CENTURY CITY, CA -- (Marketwire) -- 08/12/10 -- In advance of the eagerly anticipated second season of the year's biggest television hit which recently received 19 Emmy nominations, Twentieth Century Fox Consumer Products and Macy's (NYSE: M) announce the launch of their exclusive GLEE apparel line. The program, hitting all Macy's locations on August 15th, will translate the pop culture phenomenon into the year's ultimate retail experience with branded vignettes and front-of-store window placement. An extensive marketing and online campaign has been created to support the retail launch.

"GLEE fans or 'Gleeks', just don't watch the show -- they live it. This retail launch will provide fans a very personal way to extend the GLEE experience and express their own GLEE personality," said Robert Marick, EVP of Fox Consumer Products. "Macy's has treated this launch as the kind of event that is a true homage to the show."

The apparel line from Awake, Inc. features an extensive line of fashion apparel including t-shirts, fashion tops and hoodies priced from $19.99-$34.99. From music inspired designs to sporty athletic apparel and more, the line offers fashion for every type of "Gleek".

"In just a short period of time, GLEE has inspired millions of fans," said Martine Reardon, executive vice president of marketing for Macy's. "It is our goal to extend that excitement to the Macy's customer with the products we'll be showcasing in our stores. There's something so refreshing about GLEE, and we are committed to channeling that into exclusive fashion merchandise that will impassion GLEE fans across the country."

Macy's will translate the energy and musicality of the show into fully-branded retail destinations with in-store GLEE vignettes. Each will include a JAGTAG promotion where consumers can unlock unique and engaging mobile content. Outside of the store, Macy's will roll out a creative window design display program in select stores across the country. The crown jewels of the window program will appear at select retail locations including -- Herald Square, NY; Union Square, CA; State Street, IL; Miami Dadeland, FL; South Coast Plaza, Orange County and the Beverly Center in Los Angeles. These locations will feature multiple GLEE themed window designs highlighting key scenes from the series and actual wardrobe from the show. The Beverly Center will also be home to a special fan event on August 21 from 2:00-4:00PM with stars from the show.

The GLEE apparel program will be supported through a multi-platform advertising campaign including key placement in Macy's Back-to-School direct mail, e-mail and social networking. GLEE will also launch through the juniors section on Macy's.com on September 14 featuring the apparel along with GLEE-full activities such as trivia, behind-the-scenes video, wallpaper, photo galleries, and more.

Visit www.macys.com for more information on GLEE product and for event location information.

About GLEE
Nominated for 19 Emmys including Outstanding Comedy Series and the winner of this year's Golden Globe, GLEE follows an optimistic teacher who -- against all odds and a malicious cheerleading coach -- inspires McKinley High's Glee Club to conquer the world one singing competition at a time. GLEE stars Dianna Agron, Chris Colfer, Jessalyn Gilsig, Jane Lynch, Jayma Mays, Kevin McHale, Lea Michele, Cory Monteith, Heather Morris, Matthew Morrison, Amber Riley, Naya Rivera, Mark Salling and Jenna Ushkowitz.

GLEE is produced by Ryan Murphy Television in association with 20th Century Fox Television. Ryan Murphy, Brad Falchuk and Ian Brennan are co-creators of the series. Murphy, Falchuk, Brennan and Dante Di Loreto serve as executive producers.

About Twentieth Century Fox Consumer Products:
A recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

About Macy's:
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.

About Awake, Inc:
Founded in the year 2001, Awake, Inc. has enjoyed success with its super-soft, trend right collections for young women of all ages with a multitude of brands. Together, JEM and Awake provide diverse collections which are produced with the latest, most up-to-date techniques and are sought after by consumers and celebrities throughout the world.

About JAGTAG:
Via 2D barcodes, JAGTAG delivers multimedia content to both smart phones and standard phones, without requiring the consumer to download an application prior to use.

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