SAO PAULO, Aug. 16 /PRNewswire/ -- The Brazilian Securities, Commodities and Futures Exchange - BM&FBOVESPA will launch its new financial education campaign entitled "Quer ser socio?" ("Wanna be a partner?"). This event will take place at 9:00 a.m., on August 17th, at the BM&FBOVESPA Visitors' Center. The CEO of BM&FBOVESPA, Edemir Pinto, and former Brazilian soccer champion Pele will headline the event. This campaign will center on Pele's sports career to help illustrate the dynamics of investing in the stock market. At the launch we will present the advertising campaign, the marketing channels that will be used and the timeline of the first stage. This initiative is part of BM&FBOVESPA's strategy to increase the number of investors to a total of five million in five years.

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About BM&FBOVESPA

BM&FBOVESPA S.A. - Securities, Commodities and Futures Exchange was created in 2008 with the integration between the Brazilian Mercantile & Futures Exchange (BM&F) and the São Paulo Stock Exchange (Bovespa). Together, the companies have formed the third largest exchange in the world in terms of market value, the second largest in the Americas, and the leading exchange in Latin America. BM&FBOVESPA offers trading in equities on the cash, options and forward markets, and indices, interest rates, foreign exchange, agricultural and energy commodities on the futures, options, forward and swap markets, as well as other spot market transactions on gold, US Dollar and federal government securities. In order to provide investors with efficient and secure services, BM&FBOVESPA utilizes state-of-the-art technology. With its fully integrated business model BM&FBOVESPA is able to offer not only a sophisticated trading environment, but also registration, clearing, settlement, risk management, and central depository services. It also acts as the central counterparty for all of the transactions carried out in its markets by way of its four clearinghouses: equities, derivatives, securities, and foreign exchange.

    BM&FBOVESPA S.A.
    Securities, Commodities and Futures Exchange
    Communications Office
    Fone: 55 (11) 2565-7764 / 7865
    imprensa@bvmf.com.br
    Novo Mercado: BVMF3

SOURCE BM&FBOVESPA S.A.