NAPLES, FL -- (Marketwire) -- 08/16/10 -- Innovative Food Holdings, Inc. (OTCBB: IVFH), a marketer and purveyor of the finest premium gourmet food products to professional chefs throughout the United States and to the premium gourmet consumer market, announced today record year over year revenues for the second quarter of 2010.

Second Quarter and Six month Results:

Revenues for the first six months of 2010 increased to $4,596,907 which is an increase of $1,228,309, or over 36%, compared to revenues of $3,368,598 for the first six months in 2009.

Revenues for the second quarter of 2010 increased to $2,288,946 which is an increase of $521,023, or over 29%, compared to revenues of $1,767,923 in the second quarter of 2009.

Six months operating cash flow was $180,180 which was a significant improvement of over $123,000 compared to operating cash flow of ($56,976) in the first six months of 2009. Operating Cash flow for the second quarter was $105,632 which was a significant improvement of $82,473 compared to ($22,889) operating cash flow in the same quarter of 2009. Finally, the company's quarter end cash position improved strongly to $284,484

Operating Profit includes expenses associated with "change in the fair value of options liability," which is a non-cash stock option revaluation expense, resulting from the company's higher stock price and under GAAP rules is included in SG&A expenses. This can result in either a non cash gain or expense added to the company's operating results and is dependent on a valuation associated with the company's stock price at the close of the quarter. In addition SG&A expenses also include other non cash stock and options expenses relating to employees officers and directors.

Operating profit without the non cash options and stock related expense for the 6 months 2010 was $128,281 (EBITOV) which is an improvement of over 234% compared to the operating profit of $38,319 (EBITOV) (without the non cash options and stock charges) in the first six months of 2009.

Operating profit for the second quarter of without the non cash options and stock related charges was $15,150 (EBITOV) which is an improvement of over 27% compared to the operating profit of $11,899 (EBITOV) (without the non cash options and stock charges) in the second quarter of 2009.

In addition, Innovative Food Holdings is pleased to announce that, within the next several weeks, the company expects to formally launch its own branded line of molecular gastronomy products in both the foodservice and retail markets, including the launch of a new branded retail molecular gastronomy experimental kit. This line of products is expected to be launched under a new, unique, Innovative Food Holdings owned label and represents the company's first ever formal launch of a company-owned branded line of products. We intend to provide further details as the formal launch progresses.

Financial and Operating Highlights for the quarter included:

Record Operating Cash Flow

Record Second Quarter Revenues

Significantly Improved cash position

36% year over year six month sales growth

Launch of foodservice into Puerto Rico

Expansion of For The Gourmet product line

Launch of For The Gourmet Pro offering

The CEO of Innovative Food Holdings, Inc., Mr. Sam Klepfish, said, "We are pleased with our second quarter results and believe that momentum continues to build as we move towards the historically busy 4th quarter. As previously announced, we recently had our 12th straight month of year over year record sales and the second quarter's numbers now mark our 4th straight quarter of record sales results. In addition, operating cash flow continues to be exceptionally strong and we ended the quarter with over $280,00 in cash. We view these results as indicative of the strong position we continue to build within the gourmet food industry."

Mr. Klepfish continued, "We truly believe that we have a unique platform from which we can leverage our distribution to over 14,000 of the finest and most exclusive Chefs in the United States. We are delighted to leverage that platform and to now be in the position to formally launch our own line of branded gourmet products within the fast growing, cutting edge, molecular gastronomy market. I look forward to discussing additional details regarding our new line of products in the near future. With respect to the new product launch, I must note that the hard work and dedication of our team to work towards this launch has been truly remarkable and is an indication of the dedication and ingenuity of our entire team. Finally, we continue to explore additional opportunities to expand our sales and markets and hope to have additional sales channels in place for the upcoming holiday season."

About Innovative Food Holdings

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food through it's technology driven gourmet food platform.

About Innovative Food Holdings:
Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc.
Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the Unites States, provides over 3,500 of the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at www.foodinno.com. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet Inc.
Through its website, and through additional sales channels, For The Gourmet Inc. provides the highest quality gourmet food products to the retail consumer market under the For The Gourmet line at www.forthegourmet.com and to the professional chef market under the For The Gourmet Pro line. To learn more, visit the For The Gourmet website at http://www.forthegourmet.com/. For The Gourmet Inc. is a wholly owned subsidiary of Innovative Food Holdings.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release or in other of our public filings. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as "should," "could," "anticipated," "believed," "intended," "potentially," "hope" or "expected" or words of a similar nature. The Company does not intend to update these forward-looking statements.