"The Price Is Right" is moving past the era of Barker's Beauties, announcing Tuesday a search for the first male model to join the long-running CBS game show.
The open call is the first-ever search for a male model on "The Price Is Right," known for the bevy of female models showcasing canned goods, laundry detergent and other grocery items.
It won't be CBS executives who will decide which male model will appear on "The Price Is Right." The competition will air as a five-episode web series on priceisright.com and the game show's YouTube channel here in late September, the show said in a press release.
The winner of the model search will be on "The Price Is Right" for one week, according to CBS.
The search for "The Price Is Right" male model will start with an open casting call Aug. 30 at CBS Studios in Studio City, Calif., where the show's female models (who used to be known as "Barker's Beauties" when Bob Barker hosted the program from 1972 to 2007) and producers will interview and judge the contestants on their verbal skills, posing and ability to properly showcase a product.
Aspiring "Price Is Right" models who make it past that initial screening will move on to what CBS describes as "a series of challenges designed to reveal who has the best on-camera presence and modeling skills.
"The judges will eliminate contestants after each challenge, but at certain points, one of the two contestants who finish in the bottom of a challenge may have the chance to win their way back into the competition," the network said. "At the end of the web series, up to six contestants will remain, where it will be up to the viewers to determine the winner."
The search's finalists will be announced during the Sept. 28 episode of "The Price Is Right," and viewers will vote for their favorite model at priceisright.com until Oct. 4.
The winner's first day on "The Price Is Right" will be Oct. 15, CBS said.
"The Price Is Right," now hosted by Drew Carey, airs weekdays at 11 a.m.
Interested in being the first male model to be featured on "The Price Is Right?" Here are the details:
WHEN: Tuesday, Aug. 30, 10 a.m. to 2 p.m.
WHERE: KCBS Studios, 4024 Radford Ave, Studio City, Calif., 91605