Superwire's Sales and Marketing Arm, Resort Media Group, Inc., Contracts to Provide Ad Insertion Technology to an Additional 10,000 Hotel Rooms
SALT LAKE CITY, UT -- (MARKET WIRE) -- 04/03/08 -- Superwire, Inc. (PINKSHEETS: SUPI)announced today that its sales and marketing arm, Resort Media Group, Inc.(RMG), has signed an additional 10,000 rooms this month to be supplied byits Ad Insertion technology.
These hotels are located in key marketing areas of Dallas TX, Las Vegas NV,and Anaheim CA-- the Disneyland resort area. These 10,000 hotel rooms represent more than2 million annual potential buyer viewings for advertisers when occupancyand turnover is considered. The business traveler is typically the idealdemographic market of business and vacation spending. This demographicrepresents buying power that produceshigh-return advertising such as credit cards, banking, car rentals,restaurant dining, airline and other travel.
"We're starting to see the momentum building in signing hotels in specificmarket areas for Ad Insertion. Hotels are looking carefully at anyopportunity to increase their RevPAR (Revenue Per Available Room) and Adinsertion is an ideal, non-intrusive income generating technology. Thearchitecture of the Ad insertion being delivered offers minimal impact tohotel process and infrastructure," says Cliff Hall, President of RMG. Mr.Hall added that the Ad insertion opportunity also allows RMG to marketother products such as state-of-the-art, in-room TVs, Internet Protocol TV(IPTV), Video on Demand (VoD), etc.
About Superwire, Inc.
Superwire, Inc. is a multi-media management group offering interactivetelevision, telephone, broadband services and Cable TV Ad insertion to highincome Retirement, Educational and Hotel/Recreational communitiesthroughout the United States. Superwire's ad insertion capabilities givenational, regional and local advertisers a low cost, high impact avenue totarget high expendable income customers and easily measure theiradvertising ROI.
For additional information, please visit: www.Superwire.com
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Contact:Ed Hart(866)547-8737