Prime Star Group, Inc. announced yesterday that they appointed Mr. Ed Braniff as President of Prime Star Group, effective March 1, 2011. Mr. Braniff will replace Roger Mohlman as President. Mr. Mohlman will continue to serve Prime Star Group, Inc. as Chief Executive Officer and Chairman of the Board of Directors.

Mr. Mohlman stated, “Having Mr. Braniff join the Prime Star family provides our organization with a proven leader. His expertise and abilities are an instant asset to the company. Mr. Braniff will develop a strategic plan to advance the company’s mission and objectives and to promote revenue, profitability, and growth as an organization. We are thrilled to have Mr. Braniff as a member of our team.”

Mr. Braniff, 61, is an executive with several years of experience in the public arena. From 2005-2010 he served as the Chief Financial Officer, then Chief Executive Officer of Smart Energy, Solutions, Inc.

From 2001 to 2003, Mr. Braniff was the CFO and Chief Operating Officer of Cedar North America, a global consulting, applications, and outsourcing firm that is a division of The Cedar Group, PLC. At Cedar North America, he was responsible for all operational contracts, financial, information technology, and legal operations.

From 1999 to 2000, Mr. Braniff served as CFO and Chief Operations Officer for The Global TeleExchange, a facilities-based, internet enabled carrier services provider. AT&T employed him for 27 years in various positions. These included assistant treasurer, assistant controller, and Chief Financial Officer of AT&T’s International and Operational Divisions.

Headquartered in Henderson, Nevada, Prime Star Group, Inc. is a holding company that focuses on SmartPax™ Packaging, Premium Food & Beverage Products, and Distribution. Their operating subsidiaries produce, market, and distribute wines, tea, adult mixed beverages, flavored water, and gourmet seafood products.

Prime Star Group, Inc. also produces co-brand and co-pack existing high-end beverages and private label liquors for large hospitality and entertainment brands. The Company focuses on the food and beverage, entertainment, hospitality, healthcare, and disaster relief industries.

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