BEIJING -- (Marketwire) -- 07/21/10 -- China Techfaith Wireless Communication Technology Limited (NASDAQ: CNTF) ("TechFaith") today announced it will launch the first official Barbie-branded mobile phone in the China market on July 27, 2010 through Glomate Mobile (Beijing) Co Ltd, a joint venture between TechFaith and D Magic Mobile Inc. Glomate is the sole China sales agent of Barbie-branded mobile phones produced by D Magic Mobile Inc., which has obtained a non-exclusive license from Mattel to product Barbrie-branded mobile phones in China. The launch will be held at Mattel Inc.'s flagship Barbie store in Shanghai.

The first official Barbie-branded mobile phone for the China market is designed to target fashion and pop culture conscious ladies. The sleek, pink dual band (900/1800) GSM phone will feature a 3.0 inch touch screen, Bluetooth, high quality MP3/MP4 and an integrated 2.0 mega pixel camera.

Mr. Wayne Lu, the president of Glomate Mobile, stated, "Our investor, D Magic Mobile, has spent a lot of time developing a mobile phone that would be true to the powerful Barbie brand. This transcends packaging, product design, features and the overall user experience. As D Magic's sole sales agent in China, we hope consumers in China will love to receive and use the Barbie mobile phones."

Mr. Deyou Dong, who as Chief Operating Officer of TechFaith is in charge of the company's mobile business, said, "This is another important step in TechFaith's branding efforts. This is the first official Barbie-branded phone to launch in the China market and we are optimistic about a positive response from consumers. In the longer term, we will work to further build our relationship with the Barbie brand and leverage this success into other growth efforts underway in our branding business."

About us

TechFaith (NASDAQ: CNTF) is a China-based original developed product ("ODP") provider focused on the original design and sales of mobile phone products. TechFaith is targeting to build it to be a branded mobile phone specialist in differentiated market segments in the China market. TechFaith is also striving to be a leading PC and online gaming business through its wholly-owned subsidiary, 798 Entertainment Limited.

• TechFaith engages in the development and production of middle to high end handsets and tailor made handsets. TechFaith's original developed products include: (1) multimedia phones and dual mode dual card handsets of multiple wireless technology combination such as GSM/GSM, GSM/CDMA, GSM/WCDMA, GSM/TD-SCDMA and UMTS/CDMA; (2) Windows-based smartphones and Pocket PC phones; and (3) handsets with interactive online gaming and professional game terminals with phone functionality.
• With the capability of developing Middleware Application MMI/UI software on 2G/2.5G(GSM/GPRS, CDMA1X), 3G(EV-DO, WCDMA/UMTS, TD-SCDMA) and 3.5G(HSDPA) communication technologies, TechFaith is able to provide Middleware Application MMI/UI software packages that fulfill the specifications of handset brand owners and carriers in the global market. For more information, please visit www.techfaithwireless.com.
• TechFaith is targeting to be branded mobile phone specialist for differentiated market segments in China market, such as under its wholly-owned subsidiary brand name QIGI for smartphone business which targets enterprise users and operator tailored market, under Glomate brand, selling other licensed brand names for girls and teenagers.
• TechFaith is targeting both the mobile and online PC gaming markets through its websites www.798uu.com and www.798game.com with gaming content developed internally, co-developed and licensed from third parties.

Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident," "outlook" and similar statements. Among other things, the business outlook and strategic and operational plans of TechFaith and management quotations contain forward-looking statements. TechFaith may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about TechFaith's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, those risks outlined in TechFaith's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. TechFaith does not undertake any obligation to update any forward-looking statement, except as required under applicable law.