Highlights from PJA in 2007 included agency increase of revenue by 34%; newbusiness wins including Trend Micro, GE Healthcare, Cognizant TechnologySolutions and Ore Pharmaceuticals; expanded global reach throughpartnerships with four international agencies and new research partnershipswith BioInformatics and ITtoolbox.

BtoB's March issue names the top business-to-business agencies in the U.S.PJA is included along with large agency winner BBDO and mid-sized agencyDoremus, both in New York. The magazine recognized PJA's creative work forclients Novell/Microsoft, Trend Micro and TriZetto.

BtoB Magazine selects the agencies based on a range of criteria includingclient wins, new creative campaigns, demonstrated growth of business, andoverall agency performance.

"Our business has evolved. Our charge is to keep our clients moving forwardin non-traditional ways," said Mike O'Toole, exec VP-partner at PJAAdvertising+Marketing, winner of the small agency category. "Now, a lot ofit is about developing rich content that can be deployed in emergingchannels, some of which are free, and some of which cost far less thantraditional media. As testament to this change, over 50% of our media spendlast year was online, including programs in a range of social media andonline communities."

Last year, a big priority for PJA was developing content for newinteractive channels, including online videos, blogs, podcasts and socialnetworks. "Brands have to create content that is interesting and valuable,not just promotional," O'Toole said. "They have to develop more relevantconversation that feeds into the purchase process in user-generatedchannels."

About PJA

PJA is proud to have been named BtoB Agency of the Year 2006 and 2008, andrunner up in 2007. PJA is a $65 million advertising and marketing agencywith offices in Cambridge, Mass. and San Francisco, Calif. PJA servesa global roster of technology and health science clients including: Novell,GE Healthcare, Trend Micro, Boston Scientific, Akamai, TriZetto Group, andInvitrogen. For more information, visit www.agencypja.com.

About BtoB

BtoB, the magazine for marketing strategists is published monthly by CrainCommunications Inc. BtoB provides more than 45,000 subscribers with theinformation and analysis they need to develop a winning integratedmarketing strategy for their companies.

CONTACT:Mike O'ToolePJA Advertising+Marketing617.492.5899