Porsche 918 RSR and Audi A6, which made their debut at the 2011 North American International Auto Show (NAIAS), have grabbed awards for the EyesOn Design category. The Porsche 918 RSR won the EyesOn Design Award for Best Concept Vehicle while the 2011 Audi A6 won the EyesOn Design Award for Best Production Vehicle.
EyesOn Design at the North American International Auto Show is sponsored by the Detroit Institute of Ophthalmology (DIO) as part of the EyesOn Design series of events. The DIO is a not-for-profit that aids the visually impaired and facilitates research related to the eye.
Leading the judges from the auto industry and design academic programs were Willie G. Davidson, Harley-Davidson, EVP & Chief Styling Officer; Tom Matano, Academy of Art University, Executive Director of Industrial Design and Jack Telnack, Ford Motor Company, Global VP of Design (Retired).
Commenting on NAIAS and the OEMs' commitment to design, Telnack said this year the lights are brighter, the cars are brighter.
This is the fourth time in the past three years that an Audi model has won the EyesOn Design Award at the Detroit auto show. Competing with other finalists like Bentley Continential GT, BMW 6-Series Convertible, and Hyundai Veloster, the 2011 Audi A6 bagged the prestigious award received by Achim Badstuebner, head of exterior design for Audi AG.
It's strong feedback that we have done our homework, said Badstuebner.
The Porsche 918 RSR, on the other hand, competed with Ford Vertrek and the Kia KV7 for the Best Concept Vehicle award.
Accepting the award, Detlev von Platen, the president and CEO of Porsche Cars North America Inc stated that design is part of their company's vision.
Get a glimpse of the EyesOn Design Award function and the new A6 below: