SHELTON, CT -- (Marketwire) -- 08/16/10 -- Outdoor Canada and Canadian Home Workshop magazines have applied for membership in CCAB/BPA Worldwide. Both titles are issued six times per year and are published by Q on Q Media, based out of Toronto, Ontario.

CCAB will track Outdoor Canada and Canadian Home Workshop magazines' circulation size, source and subscription make-up, and geographic coverage. The magazine will have a maximum of 12 months to complete its initial circulation audit.

"After purchasing these two highly respected and successful titles last year, we decided to centralize our auditing services by joining CCAB," said Terry Sellwood, General Manager of Outdoor Canada and Canadian Home Workshop magazines. "Not only does being a member [of CCAB/BPA Worldwide] validate our brand's impact in the marketplace, it also allows all of our titles to be audited on the same cycle, benefitting from audit efficiencies. We're pleased to be working with CCAB in order to provide our valued advertisers with the decision-making information they seek."

"We are pleased that Outdoor Canada and Canadian Home Workshop magazines have applied for membership in CCAB," said CCAB Vice President, M. Timothy Peel. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit. With an independent audit by CCAB, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."

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