"My wife and I are honored to have this opportunity to becomeentrepreneurs under this special program. Through our Little Caesars pizzarestaurant, we can offer area residents a high quality product at a greatvalue with outstanding convenience," said Alleca. "We are proud to be part ofa well-known brand that emphasizes community involvement and giving back andlook forward to becoming active members of the Keller and Fort Worthcommunity."

Entering the U.S. Air Force in 1976, Alleca served as a meteorologist andparticipated in several tours of duty including Desert Shield and DesertStorm. Retiring in 1996, he transitioned to civilian life as an IT softwaredeveloper. While on vacation in Italy, Alleca met a Little Caesars franchiseewho introduced him to the idea of owning his own pizza restaurant. Impressedwith the business model and support system the organization had in place,Alleca began researching Little Caesars.

"I have always wanted to own my own business and after learning more aboutLittle Caesars, I knew it was the right fit for me," added Alleca. "I wasreally encouraged by the support they offer and the dedication that they haveto providing opportunities to veterans."

The Little Caesars Veterans Program was created in 2006 to thank veteransfor their service, and provide them with career opportunities when theytransition to civilian life or seek a career change. Honorably dischargedservice-disabled veterans who qualify as Little Caesars franchisees, such asAlleca, are eligible for a benefit of up to approximately $68,000. Honorablydischarged veterans who qualify as Little Caesars franchisees, are eligiblefor a benefit of up to $10,000.

"With talented veterans such as Joseph joining the Little Caesars team,the Little Caesars Veterans Program continues to grow and provide veteranswith business ownership opportunities," said David Scrivano, president, LittleCaesar Enterprises, Inc. "The skills Joseph learned in the military, such asteamwork, dedication and a familiarity with processes, will help him become aneffective Little Caesars franchisee."

Some of the menu items Alleca will feature in his store includeHOT-N-READY(R) Pizza, Crazy Bread(R), Caesar Wings(R) and Caesar Dips(R).

In one of the largest U.S. quick serve restaurant research studies in2007, Little Caesars was named the "best value for the money" of all quickserve restaurant chains.* Sandelman & Associates' Quick-Track(R) researchstudy tracks key consumer behavioral and attitudinal measures for all majorfast-food chains. Surveys were conducted among more than 84,000 quick servicerestaurant customers in 70 major markets across the U.S. Little Caesars wasalso named highest rated pizza chain for "Convenience of Locations" and "Speedof Service."

Little Caesars was recently listed by the Small Business Administration(SBA) as one of the best loan performers among franchises with more than 60SBA-guaranteed loans.** Little Caesars also works with preferred lenders whounderstand the business, which becomes increasingly important as it gets moredifficult for entrepreneurs to secure financing in today's economy.

Since launching on Veterans Day 2006, interest has remained high for theLittle Caesars Veterans Program. Currently, 30 veterans have been approved tobecome Little Caesars franchisees and more than 2,000 inquiries have been madeabout the program. Several more U.S. military veterans are expected to openstores under the program in the coming months.

The Center for Veterans Enterprise (part of the Department of VeteransAffairs), Marine For Life (an organization that helps Marines and Sailorstransition to civilian life), and the International Franchise Association(through its VetFran program) are points of contact for the Little CaesarsVeterans Program. They can provide information about the requirements andqualifications of becoming a Little Caesars franchisee.

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their firstrestaurant in Garden City, Michigan in 1959. Little Caesars built more storesin the U.S. in 2007 than any other pizza chain and today is the largestcarry-out chain internationally with restaurants on five continents. LittleCaesars is growing in prime markets across the country, and is offering strongfranchisee candidates an opportunity for independence with a proven system. Inaddition, Little Caesars offers strong brand awareness with one of the mostrecognized characters in the country, Little Caesar, that appeals to bothadults and children.

In addition to Little Caesars Pizza, Ilitch companies in the food, sportsand entertainment industries include - the Detroit Red Wings, OlympiaEntertainment, Olympia Development, Blue Line Foodservice Distribution,Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little CaesarsPizza Kit Fundraising Program, and a variety of venues within these entities.Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity CasinoHotel.

For more information about Little Caesars, The Little Caesars VeteransProgram and available franchise opportunities and markets, visitwww.LittleCaesars.com or call 1.800.553.5776.

* "Highest Rated Chain - Value for the Money" based on a nationwide surveyof quick service restaurant consumers conducted by Sandelman & Associates,2007.

** Source: Coleman Report, an annual compilation of performance data onthousands of SBA-guaranteed franchise loans.

SOURCE Little Caesar Enterprises, Inc.