NEW YORK, Aug. 16 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global mobile market outlook: 2010-15

http://www.reportlinker.com/p0255881/Global-mobile-market-outlook-2010-15.html

Global mobile connections are forecast to hit 7.49 billion in 2015 and revenues are expected to reach $1,000 billion. This reflects a marked increase in our connections forecasts, but a decrease in our revenues outlook. The effects of emerging market growth and intense competition worldwide are behind this change. These trends will also require a marked change in the behavior of mobile operators looking to thrive in 2015. This report summarizes the trends that Ovum believes will shape the mobile industry over the next five years. It is intended to accompany our most recent mobile forecasts.

Executive summary

In a nutshell

Ovum view

Connections: global outlook revised upwards due to emerging markets

Revenues: global economic crisis had an impact

Services: data growth continues, but voice to remain mobile's key service

Strategy: saturation and competition creates the world of SMART and LEAN players

Key messages

Connections

Global outlook revised upwards due to emerging markets

Emerging markets drive connections growth, but "emerging maturity" becoming more apparent

Asia-Pacific's emerging role as connections growth continues

Africa becomes the next connections growth focus

Remaining regions show increasing signs of maturity

Developed markets continue to grow, albeit slowly

North America relies on data and prepaid in the US

Western European maturity makes mobile broadband the focus of connections growth

Developed Asia-Pacific sees more and more connectivity

Device market begins its recovery in 2010

Revenues

Global economic crisis has an impact

Developed markets show no let up in revenue pressure

Western European revenues fare worst in the downturn

North American revenues to remain strong

Developed Asia-Pacific operators able to stabilize revenues

Emerging markets face an increasingly tough financial future

The "big three" are still growing, but how low can ARPU go?

Remaining emerging markets show varying degrees of maturity

Services

Voice to remain mobile's key service

Attempts made to differentiate through voice quality will struggle

Blocking mobile VoIP is pointless in the long term

Data revenues are everywhere, but will become increasingly difficult for operators to come by

Messaging loses its revenue generating impact

Mobile broadband marches on - and can be profitable

Value-added service revenues move away from mobile operators

Wholesale offers incremental revenue opportunities

The rise of the machines

Regulatory trends

Spectrum tops the regulatory agenda

Clamor for bandwidth focuses on refarming

3G comes to emerging markets

Next-generation technologies need new spectrum

Termination rates head south

Mobile can not avoid the net neutrality debate

Operator strategies

LTE strengthens its hold

LTE consigns mobile WiMAX to a niche technology

TD-LTE gains momentum

HSPA dominates to 2015

Technology is just a part of the issue

Saturation and competition creates the world of SMART and LEAN

Data puts the network into focus

Wi-Fi and femtocells gain support as a way to offload traffic

Macro-network and backhaul focuses on technology upgrades

Network sharing and outsourcing become increasingly common

M&A gets clever

Amalgamating assets to fight the integrated fight

Partnerships over purchases

Mobile is no longer a high-growth investment

Environmental issues influence strategies in a variety of ways

List of Figures

Figure 1: Global mobile connections by region: 2008-15

Figure 2: Global mobile connections and fixed lines: 2008-15

Figure 3: Forecast year-on-year connections growth rates for China, India, and Indonesia: 2009-15

Figure 4: Connections CAGR in Asia-Pacific markets: 2009-15

Figure 5: Global smartphone and non-smartphone device shipments: 2008-15

Figure 6: Total mobile operator service revenues by region: 2008-15

Figure 7: Global and regional overall annual ARPU: 2008-15

Figure 8: Total fixed and mobile operator service revenues: 2008-15

Figure 9: Annual overall ARPU for China, India, and Indonesia: 2008-15

Figure 10: Proportion of mobile operator revenues derived from voice: 2008-15

Figure 11: Mobile operator data revenues: 2008-15

Figure 12: Mobile application developer partners of choice

Figure 13: Global MVNO revenues: 2008-15

Figure 14: High-speed wireless packet data connections by technology: 2008-15

To order this report:

Mobile Telephony Industry: Global mobile market outlook: 2010-15

Mobile Telephony Business News

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Nicolas Bombourg

Reportlinker

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