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comScore Releases July 2010 U.S. Online Video Rankings

16 Aug, 2010 @ 12:26 pm EDT
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comScore Inc. (SCOR), Computer Electronics, Internet, Telecommunications, Advertising, Virginia

RESTON, Va., Aug. 16 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released July 2010 data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content during the month for an average of 14.7 hours per viewer.

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Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers. Facebook.com jumped one position to capture the #3 spot with 46.6 million viewers. Google Sites had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 283 minutes, or 4.7 hours. Hulu also had high viewer engagement with an average of 158 minutes (or 2.6 hours) per viewer.


    Top U.S. Online Video Properties by Video Content Views
    Ranked by Unique Video Viewers
    July 2010
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix


                                  Total        Viewing
    Property                     Unique        Sessions    Minutes per
                                 Viewers
    --------                       (000)             (000)    Viewer
                                --------             ----     ------
    Total Internet : Total
     Audience                     178,148       5,234,655        882.0
    ----------------------        -------       ---------        -----
    Google Sites                  143,226       1,884,498        282.7
    ------------                  -------       ---------        -----
    Yahoo! Sites                   55,107         238,322         28.6
    ------------                   ------         -------         ----
    Facebook.com                   46,571         166,186         18.3
    ------------                   ------         -------         ----
    Microsoft Sites                45,558         219,149         40.2
    ---------------                ------         -------         ----
    VEVO                           43,911         202,091         68.5
    ----                           ------         -------         ----
    Fox Interactive Media          38,136         164,760         27.2
    ---------------------          ------         -------         ----
    Turner Network                 33,442         107,793         25.3
    --------------                 ------         -------         ----
    Viacom Digital                 30,715          70,617         44.8
    --------------                 ------          ------         ----
    Disney Online                  28,475          64,104          6.0
    -------------                  ------          ------          ---
    Hulu                           28,455         153,845        158.0
    ----                           ------         -------        -----

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed nearly 3.6 billion video ads in July, with Hulu generating the highest number of video ad impressions at 783 million. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 452 million ad views, followed by BrightRoll Video Network (248 million) and Microsoft Sites (232 million). Video ads reached 27 percent of the total U.S. population an average of 44.5 times during the month. Tremor Media Video Network delivered the highest frequency of video ads to its viewers with an average of 19.0 over the course of the month.


    Top U.S. Online Video Properties by Video Ads* Viewed
    Ranked by Video Ads Viewed
    July 2010
    Total U.S. - Home/Work/University Locations
    Source: comScore Video Metrix


                                             % Reach
    Property                  Video Ads       Total     Frequency
                                               U.S.
    --------                        (000)  Population    (Ads per
                                 ----     -----------     Viewer)

    Total Internet : Total
     Audience                  3,559,928          26.8        44.5
    ----------------------     ---------          ----        ----
    Hulu                         783,304          27.9         9.4
    ----                         -------          ----         ---
    Tremor Media Video
     Network**                   451,864           8.0        19.0
    ------------------           -------           ---        ----
    BrightRoll Video
     Network**                   248,345           6.0        13.9
    ----------------             -------           ---        ----
    Microsoft Sites              232,256           9.1         8.5
    ---------------              -------           ---         ---
    Google Sites                 219,326           4.6        15.9
    ------------                 -------           ---        ----
    Crosspoint Media**           206,269           7.3         9.5
    ------------------           -------           ---         ---
    SpotXchange Video Ad
     Network**                   170,895           4.3        13.4
    --------------------         -------           ---        ----
    CBS Interactive              134,798           6.1         7.4
    ---------------              -------           ---         ---
    BBE**                        120,179           4.5         8.9
    -----                        -------           ---         ---
    Viacom Digital               110,810           5.4         6.9
    --------------               -------           ---         ---




    *Video ads include streaming-video advertising only and do not include
     other types of video monetization, such as overlays, branded players,
     matching banner ads, homepage ads, etc.
    **Indicates video ad network/server

Other notable findings from July 2010 include:

    --  The top video ad networks in terms of their potential reach of the total
        U.S. population were: ScanScout Network at 40.5 percent, BrightRoll
        Video Network at 39.4 percent, and Break Media Network at 38.7 percent.
    --  84.9 percent of the total U.S. Internet audience viewed online video.
    --  The duration of the average online content video was 4.8 minutes, while
        the average online video ad was 0.4 minutes.
    --  Video ads accounted for 9.8 percent of all videos viewed and 0.9 percent
        of all minutes spent viewing video online.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.



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SOURCE comScore, Inc.

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