-- Unique 'picture frame' design enhances any interior as an elegantartwork

-- Picture Frame Mode creates a private art gallery experience, displayingone from 6 pre-installed masterpieces, or any favourite photo

-- Three screen sizes and four blend-in frame colours to suit any room

The picture perfect BRAVIA(TM) E4000 series lets you create a personalartistic statement and display breathtaking still images for everyone toenjoy. A radical departure from traditional sets, the newest BRAVIA(TM)series proves your TV doesn't have to be a boring black rectangle taking upspace when you're not watching your favourite shows.

The beautifully styled E4000 series makes an elegant addition to any roomdécor. Inspired by the new Draw the LINE design concept by Sony, its clean, understated linesenhance your environment without distracting from enjoyment of the totalviewing experience.

32-inch and 40-inch Full HD models aresupplied with a stand, or can be wall mounted to become an integral part ofyour personal living space alongside other framed works of art. They'recomplemented by a smaller 26-inch model -- also wall mountable -- that'sideal for freestanding on a desk or table top with family photos.

There's a choice of four colour frame options to blend effortlessly withcontemporary or traditional interiors: Midnight Sky, Aluminium, PearlyWhite and Dark Walnut.

The E4000 series features Picture FrameMode, displaying your favourite image on screen to suit your mood orthe ambience of the room. Whether you're socialising with dinner guests orjust relaxing, Picture Frame Mode turns your TV screen into a 'blankcanvas' for displaying treasured images with quality like no other.

By default you can select from a gallery of six artistic masterpiecesstored in the television's memory, ranging from beautiful landscapes to PopArt and van Gogh.(1)

Superb HD quality images are displayed in Picture Frame Mode with lush,warm colours and exquisite detail. In contrast with normal TV viewing mode,image brightness is reduced to mimic a real painting.

Alternatively, Picture Frame Mode isideal for showing off your favourite photo, whether it's a family portraitor an unforgettable holiday moment. Images can be displayed from anyconnected USB flash memory device such as a Micro Vault Tiny that slipsdiscreetly into a socket on the side of the TV set.

When in Picture Frame Mode, power consumption is 35% lower than watchingregular TV.(2) For even greater energy efficiency, a timer switches fromPicture Frame Mode to power-saving Standby Mode after a preset time --great for people who forget to switch off. This season's BRAVIA(TM) line-upis also the most energy efficient yetfrom Sony: in Standby Mode the E4000 consumes just 0.19W of power.

As you'd expect, the BRAVIA(TM) E4000 delivers superb picture qualitywhether you're enjoying regular broadcasts, DVDs, movies on Blu-rayDisc(TM), the latest PLAYSTATION®3 games or HD footage captured with yourHandycam® camcorder.

The range-topping 40-inch model features x.v.Colour for displaying anextended, more lifelike colour palette with compatible sources. The samemodel also supports PhotoTV HD mode, ensuring amazingly lifelikereproduction of still photos from a connected compatible Cyber-shot(TM) ora compatible alpha(3) digital SLR camera.

"Once again Sony is reinventing ideas about your television's role in theliving room," says Hiroshi Sakamoto, Marketing and Product Planning VicePresident, TV Operations Europe, Sony Europe. "The BRAVIA(TM) E4000 seriesblurs boundaries between consumer electronics and fine art. Thisinnovative, gorgeously styled television set looks as good on your wall asthe pictures it displays."

(1) Wheatfield with Cypresses, 1889, Vincent van Gogh / National Gallery,London UK / The Bridgeman Art Library

(2) in Vivid Mode

(3) alpha is a trademark of Sony Corporation

BRAVIA(TM) E4000 Series: Key FeaturesScreen size 26-inch 32-inch 40-inch ---------- ---------- ----------Picture Frame Mode Yes Yes Yes ---------- ---------- ----------BRAVIA(TM) ENGINE 2 Yes Yes Yes ---------- ---------- ----------1080p Full HD No Yes Yes ---------- ---------- ----------BRAVIA(TM) Sync Yes Yes Yes ---------- ---------- ----------XMB(TM) (Xross Media Bar(TM)) Yes Yes Yes ---------- ---------- ----------24p True Cinema(TM) Yes Yes Yes ---------- ---------- ----------x.v.Colour No No Yes ---------- ---------- ----------PhotoTV HD No No Yes ---------- ---------- ----------USB Photo Viewer Yes Yes Yes ---------- ---------- ----------Theatre Mode Yes Yes Yes ---------- ---------- ----------10-bit panel No No Yes ---------- ---------- ----------178 degree viewing angle Yes Yes Yes ---------- ---------- ----------Live Colour Creation(TM) No No Yes ---------- ---------- ----------Integrated HDTV tuner Yes Yes Yes ---------- ---------- ----------Integrated Digital TV tuner Yes Yes Yes ---------- ---------- ----------HDMI(TM) input x 3 Yes Yes Yes ---------- ---------- ----------SCART x 2 Yes Yes Yes ---------- ---------- ----------HD15 PC graphics input Yes Yes Yes ---------- ---------- ----------

NOTES TO EDITORS

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational andbusiness practices to ensure that its products are developed in anenvironmentally responsible way. This approach can broadly be divided intothree areas:

Environmental Information: 3Ps

Product: As with all BRAVIA(TM) TVs, the E4000 series is extremely energyefficient.

Auto shut-off automatically turns off the TV when there is no input signaland enters the standby state. This also happens when there is no operationduring a certain period of time. The E4000 series also gives the user achoice of "home" or "shop" modes on first switch-on, with "home" modehaving significantly less power consumption than "shop" mode, which istypically the only default setting (intended for very bright environmentslike shops).

Using an integrated light sensor, the BRAVIA E4000 series can automaticallymeasure ambient lighting levels and dynamically adjust the brightness ofthe TV, which helps to reduce power consumption in operation.

Power Consumption in Standby Mode is only 0.19 watt (for all screen sizes).

All cover/housing parts >25g are halogen-free, as are the printed circuitboards.

The chemical specifications of flame retardants used in the cover/housingplastic parts are all provided according to the International ISO Standard1043-4.

Process: To meet the requirements for recycling, all parts used in theproduction of the BRAVIA(TM) E4000 series are easily separable.

All plastic parts weighing >100g are made of one material or of easilyseparable materials. The material codes of all plastic parts >25g areaccording to the International ISO Standard 11469.

35% of the halogen-free packaging consists of recycled paper and VOC-freeink is used for printing.

The instruction manual is printed on non-chlorine bleached paper withVOC-free ink.

Planet: Sony is determined to lead the way as a responsible manufacturer.As a company we are focussing on three key areas of investment:

1. Reducing CO2 gas emissions2. Increasing the percentage of renewable energy used in our manufacturing facilities3. Minimising the resources used by our factories in manufacturing

About Sony

Sony manufactures audio, video, communications and information technologyproducts for the global consumer and professional markets. With its music,pictures, game and online businesses, Sony is uniquely positioned to be oneof the world's leading digital entertainment brands. Sony recordedconsolidated global annual sales of EUR 55.83 billion (yen 8,296 billion)for the fiscal year ended March 31, 2007, based on an average marketexchange rate for the same period of yen 148.6 to the EUR. It employsapproximately 163,000 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. SonyEurope, headquartered at the Sony Center am Potsdamer Platz in Berlin, isresponsible for the company's European electronics business and registeredconsolidated sales of EUR 9.12 billion for the same period.

For more information on Sony Europe, please visithttp://www.sony-europe.com andhttp://www.sony-europe.com/presscenter.

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For more information, please contact:Maja Hauke, Sony EuropeMaja.Hauke@eu.sony.com+44 (0)1932 817383