- Increase in underlying earnings and net income

    - Underlying earnings before tax increase to EUR 522 million, supported
      by improved financial markets

    - Impairments decline to EUR 77 million, their lowest level in two years

    - Net income improves significantly to EUR 413 million

    - Return on equity of 9.7%

    - Increase in sales and deposits

    - New life sales of EUR 590 million, driven by increased sales in the
      United States and United Kingdom

    - Gross deposits total EUR 7.6 billion, driven mainly by strong pension
      deposits in the Americas

    - Value of new business declines to EUR 148 million, mainly due to
      decrease of sales in US fixed annuities and UK immediate annuities as a
      result of earlier repricing

    - Continued strong capital position

    - Excess capital above S&P's AA capital adequacy requirements declines to
      EUR 3.0 billion, as higher capital requirements from S&P offset
      earnings contribution

    - IGDa) capital surplus of EUR 7 billion, equivalent to solvency ratio of
      approximately 200%

    - Shareholders' equity increases to EUR 8.83 per common share

    - No interim dividend on common shares

Statement of Alex Wynaendts, CEO

"The significant increase in sales, underlying earnings and net income during the second quarter of this year demonstrate the continued strength of AEGON's business. Consistent with our focus on serving the growing need for long-term retirement security, pension sales were particularly strong in the Americas and the United Kingdom. Impairments in our investment portfolio continued their downward trend, reaching their lowest level in two years and approaching our long-term assumptions. As a result of changes to S&P's capital requirements for our businesses, AEGON's excess capital declined, however, it continues to provide what we consider a solid buffer. We are implementing a number of key measures, as announced in June, to sharpen our focus on our core activities and improve returns, particularly within our business in the United Kingdom. At the same time, we are continuing to pursue our options for AEGON's life reinsurance business, which include finding a suitable buyer for Transamerica Reinsurance. Furthermore, we expect soon to receive a final decision from the European Commission on the plan we submitted to demonstrate AEGON's long-term viability as part of the State support AEGON received at the height of the financial crisis in 2008. We will communicate that decision at the earliest opportunity. Going forward, we will maintain our focus on better leveraging our broad resources, pursuing further operational improvements and putting AEGON's proven expertise to work for our customers in all our markets."

    KEY PERFORMANCE INDICATORS

    amounts in EUR Notes Q2 2010 Q1 2010   % Q2 2009    %    YTD    YTD    %
    millions b)                                               2010   2009

    Underlying         1     522     488   7     415   26  1,010    317    -
    earnings before
    tax

    Net income         2     413     372  11    (161)    -   785   (334)   -

    New life sales     3     590     538  10     484   22  1,128  1,051    7

    Gross deposits     4   7,584   7,775  (2)  6,523   16 15,359 14,055    9
    excluding
    run-off
    businesses

    Value of new             148     146   1     181  (18)   294    382  (23)
    business (VNB)

    Return on equity   5     9.7%   10.1% (4)    9.4%   3    9.6%   2.1%    -

For notes see page 23.

Supplements: AEGON's Q2 2010 Financial Supplement and Condensed Consolidated Interim Financial Statements are available on http://www.aegon.com

    STRATEGIC HIGHLIGHTS

    - Sharpened focus on core activities of life insurance, pensions and
      asset management

    - Restructuring UK business; targeting cost reductions of 25% by end 2011
      to improve returns

    - Exploring strategic options for life reinsurance business, including
      identifying a suitable buyer

    - Appointment of global head of human resources

    AEGON's AMBITION
    To be a leader in all our chosen markets by 2015
    AEGON'S STRATEGIC PRIORITIES

    - Reallocate capital

    - Increase returns

    - Optimize ONE AEGON

...resulting in sustainable, profitable growth.

At the Analyst & Investor Conference last June, CEO Alex Wynaendts announced new measures to focus more on key long-term growth opportunities in AEGON's core activities and further improve returns from the company's existing businesses. Over the next five years, AEGON aims to become a leader in all of its chosen markets by being the most recommended life and pensions company by customers, the preferred partner for distributors and an employer of choice among current and prospective employees.

Reallocate capital

One of AEGON's key strategic objectives is to focus on its core businesses of life insurance, pensions and asset management, and achieve a greater geographical balance by reallocating capital to the growth markets of Central & Eastern Europe, Asia and Latin America. AEGON continues to assess its businesses to ensure they meet requirements in terms of earnings growth, cash flow generation, return on capital and customer life cycle needs. As part of this review, AEGON announced in June that it would explore strategic options for Transamerica Reinsurance, the company's life reinsurance business, including finding a suitable buyer.

As part of efforts to further improve its risk profile, AEGON will also be increasing equity hedging of its back book of variable annuities in the United States and continue to shift its focus to fee-based business from spread-based products.

Increase returns

In the United Kingdom, AEGON is taking significant steps to improve the return on capital by targeting cost reductions of 25% in the company's life and pension operations and refocusing resources on the At Retirement and Workplace Savings markets where there is strong potential for growth and AEGON has leading positions. In addition, AEGON has withdrawn from the UK bulk annuities market and is exploring strategic options for parts of its existing back books. Taken together, these measures are aimed at improving return on capital from AEGON's UK business to 8%-10% and cumulative cash flows of GBP 600 million to 650 million by 2014.

AEGON aims to increase returns by delivering operational excellence in all of its businesses. This will be achieved by further reducing costs while investing in core capabilities and improving service levels to ensure continued customer loyalty.

In addition, AEGON is developing new products that are simpler, more transparent and offer customers better value. To deliver on this strategy, AEGON will further invest in its global workforce. As part of this approach, the company has launched a global talent management program aimed at encouraging and developing talent among employees. Last month, AEGON announced the appointment of a new global head of human resources, Carla Mahieu, who will work with business units to better leverage the top talent available throughout the organization. In addition, AEGON is rolling out an engagement plan for employees around the world and has taken steps to bring target compensation for senior management further in line with the company's overall strategic objectives.

Optimize ONE AEGON

Over the past two years, measures have been taken to manage AEGON more as one international company. AEGON is committed to making better use of its global resources in managing its businesses, to standardize best practices and to introduce a single balance sheet approach to capital management.

To meet these objectives, AEGON will implement and monitor new performance measurement standards across the company.

    FINANCIAL OVERVIEW

    EUR millions      Q2 2010 Q1 2010    % Q2 2009    %     YTD     YTD    %
                                                           2010    2009

    Underlying
    earnings
    before tax
    Americas              437     379   15     289   51     816     143    -
    The
    Netherlands            97     104   (7)    129  (25)    201     201    -
    United
    Kingdom                22      28  (21)     20   10      50      28   79
    New markets            40      46  (13)     49  (18)     86      80    8
    Holding and
    other                 (74)    (69)  (7)    (72)  (3)   (143)   (135)  (6)
    Underlying
    earnings
    before tax            522     488    7     415   26   1,010     317    -

    Fair value
    items                   3     (16)   -     (17)   -     (13)   (184)  93
    Realized
    gains /
    (losses) on
    investments           148     126   17      21    -     274     165   66
    Impairment
    charges               (77)   (150)  49    (394)  80    (227)   (779)  71
    Other income
    / (charges)           (60)     23    -    (352)  83     (37)   (376)  90
    Run-off
    businesses            (49)    (60)  18      (9)   -    (109)     68    -
    Income before
    tax                   487     411   18    (336)   -     898    (789)   -
    Income tax            (74)    (39) (90)    175    -    (113)    455    -
    Net income            413     372   11    (161)   -     785    (334)   -

    Net income /
    (loss)
    attributable
    to:
    Equity
    holders of
    AEGON N.V.            413     371   11    (161)   -     784    (334)   -
    Minority
    interest                -       1    -       -    -       1       -    -

    Net
    underlying
    earnings              390     381    2     331   18     771     267  189

    Commissions
    and expenses        1,375   1,586  (13)  1,515   (9)  2,961   3,150   (6)
    of which
    operating
    expenses              841     812    4     820    3   1,653   1,667   (1)

    New life
    sales
    Life single
    premiums            1,923   1,930    -   1,397   38   3,853   3,371   14
    Life
    recurring
    premiums
    annualized            398     345   15     345   15     743     715    4
    Total
    recurring
    plus 1/10
    single                590     538   10     484   22   1,128   1,051    7

    New life
    sales
    Americas              167     145   15     136   23     312     278   12
    The
    Netherlands            41      62  (34)     32   28     103      94   10
    United
    Kingdom               308     265   16     239   29     573     518   11
    New markets            74      66   12      77   (4)    140     161  (13)
    Total
    recurring
    plus 1/10
    single                590     538   10     484   22   1,128   1,051    7

    New premium
    production
    accident and
    health insurance      148     148    -     146    1     296     310   (5)
    New premium
    production
    general
    insurance              15      14    7      11   36      29      23   26

    Gross
    deposits (on
    and off
    balance)
    Americas            5,154   5,403   (5)  4,710    9  10,557  10,646   (1)
    The
    Netherlands           624     743  (16)    720  (13)  1,367   1,182   16
    United
    Kingdom                19      36  (47)     61  (69)     55     113  (51)
    New markets         1,787   1,593   12   1,032   73   3,380   2,114   60
    Total gross
    deposits excluding
    run-off businesses  7,584   7,775   (2)  6,523   16  15,359  14,055    9
    Run-off
    businesses              -       -    -     209    -       -     883    -
    Total gross
    deposits            7,584   7,775   (2)  6,732   13  15,359  14,938    3

    Net deposits
    (on and off
    balance)
    Americas              746     524   42     827  (10)  1,270   2,831  (55)
    The
    Netherlands            55      67  (18)    170  (68)    122     225  (46)
    United
    Kingdom                10      29  (66)     52  (81)     39     101  (61)
    New markets           187     121   55    (171)   -     308    (485)   -
    Total net deposits
    excluding run-off     998     741   35     878   14   1,739   2,672  (35)
    businesses
    Run-off
    businesses         (1,837) (2,199)  16  (1,372) (34) (4,036) (4,326)   7
    Total net
    deposits             (839) (1,458)  42    (494) (70) (2,297) (1,654) (39)


    REVENUE GENERATING INVESTMENTS

                                                   June 30,   Mar. 31,
                                                       2010       2010    %
    Revenue generating investments (total)          408,589    387,912    5
    Investments general account                     151,394    142,254    6
    Investments for account of policyholders        139,717    135,385    3
    Off balance sheet investments third parties     117,478    110,273    7

    OPERATIONAL HIGHLIGHTS
    Underlying earnings before tax

AEGON's underlying earnings before tax increased to EUR 522 million in the second quarter, a significant improvement compared with the same period last year. This increase in earnings was due mainly to improved financial markets, strengthening of the US dollar against the euro and growth of the business, while last year's earnings had also included several exceptional items.

In the Americas, underlying earnings totaled EUR 437 million, a 51% increase compared with last year, primarily the result of higher investment income, a recovery in equity markets and lower expenses.

Underlying earnings in the Netherlands came in strong at EUR 97 million. However, earnings declined as the second quarter last year had included a one-time release in provisions of EUR 20 million. Results for the second quarter of 2010 were also affected by lower investment income and the sale of AEGON's Dutch funeral insurance business.

In the United Kingdom, underlying earnings increased slightly to EUR 22 million as higher profits from annuities were partly offset by higher project-related expenses.

Underlying earnings from New Markets declined to EUR 40 million. The inclusion of AEGON Asset Management was more than offset by lower results from Central & Eastern Europe and further investments in the company's operations in Asia.

Expenses for the holding company increased slightly in the second quarter of 2010 to EUR 74 million, primarily a result of higher funding costs.

Fair value items

In the second quarter, fair value items showed an overall performance of EUR 3 million.

Overperformance in the Netherlands was the result mainly of gains in the fair value of guarantees and related hedges, partly offset by lower residential real estate values. In the Americas, underperformance was due primarily to a decline in results from credit derivatives and variable annuity guaranteed minimum withdrawal benefits products, which offset gains from the company's macro equity hedge.

AEGON has decided to set its short term equity market return assumption in determining estimated gross profits on variable life and variable annuity products in the Americas at 9% for the second quarter, reflecting the continued volatility experienced in equity markets and the use of macro equity hedges. This decision resulted in an additional charge of EUR 144 million, which has been included in fair value items, partly offsetting gains from the company's macro equity hedge.

In addition, a widening of AEGON's own credit spread was more than offset by fair value movements of derivatives, which resulted in a loss for the holding company.

Gains on investments

In the second quarter, realized gains on investments increased to EUR 148 million. In both the United States and the Netherlands, gains were related primarily to the sale of bonds as part of asset and liability management, while the gain of EUR 97 million in the holding was realized on investments related to excess capital.

Impairment charges

Net impairments continued their downward trend, amounting to EUR 77 million, reaching their lowest level in two years and approaching AEGON's long-term assumptions. Impairments during the second quarter were primarily related to US housing related securities.

Other charges

Other charges amounted to EUR 60 million. These included a one-time provision of EUR 105 million for settlement of a dispute related to a Bank-Owned Life Insurance (BOLI) policy in the United States. Subsequent to the disruption in the credit market, which affected the investment value of the policy's underlying assets, a suit was filed alleging that the policy terms were not sufficiently fulfilled by AEGON.

This provision was partly offset by a book gain of EUR 33 million from the sale of AEGON's funeral insurance business in the Netherlands.

Run-off businesses

AEGON's run-off businesses in the Americas recorded a loss in the second quarter of EUR 49 million. This loss was lower than expected because of better portfolio yields.

Income tax

Tax charges in the second quarter amounted to EUR 74 million and included a EUR 26 million tax benefit related to cross-border intercompany reinsurance transactions between the United States and Ireland.

Operating expenses

Operating expenses increased 3% to EUR 841 million due to a strengthening of the US dollar and pound sterling against the euro. However, operating expenses declined 2% at constant currencies as result of a number of initiatives to reduce expenses.

New life sales

New life sales increased 22% compared with the second quarter of 2009 to EUR 590 million as almost all units experienced double-digit growth. The main drivers behind the increase were pension sales in the United Kingdom and retail life sales in the Americas.

Deposits

Gross deposits, excluding run-off businesses, rose 16% to EUR 7.6 billion. Primary drivers of the increase were third-party asset management, US pensions and retail mutual fund inflows, offsetting lower fixed annuity deposits, which were managed lower. Net deposits totaled EUR 1 billion, excluding AEGON's run-off businesses, as all units reported positive net deposits.

Value of new business

AEGON's value of new business declined to EUR 148 million in the second quarter due to a decrease in the United Kingdom, following earlier repricing of immediate annuities and lower fixed annuity sales in the United States. In Spain, lower sales of risk products also led to a lower value of new business.

In the second quarter, 22% of AEGON's total value of new business came from New Markets. The internal rate of return on new business remained strong at 18% in the second quarter.

Revenue-generating investments

Revenue-generating investments increased 5% compared with the end of the first quarter to EUR 409 billion, primarily as a result of a strengthening in both the US dollar and the pound sterling against the euro.

Capital management

At the end of the second quarter, AEGON's core capital position, excluding revaluation reserves, amounted to EUR 18.6 billion, equivalent to 74% of the company's total capital base and above its target threshold of 70%. AEGON's aim is to increase the proportion of core capital over time to 75%6.

AEGON's revaluation reserves at June 30, 2010, turned positive for the first time in almost three years and amounted to EUR 588 million. This significant improvement is mainly the result of an increase in the value of fixed income securities.

Shareholders' equity rose to EUR 17.2 billion as a result of the improved revaluation reserves, strengthening of the US dollar and the pound sterling against the euro, and the addition of second quarter net income.

Excess capital above S&P's AA capital adequacy requirements declined to EUR 3.0 billion, of which EUR 1.9 billion was held in operating units and EUR 1.1 billion at the holding company. Positive contributions from earnings and capital preservation measures were more than offset by increased capital requirements for asset related risks. Standard & Poor's revised their risk factors, significantly increasing applied charges related primarily to bond portfolios. As a result, capital requirements in the Americas rose during the second quarter by USD 0.9 billion.

At June 30, 2010, AEGON's Insurance Group Directive (IGD) capital surplus totaled EUR 7 billion, equivalent to a solvency ratio of approximately 200%.

Over the past few months, AEGON has been engaged in the process of obtaining the European Commission's final consent to the terms relating to AEGON's participation in the capital support program of the Dutch State. AEGON expects the European Commission to announce its final decision in the near future.

Dividend

AEGON's dividend policy remains unchanged and is based on its capital position and cash flows. AEGON aims to maintain a sizeable cash buffer in order to fulfill its priority of repaying the Dutch State as soon as it is responsible and feasible to do so. AEGON will therefore not declare an interim dividend to common shareholders in 2010.

Risk management

In the second quarter, AEGON reduced its already limited exposure to peripheral European sovereign bonds, which amounted to a market value of EUR 1.5 billion at June 30, 2010. As part of this reduction, AEGON sold approximately EUR 450 million in Spanish government bonds during the quarter.

Financial strength ratings

During the second quarter, the financial strength ratings of AEGON's US operating companies were upgraded by A.M. Best to A+ with a Stable outlook, reflecting A.M. Best's assessment of the companies' financial strength and support of the parent. In July, Fitch Ratings lowered AEGON's operating companies' insurer financial strength ratings to AA- and raised the outlook to Stable.

The full version of this release is available at http://www.aegon.com/en/Home/Investors/Quarterly-results/

    ADDITIONAL INFORMATION

    The Hague, August 12, 2010
    Media conference call
    08:00 CET
    Audio webcast on http://www.aegon.com

    Analyst & investor conference call
    09:00 CET
    Audio webcast on http://www.aegon.com

    Call-in numbers (listen only):
    USA: +1-480-629-9822
    UK: +44-208-515-2302
    NL: +31-20-796-5332

Replay

A replay of the conference call will be available 2 hours after the conference call on

    http://www.aegon.com and on the following phone numbers:
    UK +44-207-154-2833 Access Code: 4329936#
    US +1-303-590-3030 Access Code: 4329936#
    Supplements

AEGON's Q2 2010 Financial Supplement and Condensed Consolidated Interim Financial Statements are available on http://www.aegon.com.

AEGON's Form 6-K for the six months ended June 30, 2010 will be available on http://www.aegon.com on Friday August 13, 2010 as of 15.30 CET (opening NYSE).

    About AEGON
    As an international life insurance, pension and investment company based
in
    The Hague, AEGON has businesses in over twenty markets in the Americas,

Europe and Asia. AEGON companies employ approximately 28,000 People and have more than 40 million customers across the globe.

                          Second quarter    Full year
    Key figures - EUR               2010         2009
    Underlying earnings
    before tax               522 million  1.2 billion
    New life sales           590 million  2.1 billion
    Gross deposits
    (excl. run-off)          7.6 billion   28 billion
    Revenue generating
    investments
    (end of period)          409 billion  363 billion

Cautionary note regarding non-GAAP measures

This press release includes certain non-GAAP financial measures: underlying earnings before tax and value of new business. The reconciliation of underlying earnings before tax to the most comparable IFRS measure is provided in Note 3 "Segment information" of our Condensed consolidated interim financial statements. Value of new business is not based on IFRS, which are used to report AEGON's quarterly statements and should not viewed as a substitute for IFRS financial measures. AEGON believes that these non-GAAP measures, together with the IFRS information, provide a meaningful measure for the investment community to evaluate AEGON's business relative to the businesses of our peers.

Local currencies and constant currency exchange rates

This press release contains certain information about our results and financial condition in USD for the Americas and GBP for the United Kingdom, because those businesses operate and are managed primarily in those currencies. Certain comparative information presented on a constant currency basis eliminates the effects of changes in currency exchange rates. None of this information is a substitute for or superior to financial information about us presented in EUR, which is the currency of our primary financial statements.

Forward-looking statements

The statements contained in this press release that are not historical facts are forward-looking statements as defined in the US Private Securities Litigation Reform Act of 1995. The following are words that identify such forward-looking statements: aim, believe, estimate, target, intend, may, expect, anticipate, predict, project, counting on, plan, continue, want, forecast, goal, should, would, is confident, will, and similar expressions as they relate to our company. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. We undertake no obligation to publicly update or revise any forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which merely reflect company expectations at the time of writing. Actual results may differ materially from expectations conveyed in forward-looking statements due to changes caused by various risks and uncertainties. Such risks and uncertainties include but are not limited to the following:

    - Changes in general economic conditions, particularly in the United
      States, the Netherlands and the United Kingdom;

    - Changes in the performance of financial markets, including emerging
      markets, such as with regard to:

    - The frequency and severity of defaults by issuers in our fixed income
      investment portfolios; and

    - The effects of corporate bankruptcies and/or accounting restatements on
      the financial markets and the resulting decline in the value of equity
      and debt securities we hold;

    - The frequency and severity of insured loss events;

    - Changes affecting mortality, morbidity and other factors that may
      impact the profitability of our insurance products;

    - Changes affecting interest rate levels and continuing low or rapidly
      changing interest rate levels;

    - Changes affecting currency exchange rates, in particular the EUR/USD
      and EUR/GBP exchange rates;

    - Increasing levels of competition in the United States, the Netherlands,
      the United Kingdom and emerging markets;

    - Changes in laws and regulations, particularly those affecting our
      operations, the products we sell, and the attractiveness of certain
      products to our consumers;

    - Regulatory changes relating to the insurance industry in the
      jurisdictions in which we operate;

    - Acts of God, acts of terrorism, acts of war and pandemics;

    - Effects of deliberations of the European Commission regarding the aid
      we received from the Dutch State in December 2008;

    - Changes in the policies of central banks and/or governments;

    - Lowering of one or more of our debt ratings issued by recognized rating
      organizations and the adverse impact such action may have on our
      ability to raise capital and on our liquidity and financial condition;

    - Lowering of one or more of insurer financial strength ratings of our
      insurance subsidiaries and the adverse impact such action may have on
      the premium writings, policy retention, profitability of its insurance
      subsidiaries and liquidity;

    - The effect of the European Union's Solvency II requirements and other
      regulations in other jurisdictions affecting the capital we are
      required to maintain;

    - Litigation or regulatory action that could require us to pay
      significant damages or change the way we do business;

    - Customer responsiveness to both new products and distribution channels;

    - Competitive, legal, regulatory, or tax changes that affect the
      distribution cost of or demand for our products;

    - The impact of acquisitions and divestitures, restructurings, product
      withdrawals and other unusual items, including our ability to integrate
      acquisitions and to obtain the anticipated results and synergies from
      acquisitions;

    - Our failure to achieve anticipated levels of earnings or operational
      efficiencies as well as other cost saving initiatives; and

    - The impact our adoption of the International Financial Reporting
      Standards may have on our reported financial results and financial
      condition.

Further details of potential risks and uncertainties affecting the company are described in the company's filings with Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report on Form 20-F. These forward-looking statements speak only as of the date of this document. Except as required by any applicable law or regulation, the company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the company's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

    Contact information

    Media relations: Greg Tucker
    +31(0)70-344-8956
    gcc-ir@aegon.com

    Investor relations: Gerbrand Nijman
    +31-(0)70-344-8305
    877-548-9668 - toll free USA only
    ir@aegon.com

SOURCE AEGON N.V.