MINNEAPOLIS, July 20 /PRNewswire-FirstCall/ -- Savvy shoppers know Black Friday sales offer great bargains that only come once a year. However, this summer bargain hunters can enjoy great savings months earlier and also get a head start on holiday shopping when Target.com® "Daily Deals" offers its first-ever Back in Black Friday sale on July 23. The exclusive online-only sale will begin at approximately 12:00 a.m. (PDT) and conclude at 11:59 p.m. (PDT) on Target.com/BlackFriday.

"At Target.com, we are committed to offering our guests tremendous value every day. With our first-ever Back in Black Friday, guests will find incredible bargains before the holiday season with the added convenience of online shopping," said Steve Eastman, president, Target.com.

The online-only sale will offer an average of a 40 percent off regular prices on must-have items across all categories, including apparel, electronics, toys, housewares, movies, music, books and more. Guests will find deals on more than 500 items*, including:

Liberty of London for Target®

    --  Adult Bedding Collections, $14.99-52.49 (25 percent off)
    --  Clothing, including: dresses, tank tops and bathing suits, $14.99-33.74
        (25 percent off)

Electronics

    --  Philips Blu-Ray Disc player, $99.99 (42 percent off)
    --  Aiptek 6.0MP Digital Camcorder, $39.99 (60 percent off)

Entertainment

    --  Wii 9-in-1 Sports Pack, $25.00 (50 percent off)
    --  "Ally McBeal: The Complete Series" and original TV soundtrack, $83.99
        (58 percent off)

*Limited quantities available at these prices.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

Visit the Back in Black Friday site: Target.com/BlackFriday

SOURCE Target Corporation