Pizza Hut launched its new epic-sized pizza combo on Wednesday, the Big Dinner Box, which doesn't add up much for the wallet for $20, but certainly stacks on the calories, estimated at 5,000.
Designed to feed a group for the upcoming holiday season, the epic-sized box from Pizza Hut contains two-medium one topping pizzas, eight wings and five breadsticks for $19.99. The box, designed for a group, totals up to about 5,000 calories, the Huffington Post estimated.
According to Pizza Hut CMO Kurt Kane, the company added the dinner box, the first of its kind, as a way to meet the demand of customers that are looking for a cheap, quick and easy way to feed a crowd of out-of-towners on Red Roof Wednesday, the day before Thanksgiving.
Now we're breaking ground again by offering our first ever pizza value box because we know that our customers need a value-conscious option that can feed a crowd during the holidays, Kane said in a press release. The new Big Dinner Box does just that with an unmatched combo of pizza, wings and breadsticks in one giant box for an unbelievable price.
Pizza Hut plans to sell up to one million pizzas on Red Roof Wednesday, its busiest day of the year, which totals 2.4 million pounds of pizza, or the equivalent of 151,000 Thanksgiving turkeys, the company said.
While it will be available for a limited a time beginning Wednesday, the Pizza Hut Big Dinner Box was first introduced using a land, sea and air scheme. It was first delivered from military vehicles on Nov. 7 in front of a GameStop store in Los Angeles, where hundreds of gamers were waiting in line. It was also delivered by paratroopers in Pensacola, Fla. on Nov. 11 for the Blue Angels Homecoming Air Show. The epic introduction for the epic-sized Big Dinner Box was rounded out on Sunday when it arrived via the Hutflower, a replica of the Mayflower ship, in Plymouth, Mass. in honor of Thanksgiving.
This may just make Thanksgiving leftovers seem unappealing...