ERLANGER, Ky., Aug. 11 /PRNewswire/ -- WILD Flavors, Inc. (WILD) was excited to showcase two delicious creations at IFT 2010 made with their patented H.I.T.S. ingredients. One of the products available for show attendees was an Enhanced Water for Inside Beauty featuring Clear Lutein Technology. This beverage captured the essence of the "beauty from within" trend that the company has identified as significant in 2010. Through innovative proprietary emulsion technology, WILD provides clinically tested, FDA GRAS Lutein Esters in a water-soluble form for broader beverage and food applications.

Also shown was an Heirloom Tomato Healthy Vision Soup formulated with Vitamin E, Zeaxanthin, and Lycopene, uniquely designed for enhanced solubility, manufacturability, and taste in finished product applications.

About H.I.T.S.

The H.I.T.S.(R) Team at WILD is comprised of chemists and application personnel who have sound understanding of functional ingredients and applications and was created to research and promote health ingredients. Many of WILD's H.I.T.S.(R) ingredients have "measurable health" benefits (meaning that the positive effects are clinically tested).

The team continues to investigate the stability of functional ingredients in areas such as light stability, shelf life, and packaging. WILD has created water-soluble versions for easier application and development. Some of the water-soluble ingredients include sterol esters, lutein and lycopene, and co-enzyme Q-10.

Interested in specific benefits of H.I.T.S. ingredients? For more information, please contact your current WILD representative or WILD directly at: http://www.wildflavors.com or David Boone, (859) 342-3600 / (888) WILD-Flavors.

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SOURCE WILD Flavors, Inc.