Darin Kerby, President of CatalystPost, a rental and technical support facility in Burbank, Calif.,purchased 25 Media Composer Nitris DX systems and immediately placed themon productions such as TLC's "10 Years Younger," Fox's "Family Court withJudge Penny" and TBS' "10 Items or Less."

Kerby said, "Our clients are quickly appreciating a more responsive Avidsystem and the new features, such as a real-time visible timecode effect.Rendering and data copying are much, much faster too. Processes that usedto take an hour are now done in minutes. We're also taking advantage of theNitris DX hardware acceleration for HD projects. This is Avid's bestproduct release to date and sets the new standard for edit workstations."

CBS recently deployed a number of new Media Composer Nitris DX andNewsCutter Nitris DX systems for HD broadcasts of programmingsuch as the Democratic and Republican National Conventions and "The CBSEvening News with Katie Couric." Additionally, they purchased 21 MediaComposer Nitris DX systems and an Avid Unity™ ISIS® shared-storage systemfor production of the new season of "60 Minutes."

Digital Vortechs, ("The DarkKnight," "She's Out of My League," "Star Trek," "LOST." "Fringe") purchased15 Avid Media Composer Nitris DX systems and two Avid Unity 5.0 storagesystems, and has already installed several on "LOST." CEO Jim Longerettasaid, "Because the production team wanted to make the leap to HD, LOST wasa perfect candidate to move over to the new Avid systems. The editors wereused to working on the older systems and wanted an HD solution that wouldgive them that same speed and reliability, but offer new bells andwhistles." LOST is currently editing with the Avid DNxHD® 36 codec forthe coming season. "The editors wanted to work with the best quality mediapossible and Avid DNxHD allows them to do that. Combine that with theperformance of the new systems and you have a fantastic workflow."

Dan Schalk, editor of the film "She's Out of My League," recently switchedto Media Composer Nitris DX and says, "The new systems are very stable andresponsive -- I am never waiting for the machine to catch up to me. Therewere times when I would have to spend 45 minutes to an hour rebuilding asequence after a crash and I don't have to do that anymore. It really makesmy time in the edit bay a lot easier."

The American Film Institute (AFI) in Los Angeles purchased 15 SymphonyNitris DX systems and an 8 TB Avid Unity system from local reseller KeyCodeMedia. "At AFI, we're dedicated to providing our students with the bestfoundation to succeed in the real-world of film and TV production -- whereAvid systems are still predominately used," said Phil Linson, Vice Dean ofProduction and Post Production at AFI. "The new Symphony Nitris DX systemswill enable the students to get exposure to working with things liketapeless workflows, editing real-time in HD, color correction andfinishing. And, with the improved stability and performance these systemsoffer, our students are able to engage in the editorial process and excelat the art and craft of post production."

51 Minds Entertainment ("Surreal Life," "My Fair Brady") purchased acombination of 25 Media Composer Nitris DX and Symphony Nitris DX systemsfor production on several of its fall shows.

"The rapid adoption of these new systems indicates just how stable,reliable and fast they really are," said Kirk Arnold, EVP of CustomersOperations, Avid Technology. "We've had customers tell us that they areable to get through tasks much more quickly and have already realized asignificant return on their initial investment. Whether it's a broadcasterlooking to get stories to air quickly or film or TV productions looking tokeep post budgets down, our new solutions are helping to meet the diverseneeds of our customers."

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation,gaming and broadcast professionals -- as well as for home audio and videoenthusiasts. Avid professional and consumer brands include Avid,Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius®, Softimage® andSundance Digital®. The vast majority of primetime television shows, featurefilms, commercials and chart-topping music hits are made using one or moreAvid products. Whether used by seasoned professionals or beginningstudents, Avid's products and services enable customers to work moreefficiently, productively and creatively. Avid received an Oscar® statuetterepresenting the 1998 Scientific and Technical Award for the concept,design, and engineering of the Avid Film Composer® system for motionpicture editing. For more information about the company's Oscar, Grammy®and Emmy® award-winning products and services, visit www.avid.com, del.icio.us, Flickr, technorati and twitter; or connectwith Avid on Facebook orsubscribe to AvidIndustry Buzz.

© 2008 Avid Technology, Inc. All rights reserved. Product features,specifications, system requirements and availability are subject to changewithout notice. Promotions and discounts are subject to availability andchange without notice. All prices are USMSRP for the U.S. and Canada andare subject to change without notice. Contact your local Avid reseller forprices outside the U.S. and Canada. Avid, Avid DNxHD, Digidesign, FilmComposer, M-Audio, Media Composer, Nitris, Pinnacle Systems, Sibelius,Softimage, and Sundance Digital are either registered trademarks ortrademarks of Avid Technology, Inc. or its subsidiaries in the UnitedStates and/or other countries. Emmy is a registered trademark ofATAS/NATAS. Oscar is a trademark and service mark of the Academy of MotionPicture Arts and Sciences. Grammy is a trademark of the National Academy ofRecording Arts and Sciences, Inc. All other trademarks contained herein arethe property of their respective owners.

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Contact:Amy Peterson978-640-3448amy_peterson@avid.com