Press Release

Shanda Announces Establishment of Shanda Literature Limited

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Posted 03 July 2008 @ 10:00 pm EST

SHANGHAI, China, July 3 /Xinhua-PRNewswire/ -- Shanda InteractiveEntertainment Limited (Nasdaq: SNDA), or Shanda, a leading interactiveentertainment media company in China, today announced the establishment of itsthird business unit, Shanda Literature Limited ("Shanda Literature"), whichwill focus on publishing original reader-generated literary works. In addition,Shanda announced the appointment of Mr. Xiaoqiang Hou as Shanda Literature'schief executive officer, and Mr. Wenhui Wu as its President, and Mr. XuesongShang, Mr. Peng Sun and Mr. Xudong Liu as Vice Presidents.

Shanda Literature aims to be the leading company in China's robust onlineliterature market, targeting a diversified base of readers. Shanda Literaturecurrently operates Qidian.com, jjwxc.com and hongxiu.com.

Established in June 2002, Qidian.com is now the largest Chinese onlineliterature platform with more than 20 million registered accounts and dailytraffic of 220 million page views. Shanda acquired qidian.com in October 2004.

Hongxiu.com is a leading pure literature platform in China with1.8 million registered accounts. Hongxiu.com was acquired by Shanda in March2008.

Jjwxc.com is a leading literature platform focusing on female users with700,000 registered accounts. Jjwxc.com was acquired by Shanda in August 2007.

"The establishment of Shanda Literature moves Shanda one step closer toits goal of becoming a leading interactive entertainment media company," saidChen Tianqiao, Chairman and CEO of Shanda. "Shanda Literature plays animportant role in the development of all of Shanda's business units as Shandawill be able to leverage Shanda Literature's user-generated literary works andstory lines to develop additional online games for Shanda Games."

Xiaoqiang Hou, CEO of Shanda Literature, said, "Shanda Literature willbring together the most talented writers in Chinese online literature. Animportant driver of new growth is the potential to boost overall interactionbetween authors and readers. Shanda Literature will play a major role incapturing this opportunity."

About Shanda Interactive Entertainment Limited

Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leadinginteractive entertainment media company in China. Shanda offers a portfolio ofdiversified entertainment content including some of the most popular massivelymulti-player online role-playing games (MMORPGs) and casual online games inChina, as well as online chess and board games, network PC games and a varietyof cartoons, literature works and music. Shanda's interactive entertainmentplatform attracts a large and loyal user base. Each user can interact withthousands of other users and enjoy the interactive entertainment content thatShanda provides. Interaction enriches your life. For more information aboutShanda, please visit http://www.snda.com .

Safe Harbor Statement

This announcement contains forward-looking statements. These statementsare made under the "safe harbor" provisions of the U.S. Private SecuritiesLitigation Reform Act of 1995. Statements in this announcement that are nothistorical facts represent only the Company's current expectations,assumptions, estimates and projections and are forward-looking statements.These forward-looking statements involve various risks and uncertainties.Important risks and uncertainties that could cause the Company's actualresults to be materially different from expectations include but are notlimited to the risks set forth in the Company's filings with the U.S.Securities and Exchange Commission, including the Company's annual report onForm 20-F. The Company does not undertake any obligation to update anyforward-looking statement, except as required under applicable law.

For more information, please contact: Maggie Yun Zhou Investor Relations Manager Shanda Interactive Entertainment Limited Tel: +86-21-5050-4740 (Shanghai) Email: IR@shanda.com.cnSOURCE Shanda Interactive Entertainment Limited




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