In speaking about the alliance, Don White, managing partner at MarchSecond said, "We are excited about the opportunity to work with Unica and tobe among the first with a mid-market solution for BtoB companies utilizingUnica software. Mid-market BtoB companies struggle with the same data quality,lead management and measurement challenges faced by larger companies but on asmaller scale. Our M2 Marketing Automation solution has been configured andpriced to meet the needs of the mid-market without compromising capabilitiesor flexibility." The new offering from March Second is available foron-premise implementation or in an on-demand version. Both options are fullysupported by March Second's marketing technology professionals.

"The mid-market expects accelerated ROI, ease-of-use, relevant industryexpertise and competitive pricing to compete and win. Unica is well positionedto deliver the right solution choices to this important market segment," saidFred Chapman, director of Alliance Management for Unica. "March Secondunderstands the needs of the mid-market and has many years of experienceimplementing and supporting Unica's solutions. We are delighted to have themas part of our growing network of value-added resellers."

M2 Marketing Automation for BtoB includes five marketing modules that canbe purchased as standalone capabilities or integrated in a total solution. Themodules include:

- M2 360, a centralized customer and marketing knowledge center

- M2 Lead Optimizer, a lead nurturing, management and measurementcapability

- M2 Campaign Manager, a complete capability for executing measurablemulti-channel campaigns

- M2 Business Insights, an easy to use visually intuitive reporting andanalytics capability

- M2 Workflow Manager, a structured workspace where marketing teams canefficiently plan and manage their activities and projects

About March Second

March Second is a marketing technology and solutions provider that helpscompanies and marketing teams improve the business building value of marketinginvestments. Founded in 2007, the company has core competencies in configuringand implementing marketing automation solutions and analytical tools. For moreinformation about how March Second can help you advance the value of yourmarketing investments call 978-208-4282 or email us at info@marchsecond.com.

About Unica

Unica Corporation (Nasdaq: UNCA) is a leading global provider ofenterprise marketing management (EMM) software and services. The mostcomprehensive EMM suite on the market today, Unica's Affinium(R) softwarestreamlines the entire marketing process from analysis and planning to projectmanagement, execution and measurement. More than 600 companies worldwidedepend on Unica for their enterprise marketing management solution. Unica isheadquartered in Waltham, Massachusetts with offices around the globe. Formore information, visit www.unica.com.

CONTACT: Don White of March Second, Inc., +1-978-208-4282

SOURCE March Second, Inc.