The Toyota Sustainable Mobility Seminar featured a series of presentationsby leading third party experts and company executives. Topics included: peakliquid oil; the nexus of water land use and energy; intelligent transportationsystems; the CAFE and regulatory environment; urban design and green buildinginitiatives.

Portland State University will develop a program to use the four RAV4-EVsas station cars to shuttle people from mass-transit terminals to downtown andsuburban locations. Portland General Electric (PGE) recently went on-linewith its first free-standing public electric-recharging station and hasannounced the installation of five additional plug-in charging stations.

Toyota previously announced plans for a limited-volume placement programfor a new lithium-battery powered plug-in hybrid vehicle that will be leasedto fleet customers beginning in late 2009 in Japan, Europe and North America.In addition, the company also has announced plans to launch an all-new batteryelectric vehicle commuter car in the early 2010s.

"It's obvious that the next several years will see a growing number oflow-emission and no-emission vehicle options, particularly electric and hybridvehicles," said George Beard of PSU's Mark O. Hatfield School of Government."Our region's position in renewable energy and its leadership reputation inurban sustainability make this partnership a natural for all involved."

Other announcements made at the Sustainable Mobility Seminar included:

-- Toyota plans to display a CNG-powered Camry hybrid concept vehicle atthe Los Angeles Auto Show.

-- The largest single roof solar power system in North America that willgo into operation in early October at Toyota's North American Parts CenterCalifornia, supplying nearly 60 percent of its electricity needs. The systemwill cover nearly four football fields and avoid carbon dioxide emissions ofabout 6.4 million pounds annually, equivalent to the annual CO2 emissions fromenergy use of 255 homes.

-- Five more Toyota dealerships are poised to receive Leadership inEnergy and Environment Design (LEED) certification from the U.S. GreenBuilding Council (USGBC) before the end of the year and as many as 10 morecould be certified in 2009. To date, two Toyota dealerships are the onlydealerships in the country to have received LEED certification.

-- A more than 10 percent reduction in the cost of replacement hybridvehicles batteries. In addition, Toyota is studying the business case forremanufacturing HV batteries in North America to further lower replacementcosts.

Those speaking at the conference included Dr. Peter Wells from NetFlexPetroleum Consultants, Dr. Tim Barnett from Scipps Institute, Dr. John A.Merson from Sandia National Laborites, Dr. Jan Kreider from the University ofColorado and Gordan Feller from the Urban Age Institute.

Additional information on all the initiatives announced at the SustainableMobility Seminar is available at http://pressroom.toyota.com.

CONTACTS: Toyota Environmental Communications Jana Hartline (310) 468-7977 John Hanson (310) 468-4718 Media Web site: http://pressroom.toyota.com Public Web site: http://www.toyota.comTMS - 048 -08

SOURCE Toyota Motor Sales, U.S.A., Inc.