NEW YORK, NY -- (Marketwire) -- 08/16/10 -- Augme Technologies, Inc. (OTCBB: AUGT), a leading developer and provider of patented and innovative smart mobile marketing technologies, today announced that it is the recipient of US Patent #7,783,721 issued from the United States Patent and Trademark Office (USPTO) entitled "Method and Code Module for Adding Function to a Webpage." The patent was filed by the Company on September 4, 2007 and is a continuation of the Company's previously issued patent number #7,269,636. The Company believes that this issuance further establishes Augme as the owner of foundational Internet content targeting technology.

Andy Burgess, Augme Technologies' intellectual property consultant, stated, "The new '721 patent clearly delineates and provides protection for critical areas of custom content delivery on network-enabled devices."

"The claims of the new patent provide Augme Technologies with the specific technology ownership of a software device," added Nathaniel Bradley, Chief Technology Officer of Augme Technologies. "The software device that is patented enables Internet and Mobile Web sites to be delivered with customized content that is tailored to any end-user's network-enabled device. The customization being performed by the software device is achieved by automatically gathering information about the user's device, browser and other information provided from the content of the Web page containing the patented technology."

"This issuance provides further validation of our Company's core technology and increases our patent claims in key new areas for our business operations and enforcement strategy," added Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "The USPTO again recognizes Augme's first position and our contribution to the field of customized Internet communications. This issuance is a long-awaited milestone in the development of our foundational Intellectual property portfolio and another victory for our Company and its shareholders. The new patent is being further assessed and should make a significant contribution to the overall valuation of our portfolio."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme's intuitive new media marketing platforms allow companies to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its AD LIFE™ mobile marketing solution with complementary services such as video content delivery (AD BOOM™) and ad network provisioning (AD SERVE™), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York City. For more information, visit www.augme.com.

Augme Technologies, Inc.™, Augme™, AD LIFE™, AD BOOM™, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.