Apple Inc. executive Phil Schiller unveils the new pricing plan for iTunes during his keynote address at the Macworld Conference and Expo in San Francisco, Tuesday, Jan. 6, 2009. Schiller said iTunes songs would come in three pricing tiers: 69 cents, 99 cents and $1.29. Record companies will choose the prices, which marks a significant change, since Apple previously made all songs sell for 99 cents. (AP Photo/Paul Sakuma) (AP Photo / Paul Sakuma)

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