PRIMETIME Sports & Entertainment Retained by MLS to Operate Sueno MLS 2013 -- Presented by Allstate


LOS ANGELES, April 12, 2013 /PRNewswire/ -- Los Angeles-based PRIMETIME Sports & Entertainment is proud to announce that it was retained by Major League Soccer (MLS) to operate Sueno MLS 2013 - Presented by Allstate for the 7th consecutive year.  Since the competition's creation in 2007, PRIMETIME Sports & Entertainment has managed all on-site logistics for Sueno MLS - Presented by Allstate across the United States.  

As it stands, Sueno MLS - Presented by Allstate is considered the largest national search for undiscovered soccer talent in the United States, and MLS clubs D.C. United, Colorado Rapids, and the LA Galaxy will host this year's event.  Adding to the star-powered atmosphere will be former MLS player and Colombian National Team legend Carlos "El Pibe" Valderrama, who is the Sueno MLS 2013 Ambassador and will attend the Finals as a celebrity scout.  Registration is now open and participants may sign up by visiting

About PRIMETIME Sports and EntertainmentPRIMETIME Sports and Entertainment is a leading marketing company with proven expertise in sports marketing, event management, athlete and celebrity marketing.  Some of PRIMETIME's projects include Major League Soccer's Sueno MLS – Presented by Allstate, Copa Bud Light, Socio MLS, Romario vs. Campos Farewell match, the 100-Hour Chivas Game, Lowe's Freestyle Soccer Tour, and international matches, among many others.  For more information, please visit

About Sueno MLS  Sueno MLS 2013 – Presented by Allstate is the premier, nationally televised search for the best undiscovered soccer talent in North America. Now in its seventh year, the competition will be chronicled in a unique "reality show within a show" format by Univision Network's popular weekly sports entertainment program Republica Deportiva (Sports Republic). Sueno MLS 2013 – Presented by Allstate will be staged by three Major League Soccer teams: Colorado Rapids, D.C. United and LA Galaxy.  In each city, field players will be battling for one of five invitations to a week-long trial with their respective youth development host club and an invitation to the exciting four-day National Finals that will be held in the greater Los Angeles area and be hosted by Sueno MLS Ambassador and Colombian soccer great, Carlos "El Pibe" Valderrama.  The Sueno MLS 2013 – Presented by Allstate winner, and the Allstate "Good Hands®" top goalkeeper award - El Portero Allstate, will be crowned on Sunday, May 12, live on Republica Deportiva. To register or for more information, please visit

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