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Netflix Announces Q2 2010 Financial Results

21 Jul, 2010 @ 04:05 pm EDT
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LOS GATOS, Calif., July 21 /PRNewswire-FirstCall/ -- Netflix, Inc. (Nasdaq: NFLX) today reported results for the second quarter ended June 30, 2010.

"Our rate of subscriber growth continues to accelerate and we added more than a million net new subscribers for the third consecutive quarter," said Netflix Co-Founder and CEO Reed Hastings. "Consumers are clearly enthralled by our offering of unlimited movies and TV shows streamed over the Internet."

Second-Quarter 2010 Financial Highlights

Subscribers. Netflix ended the second quarter of 2010 with approximately 15,001,000 total subscribers, representing 42 percent year-over-year growth from 10,599,000 total subscribers at the end of the second quarter of 2009 and 7 percent sequential growth from 13,967,000 subscribers at the end of the first quarter of 2010.

Net subscriber change in the quarter was an increase of 1,034,000 compared to an increase of 289,000 for the same period of 2009 and an increase of 1,699,000 for the first quarter of 2010.

Gross subscriber additions for the quarter totaled 3,059,000, representing 58 percent year-over-year growth from 1,936,000 gross subscriber additions in the second quarter of 2009 and 12 percent quarter-over-quarter decline from 3,492,000 gross subscriber additions in the first quarter of 2010.

Of the 15,001,000 total subscribers at quarter end, 97 percent, or 14,577,000, were paid subscribers. The other 3 percent, or 424,000, were free subscribers. Paid subscribers represented 98 percent of total subscribers at the end of the second quarter of 2009 and at the end of the first quarter of 2010.

Revenue for the second quarter of 2010 was $519.8 million, representing 27 percent year-over-year growth from $408.5 million for the second quarter of 2009, and 5 percent sequential growth from $493.7 million for the first quarter of 2010.

Gross margin(1) for the second quarter of 2010 was 39.4 percent compared to 34.1 percent for the second quarter of 2009 and 37.8 percent for the first quarter of 2010.

GAAP net income for the second quarter of 2010 was $43.5 million, or $0.80 per diluted share compared to GAAP net income of $32.4 million, or $0.54 per diluted share, for the second quarter of 2009 and GAAP net income of $32.3 million, or $0.59 per diluted share, for the first quarter of 2010. GAAP net income grew 34 percent on a year-over-year basis and GAAP EPS grew 48 percent on a year-over-year basis.

Percentage of subscribers who watched instantly more than 15 minutes of a TV episode or movie in the second quarter of 2010 was 61 percent compared to 37 percent for the same period of 2009 and 55 percent for the first quarter of 2010.

Subscriber acquisition cost(2) for the second quarter of 2010 was $24.37 per gross subscriber addition compared to $23.88 for the same period of 2009 and $21.54 for the first quarter of 2010.

Churn(3) for the second quarter of 2010 was 4.0 percent compared to 4.5 percent for the second quarter of 2009 and 3.8 percent for the first quarter of 2010. Churn includes free subscribers as well as paying subscribers who elect not to renew their monthly subscription service during the quarter.

Free cash flow(4) for the second quarter of 2010 was $34.2 million compared to $26.3 million for the second quarter of 2009 and $37.6 million for the first quarter of 2010.

Last twelve-month free cash flow for the second quarter of 2010 was $127.5 million compared to $118.6 million for the second quarter of 2009 and $119.6 million for the first quarter of 2010.

Cash provided by operating activities for the second quarter of 2010 was $60.3 million compared to $75.3 million for the second quarter of 2009 and $77.2 million for the first quarter of 2010.

Business Outlook

The Company's performance expectations for the third and fourth quarters of 2010 and full-year 2010 are as follows:

Third-Quarter 2010

    --  Ending subscribers of 16.3 million to 16.7 million
    --  Revenue of $546 million to $554 million
    --  GAAP net income of $33 million to $40 million
    --  GAAP EPS of $0.61 to $0.74 per diluted share

Fourth-Quarter 2010

    --  Ending subscribers of 17.7 million to 18.5 million
    --  Revenue of $580 million to $596 million
    --  GAAP net income of $32 million to $40 million
    --  GAAP EPS of $0.58 to $0.73 per diluted share

Full-Year 2010

    --  Ending subscribers of 17.7 million to 18.5 million, up from 16.5 million
        to 17.3  million
    --  Revenue of $2.14 billion to $2.16 billion, up from $2.11 billion to
        $2.16 billion
    --  GAAP net income of $141 million to $156 million, up from $132 million to
        $144 million
    --  GAAP EPS of $2.58 to $2.86 per diluted share, up from $2.41 to $2.63 per
        diluted share

Earnings Q&A Session

In conjunction with this earnings press release, the Company has posted management's commentary to its Web site at http://ir.netflix.com. Netflix management will host a live Q&A session at 3:00 p.m. Pacific Time to discuss the Company's financial results and business outlook, with questions submitted via email. Please email your questions to ir@netflix.com. (Please note this new email address). The company will read the questions aloud on the call and respond to as many questions as possible.

All media inquiries should be directed to Steve Swasey at (408) 540-3947or sswasey@netflix.com.

A live webcast and the replay of the earnings Q&A session can be accessed on the investor relations section of the Netflix website at http://ir.netflix.com. For those without access to the Internet, a replay of the call will be available from 6:00 p.m. Pacific Time on July 21, 2010 through midnight on July 24, 2010. To listen to the replay, call (706) 645-9291, conference ID 84659036.

Use of Non-GAAP Measures

This press release and its attachments include reference to non-GAAP financial measures of free cash flow and non-GAAP net income. Management believes that non-GAAP net income is a useful measure of operating performance because it excludes the non-cash impact of stock option accounting. In addition, management believes that free cash flow is a useful measure of liquidity because it excludes the non-operational cash flows from purchases and sales of short-term investments, cash flows from investment in business and cash flows from financing activities. However, these non-GAAP measures should be considered in addition to, not as a substitute for or superior to, net income and net cash provided by operating activities, or other financial measures prepared in accordance with GAAP. A reconciliation to the GAAP equivalents of these non-GAAP measures is contained in tabular form on the attached unaudited financial statements.

About Netflix

With more than 15 million members, Netflix, Inc. (Nasdaq: NFLX) is the world's largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are never any due dates or late fees. Members can select from a growing library of titles that can be watched instantly and a vast array of titles on DVD. Among the large and expanding base of devices that can stream movies and TV episodes from Netflix right to members' TVs are Microsoft's Xbox 360 and Sony's PS3 game consoles and Nintendo's Wii console; Blu-ray disc players from Samsung, LG and Insignia; Internet TVs from LG, Sony and VIZIO; the Roku digital video player and TiVo digital video recorders; and Apple's iPad tablet. For more information, visit http://www.netflix.com.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding our subscriber growth, revenue, GAAP net income and earnings per share for the third and fourth quarters of 2010 and the full-year 2010. The forward-looking statements in this release are subject to risks and uncertainties that could cause actual results and events to differ, including, without limitation: our ability to attract new subscribers and retain existing subscribers; our ability to manage our subscriber acquisition cost as well as the cost of content delivered to our subscribers; fluctuations in consumer usage of our service; the continued availability of content on terms and conditions acceptable to us; maintenance and expansion of device platforms for instant streaming; continued weakness in the U.S. economy and its affect on online commerce or the filmed entertainment industry; conditions that effect our delivery through the U.S. Postal Service, including regulatory changes and postal rate increases; changes in the costs of acquiring DVDs or electronic content; consumer spending on DVDs and related products; disruption in service on our website or with our computer systems; competition and widespread consumer adoption of different modes of viewing in-home filmed entertainment. A detailed discussion of these and other risks and uncertainties that could cause actual results and events to differ materially from such forward-looking statements is included in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 22, 2010. We undertake no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.

(1) Gross margin is defined as revenues less cost of subscription and fulfillment expenses divided by revenues.

(2) Subscriber acquisition cost is defined as the total marketing expense, which includes stock-based compensation for marketing personnel, on the Company's Condensed Consolidated Statements of Operations divided by total gross subscriber additions during the quarter.

(3) Churn is a monthly measure defined as customer cancellations in the quarter divided by the sum of beginning subscribers and gross subscriber additions, then divided by three months.

(4) Free cash flow is defined as cash provided by operating activities and investing activities excluding the non-operational cash flows from purchases and sales of short-term investments and cash flows from investment in business.



    Netflix, Inc.
    Consolidated Statements of Operations
    (unaudited)
    (in thousands, except per share data)

                                             Three Months Ended
                                             ------------------
                                            June                  June
                                              30,   March 31,       30,
                                              2010        2010      2009
                                              ----        ----      ----

    Revenues                              $519,819    $493,665  $408,509
    Cost of revenues:
      Subscription                         265,387     259,560   227,316
      Fulfillment expenses *                49,547      47,602    41,927
                                            ------      ------    ------
        Total cost of revenues             314,934     307,162   269,243
                                           -------     -------   -------
    Gross profit                           204,885     186,503   139,266
    Operating expenses:
      Technology and development *          37,863      37,399    27,119
      Marketing *                           74,533      75,219    46,231
      General and administrative *          17,119      17,193    13,252
      Gain on disposal of DVDs              (1,972)     (1,653)     (118)
                                            ------      ------      ----
        Total operating expenses           127,543     128,158    86,484
                                           -------     -------    ------
    Operating income                        77,342      58,345    52,782
    Other income (expense):
      Interest expense                      (4,893)     (4,959)     (674)
      Interest and other income                921         972       866
                                               ---         ---       ---
    Income before income taxes              73,370      54,358    52,974
    Provision for income taxes              29,851      22,086    20,531
                                            ------      ------    ------
    Net income                             $43,519     $32,272   $32,443
                                           =======     =======   =======
    Net income per share:
      Basic                                  $0.83       $0.61     $0.56
      Diluted                                $0.80       $0.59     $0.54
    Weighted average common shares
     outstanding:
      Basic                                 52,486      52,911    57,872
      Diluted                               54,324      54,775    59,660

    *Stock-based compensation included in
    expense line items:
      Fulfillment expenses                    $307        $176      $102
      Technology and development             2,376       1,869     1,190
      Marketing                                756         643       458
      General and administrative             3,489       2,814     1,528

    Reconciliation of Non-GAAP Financial
     Measures
    (unaudited)
    Non-GAAP net income reconciliation:
    GAAP net income                        $43,519     $32,272   $32,443
      Stock-based compensation               6,928       5,502     3,278
      Income tax effect of stock-based
       compensation                         (2,820)     (2,234)   (1,272)
                                            ------      ------    ------
    Non-GAAP net income                    $47,627     $35,540   $34,449
                                           =======     =======   =======
    Non-GAAP net income per share:
      Basic                                  $0.91       $0.67     $0.60
      Diluted                                $0.88       $0.65     $0.58
    Weighted average common shares
     outstanding:
      Basic                                 52,486      52,911    57,872
      Diluted                               54,324      54,775    59,660



                                               Six Months Ended
                                               ----------------
                                                             June
                                           June 30,            30,
                                                 2010          2009
                                                 ----          ----

    Revenues                               $1,013,484      $802,607
    Cost of revenues:
      Subscription                            524,947       444,772
      Fulfillment expenses *                   97,149        83,739
                                               ------        ------
        Total cost of revenues                622,096       528,511
                                              -------       -------
    Gross profit                              391,388       274,096
    Operating expenses:
      Technology and development *             75,262        51,319
      Marketing *                             149,752       108,473
      General and administrative *             34,312        26,266
      Gain on disposal of DVDs                 (3,625)       (1,215)
                                               ------        ------
        Total operating expenses              255,701       184,843
                                              -------       -------
    Operating income                          135,687        89,253
    Other income (expense):
      Interest expense                         (9,852)       (1,344)
      Interest and other income                 1,893         2,476
                                                -----         -----
    Income before income taxes                127,728        90,385
    Provision for income taxes                 51,937        35,579
                                               ------        ------
    Net income                                $75,791       $54,806
                                              =======       =======
    Net income per share:
      Basic                                     $1.44         $0.94
      Diluted                                   $1.39         $0.91
    Weighted average common shares
     outstanding:
      Basic                                    52,697        58,301
      Diluted                                  54,548        60,182

    *Stock-based compensation included in
    expense line items:
      Fulfillment expenses                       $483          $222
      Technology and development                4,245         2,261
      Marketing                                 1,399           901
      General and administrative                6,303         3,026

    Reconciliation of Non-GAAP Financial
     Measures
    (unaudited)
    Non-GAAP net income reconciliation:
    GAAP net income                           $75,791       $54,806
      Stock-based compensation                 12,430         6,410
      Income tax effect of stock-based
       compensation                            (5,054)       (2,531)
                                               ------        ------
    Non-GAAP net income                       $83,167       $58,685
                                              =======       =======
    Non-GAAP net income per share:
      Basic                                     $1.58         $1.01
      Diluted                                   $1.52         $0.98
    Weighted average common shares
     outstanding:
      Basic                                    52,697        58,301
      Diluted                                  54,548        60,182



    Netflix, Inc.
    Consolidated Balance Sheets
    (unaudited)
    (in thousands, except share and par value data)

                                                           As of
                                                           -----
                                                    June 30,    December 31,
                                                        2010       2009
                                                        ----       ----
    Assets
    Current assets:
        Cash and cash equivalents                    $107,327   $134,224
        Short-term investments                        171,758    186,018
        Current content library,
         net                                           93,123     37,329
        Prepaid content                                33,837     26,741
        Other current assets                           35,173     26,701
                                                       ------     ------
                Total current assets                  441,218    411,013
    Content library, net                               94,666    108,810
    Property and equipment,
     net                                              123,292    131,653
    Deferred tax assets                                21,951     15,958
    Other non-current assets                           12,845     12,300
                                                       ------     ------
                Total assets                         $693,972   $679,734
                                                     ========   ========
    Liabilities and
     Stockholders' Equity
    Current liabilities:
        Accounts payable                             $120,031    $91,475
        Accrued expenses                               34,746     33,387
        Current portion of lease
         financing obligations                          1,971      1,410
        Deferred revenue                              101,419    100,097
                                                      -------    -------
                Total current liabilities             258,167    226,369
    Long-term debt                                    200,000    200,000
    Lease financing
     obligations, excluding
     current portion                                   35,185     36,572
    Other non-current
     liabilities                                       23,980     17,650
                                                       ------     ------
                Total liabilities                     517,332    480,591
    Stockholders' equity:
      Common stock, $0.001 par
       value; 160,000,000 shares
       authorized at June 30,
       2010 and December 31,
       2009; 52,358,171 and
       53,440,073 issued and
       outstanding at June 30,
       2010 and December 31,
       2009, respectively                                  52      53
      Accumulated other
       comprehensive income, net                          802        273
      Retained earnings                               175,786    198,817
                                                      -------    -------
                Total stockholders' equity            176,640    199,143
                                                      -------
                 Total liabilities and stockholders'
                 equity                              $693,972   $679,734
                                                     ========   ========



    Netflix, Inc.
    Consolidated Statements of Cash Flows
     (unaudited)
     (in thousands)

                                                 Three Months Ended
                                                 ------------------
                                              June 30,    March 31, June 30,
                                                 2010      2010*      2009
                                                 ----      -----      ----
     Cash flows from operating
      activities:
      Net income                              $43,519     $32,272   $32,443
      Adjustments to reconcile
       net income to net cash
        provided by operating
         activities:
          Acquisition of streaming
           content library                    (66,157)    (50,475)   (9,343)
          Amortization of content
           library                             65,143      62,292    53,235
          Depreciation and
           amortization of property,
           equipment and intangibles            9,309      10,859     9,013
          Amortization of discounts
           and premiums on
           investments                            236         234       119
          Amortization of debt
           issuance costs                         137          98         -
          Stock-based compensation
           expense                              6,928       5,502     3,278
          Excess tax benefits from
           stock-based compensation           (11,182)     (7,424)   (3,815)
          Loss on disposal of
           property and equipment                   -           -       110
          (Gain) loss on sale of
           short-term investments                (215)       (264)      101
          Gain on disposal of DVDs             (3,058)     (3,228)     (506)
          Deferred taxes                       (3,394)     (2,761)    5,898
          Changes in operating
           assets and liabilities:
            Prepaid content                    (2,133)     (4,963)   (1,613)
            Other current assets               (9,211)        548    (7,232)
            Accounts payable                   19,263      16,878    (6,549)
            Accrued expenses                    7,917      13,746       (34)
            Deferred revenue                    1,310          12      (128)
            Other assets and
             liabilities                        1,840       3,879       325
                                                -----       -----       ---
                    Net cash provided by
                    operating activities       60,252      77,205    75,302
                                               ------      ------    ------
     Cash flows from investing
      activities:
      Acquisitions of DVD
       content library                        (24,191)    (36,902)  (43,224)
      Purchases of short-term
       investments                            (21,795)    (35,995)  (28,769)
      Proceeds from sale of
       short-term investments                  32,055      30,770     7,832
      Proceeds from maturities
       of short-term
       investments                              4,310       4,013    26,175
      Purchases of property and
       equipment                               (5,671)     (6,393)   (6,933)
      Acquisitions of intangible
       assets                                       -        (130)        -
      Proceeds from sale of DVDs                3,815       3,984     1,159
      Other assets                                 10        (172)       11
                                                  ---        ----       ---
                    Net cash used in investing
                    activities                (11,467)    (40,825)  (43,749)
                                              -------     -------   -------
     Cash flows from financing
      activities:
      Principal payments of
       lease financing
       obligations                               (465)       (361)     (295)
      Proceeds from issuance of
       common stock                            13,109       9,918     9,778
      Excess tax benefits from
       stock-based compensation                11,182       7,424     3,815
      Repurchases of common
       stock                                  (45,145)  (107,724)   (72,511)
                                              -------    --------   -------
                    Net cash used in financing
                    activities                (21,319)    (90,743)  (59,213)
                                              -------     -------   -------
     Net increase (decrease) in
      cash and cash equivalents                27,466     (54,363)  (27,660)
     Cash and cash equivalents,
      beginning of period                      79,861     134,224   115,131
     Cash and cash equivalents,
      end of period                          $107,327     $79,861   $87,471
                                             ========     =======   =======



                                                      Six Months Ended
                                                      ----------------
                                                   June 30,        June 30,
                                                      2010            2009
                                                      ----            ----
     Cash flows from operating
      activities:
      Net income                                     $75,791         $54,806
      Adjustments to reconcile net income
       to net cash
        provided by operating activities:
          Acquisition of streaming content
           library                                  (116,632)        (31,434)
          Amortization of content library            127,435         102,539
          Depreciation and amortization of
           property, equipment and intangibles        20,168          18,188
          Amortization of discounts and
           premiums on investments                       470             313
          Amortization of debt issuance costs            235               -
          Stock-based compensation expense            12,430           6,410
          Excess tax benefits from stock-
           based compensation                        (18,606)         (7,499)
          Loss on disposal of property and
           equipment                                       -             254
          (Gain) loss on sale of short-term
           investments                                  (479)           (471)
          Gain on disposal of DVDs                    (6,286)         (2,539)
          Deferred taxes                              (6,155)          4,554
          Changes in operating assets and
           liabilities:
            Prepaid content                           (7,096)          2,485
            Other current assets                      (8,663)        (11,721)
            Accounts payable                          36,141           2,023
            Accrued expenses                          21,663           2,911
            Deferred revenue                           1,322          (2,632)
            Other assets and liabilities               5,719           2,748
                                                       -----           -----
                    Net cash provided by
                    operating activities             137,457         140,935
                                                     -------         -------
     Cash flows from investing
      activities:
      Acquisitions of DVD content library            (61,093)        (89,723)
      Purchases of short-term investments            (57,790)        (81,153)
      Proceeds from sale of short-term
       investments                                    62,825          44,765
      Proceeds from maturities of short-
       term investments                                8,323          27,505
      Purchases of property and equipment            (12,064)        (13,505)
      Acquisitions of intangible assets                 (130)           (200)
      Proceeds from sale of DVDs                       7,799           3,885
      Other assets                                      (162)              9
                                                        ----             ---
                    Net cash used in investing
                    activities                       (52,292)       (108,417)
                                                     -------        --------
     Cash flows from financing
      activities:
      Principal payments of lease
       financing obligations                            (826)           (564)
      Proceeds from issuance of common
       stock                                          23,027          23,367
      Excess tax benefits from stock-
       based compensation                             18,606           7,499
      Repurchases of common stock                   (152,869)       (115,230)
                                                    --------        --------
                    Net cash used in financing
                    activities                      (112,062)        (84,928)
                                                    --------         -------
     Net increase (decrease) in cash and
      cash equivalents                               (26,897)        (52,410)
     Cash and cash equivalents, beginning
      of period                                      134,224         139,881
     Cash and cash equivalents, end of
      period                                        $107,327         $87,471
                                                    ========         =======




                                                Three Months Ended
                                                ------------------
                                          June 30,   March 31,   June 30,
                                            2010       2010         2009
                                            ----       ----         ----
    Non-GAAP free cash flow reconciliation:
      Net cash provided by operating
       activities                        $60,252    $77,205      $75,302
      Acquisitions of DVD content
       library                           (24,191)   (36,902)     (43,224)
      Purchases of property and
       equipment                          (5,671)    (6,393)      (6,933)
      Acquisitions of intangible assets        -       (130)           -
      Proceeds from sale of DVDs           3,815      3,984        1,159
      Other assets                            10       (172)          11
      Non-GAAP free cash flow            $34,215    $37,592      $26,315
                                         =======    =======      =======

    *  Certain prior period amounts have been reclassified.

                                                  Six Months Ended
                                                  ----------------
                                                 June 30,      June 30,
                                                   2010          2009
                                                   ----          ----
    Non-GAAP free cash flow reconciliation:
      Net cash provided by operating activities  $137,457      $140,935
      Acquisitions of DVD content library         (61,093)      (89,723)
      Purchases of property and equipment         (12,064)      (13,505)
      Acquisitions of intangible assets              (130)         (200)
      Proceeds from sale of DVDs                    7,799         3,885
      Other assets                                   (162)            9
      Non-GAAP free cash flow                     $71,807       $41,401
                                                  =======       =======

    *  Certain prior period amounts have been reclassified.



                                           Twelve Months Ended
                                           -------------------
                                       June 30,    March 31,  June 30,
                                          2010        2010       2009
                                          ----        ----       ----
    Non-GAAP free cash flow
     reconciliation:
      Net cash provided by operating
       activities                      $321,585    $336,635   $293,530
      Acquisitions of DVD content
       library                         (164,414)   (183,447)   (156,846)
      Purchases of property and
       equipment                        (44,491)    (45,753)   (30,202)
      Acquisitions of intangible
       assets                              (130)       (130)      (262)
      Proceeds from sale of DVDs         15,078      12,422     12,367
      Other assets                         (100)        (99)       (20)
      Non-GAAP free cash flow          $127,528    $119,628   $118,567
                                       ========    ========   ========




    Netflix, Inc.
    Consolidated Other Data
    (unaudited)
    (in thousands, except percentages, average monthly revenue per paying
    subscriber, average monthly gross profit per paying subscriber and
    subscriber acquisition cost)

                                           As of / Three Months Ended
                                           --------------------------
                                      June 30,       March 31,      June 30,
                                         2010           2010           2009
                                         ----           ----           ----
    Subscriber information:
      Subscribers: beginning of
       period                          13,967         12,268         10,310
      Gross subscriber additions:
       during period                    3,059          3,492          1,936
        Gross subscriber additions
         year-to-year change             58.0%          44.7%          39.9%
        Gross subscriber additions
         quarter-to-quarter
         sequential change             (12.4%)          24.6%        (19.8%)
      Less subscriber
       cancellations: during period    (2,025)        (1,793)        (1,647)
      Subscribers: end of period       15,001         13,967         10,599
      Subscribers year-to-year
       change                            41.5%          35.5%          26.0%
      Subscribers quarter-to-
       quarter sequential change          7.4%          13.8%           2.8%
    Free subscribers: end of
     period                               424            345            224
      Free subscribers as
       percentage of ending
       subscribers                        2.8%           2.5%           2.1%
    Paid subscribers: end of
     period                            14,577         13,622         10,375
      Paid subscribers year-to-
       year change                       40.5%          34.7%          26.0%
      Paid subscribers quarter-to-
       quarter sequential change          7.0%          14.5%           2.6%
    Average monthly revenue per
     paying subscriber                 $12.29         $12.90         $13.29
    Average monthly gross profit
     per paying subscriber              $4.84          $4.87          $4.53
    Percentage of subscribers who
     watched instantly more than
     15 minutes of a TV episode
     or movie                              61%            55%            37%
    Household penetration -Bay
     Area                                  26%            24%            21%
    Household penetration -Rest
     of Country                            13%            12%             9%
    Churn                                 4.0%           3.8%           4.5%
    Subscriber acquisition cost        $24.37         $21.54         $23.88
    Margins:
      Gross margin                       39.4%          37.8%          34.1%
      Operating margin                   14.9%          11.8%          13.0%
      Net margin                          8.4%           6.5%           8.0%
    Expenses as percentage of
     revenues:
      Technology and development          7.3%           7.6%           6.6%
      Marketing                          14.3%          15.2%          11.3%
      General and administrative          3.3%           3.5%           3.2%
      Gain on disposal of DVDs          (0.4%)         (0.3%)             -
        Total operating expenses         24.5%          26.0%          21.1%
    Year-to-year change:
      Total revenues                     27.2%          25.3%          21.0%
      Cost of subscription               16.7%          19.4%          17.3%
      Fulfillment expenses               18.2%          13.8%          15.4%
      Technology and development         39.6%          54.5%          22.2%
      Marketing                          61.2%          20.8%          15.6%
      General and administrative         29.2%          32.1%         (1.2%)
      Gain on disposal of DVDs         1571.2%          50.7%        (94.8%)
        Total operating expenses         47.5%          30.3%          17.9%

SOURCE Netflix, Inc.

For more iinformation, go to www.prnewswire.com
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