BOSTON and FRANKFURT, Germany, Aug. 16 /PRNewswire-FirstCall/ -- At a special event on Thursday, August 19, 2010, company leaders from SAP and Sybase will come together for the first time to share the go-forward strategy and joint product direction for the newly combined companies.

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In Boston, SAP co-CEO Bill McDermott, Sybase CEO John Chen and SAP Executive Board Member Vishal Sikka will unveil planned co-innovations in mobility, analytics and information management technologies - and will discuss the future of an unwired enterprise where mobility is the new desktop.

SAP co-CEO Jim Hagemann Snabe will join the proceedings through a link to a concurrent event in Frankfurt, Germany.

    SAP Press Conference: Thursday, August 19, 2010
    10:00 a.m. - 11:15 a.m. EDT / 4:00 p.m. - 5:15 p.m. CET
    The Webcast will be broadcast live at www.sap.com/press
    Questions can be submitted to press@sap.com
    Join the conversation via Twitter at #SapSybase

    Boston Event Details:
    ---------------------
    Date: Thursday, August 19, 2010
    Time: 10:00 a.m. - 4:00 p.m. EDT (lunch will be provided)
    Location: Fairmont Copley Plaza, 138 St. James Avenue, Boston,
     Massachusetts 02116

    Frankfurt Event Details:
    ------------------------
    Date: Thursday, August 19, 2010
    Time: 4:00 p.m. - 6:15 p.m. CET (light snacks will be provided)
    Location: Room Tokyo, Japan Center, Taunustor 2, D-60311 Frankfurt am
     Main

    How to Register:
    ----------------
    If you would like to attend in person, please contact Angela Schuller
     at angela.schuller@sap.com

    Follow SAP on Twitter at @sapnews.

    For more information, press only:
    Christoph Liedtke, SAP, +49 (6227) 7-50383, christoph.liedtke@sap.com,
     CET
    Jim Dever, SAP, +1 610 661-2161, james.dever@sap.com, EDT
    SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;
     press@sap.com
    Mark Wilson, Sybase, +1 (925) 234-4891, mark.wilson@sybase.com, PDT

    For more information, financial community only:
    Stefan Gruber, SAP, +49 (6227) 7-44872, investor@sap.com, CET
    Martin Cohen, SAP, +1 (212) 653-9619, investor@sap.com, EDT

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SOURCE SAP AG