The series was developed, and is produced, by Hollywood-based productioncompany, matrixx. The company's branded entertainment and productintegration skills were utilized to organically embed sponsor informationwithin the show. "The Hollywood CeleBeauty pilot, which aired last winter,received rave responses from viewers," noted matrixx producer Kyle Wiebalk.

According to SCI president and CEO Steven Casciola, the pilot webisodetriggered an immediate jump in site traffic, as well as e-mail opt-ins andconsumer requests for information from integrated sponsors such as WarrenTricomi and ABS by Allen Schwartz. The new webisode features two newintegrations: Great Lengths USA, which was shot at celebrity stylist KimVo's hair salon, B2V, in West Hollywood, CA, and COBY Electronics, whichincludes an MP3 player segment first shot on a green screen sound stage andthen digitally created in the matrixx post production facility.

"We're in discussions now with advertisers, sponsors and distributors fromacross the country to be integrated into planned future shoots," saidCasciola. "And for the first time, we're tapping into the demand forcross-promotional packaging, consisting of a multi-tiered media buy thatincludes online ads, web series integrations, print magazine advertising,showcased exposure at major Salon City, Inc. events, and more. HollywoodCeleBeauty will be an integral part of the media mix we'll be offering aswe continue to broaden our presence in the marketplace."

ABOUT SALON CITY, INC.

Salon City, Inc., the leading media company for beauty entertainment andthe first to brand the genre, publishes Salon City magazine, where Life isBeautiful(SM). It is distributed nationally by Time Warner Retail, a TimeWarner Company (NYSE: TWX), and internationally by Kable DistributionServices, an AmRep company (NYSE: AXR), in over 30 countries. Forinformation about SCI, visit www.saloncity.com or e-mailinfo@saloncity.com.

ABOUT MATRIXX

matrixx is a multi award-winning production company with extensiveexpertise in using web series, viral videos and social networking/word ofmouth marketing to connect with consumers and drive sales. The company isprivately held and venture backed by noted producer and entrepreneur VanVandegrift. For information about matrixx, visit www.matrixxpictures.com oremail matrixx@matrixxpictures.com.

Certain information contained in these materials is "forward-looking"information, such as projections, estimates, pro formas, or statements ofintentions, expectations or plans. All forward-looking information issubject to known and unknown risks and uncertainties, many of which areoutside of the control of the Company. Results may differ materially fromthe results contemplated in such forward-looking information.

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CONTACT:Salon City, Inc.Steven G. CasciolaPresident and CEO310/358-9017Renee SimoneCommunications310/402-2819