Playboy has announced every issue of the magazine ever made will be available, nude pictures and all, on the web for a fixed rate.
At the price of eight bucks a month or $60 per year, fans of Playboy can get online access to every issue at i.Playboy.com. They no longer have to store 57 years - 682 issues - of Playboy under their mattress, Jimmy Jellinek, Playboy's chief content officer, said in an interview with the Associated Press.
Earlier this year, Playboy founder Hugh Hefner prematurely announced plans to bring the magazine to the iPad. However, it was quickly learned that the digital archive wouldn't be on an iPad app, but rather available on the web and would be compatible with the iPad. Apple store policies prohibit app creators from promoting and using nude content in their apps.
At the same time, the magazine introduced its version of a non nude Playboy-branded iPad app in the coming months, one that will adhere to Apple's policies. This new app, available on all browsers, is a way to get around Apple's policies and feature the uncensored content that most Playboy fans love.
Playboy has struggled to keep its circulation up in the past few years, seeing a dip from 3.15 million in 2006 to 1.5 million today. The move towards a digital platform, which is not unprecedented for the famous Chicago-based men's magazine, represents an effort to appeal to a younger audience. In 2009, Playboy sold a portable hard drive with every issue of its magazine.
Along with capturing a younger audience, Playboy hopes there is some nostalgia that can drive sales. Jellinek said the new service is meant to appeal to that sense of collective nostalgia and affinity.