Studio One Prowls the Catwalk with L.A. Models in Creation of Nationwide Talent Search for the Next Face of Modeling
SCOTTSDALE, Ariz., Sept. 25 /PRNewswire-FirstCall/ -- As it prepares tolaunch its first MyStudio(TM) video recording studio in Scottsdale onSeptember 29, Studio One Media, Inc. (OTC Bulletin Board: SOMD) todayannounced a partnership with famed modeling agency L.A. Models to create anexclusive modeling contest that could change the way that new talent isdiscovered. The partnership gives MyStudio users an opportunity toparticipate in a nationwide search that could launch a modeling career. Thewinner receives a one-year contract with L.A. Models, three months ofrent-free accommodations at the L.A. Models apartment, a makeover, photoshoots, composites and spending money - everything a model needs to kick-starttheir career.
"The MyStudio concept can revolutionize the way modeling agencies find newtalent," commented Studio One Media's Paul Fisher. "By being able to utilizehigh-definition digital recording technology and the MyStudio socialnetworking website, aspiring models can get in front of some of the mostpowerful modeling agencies in the world from their hometowns."
Fisher, a legendary modeling manager who has helped build the careers ofsuch famous faces as Naomi Campbell, Stephanie Seymour, Carre Otis, BrookeBurns, Djjmon Hounsou and Kimora Lee Simmons, played a key role in strikingthis first-of-its-kind deal with L.A. Models. The model search is the firstmajor contest that will be run utilizing the MyStudio infrastructure and willshowcase the unique applications of this industry-first recording and socialnetworking technology.
"When we first heard about the MyStudio concept, we were excited becausewe knew immediately it could change the way we scout new talent," commentedHeinz Holba of L.A. Models. "We are pleased to be the first modeling agencyutilizing MyStudio to identify talent, and we see endless possibilities."
The contest is divided into three categories: children age 5-14, femalemodels age 15-27 and male models age 15-35. The search will begin at thefirst MyStudio location in the Scottsdale Fashion Square Mall and willcontinue online, where Web audiences will be given the opportunity to selectone of three finalists. An additional two finalists will be selected by apanel of modeling industry judges, with the winner selected by Heinz Holba,owner of L.A. Models.
The L.A. Models contest, the first in a series of exclusive MyStudioevents, will expand as MyStudios open across the U.S. in markets includingL.A., Tampa, Las Vegas and New York. MyStudio plans to host a new modelingcontest every 90 days with a top international modeling agency. For contestrules or additional information, please visit http://www.MyStudio.net.
About MyStudio
MyStudio is a self contained, state of the art, high definition (HD)interactive audio/video recording studio designed for installation in shoppingmalls and other high traffic areas. MyStudio offers groundbreaking qualityfrom a proprietary (patents pending), stand alone recording studio. MyStudioand its accompanying website, http://www.mystudio.net, uniquely incorporatethe best elements of some the world's leading internet and entertainmentproperties, from video sharing, to social networking and talent based contestsmade popular by Reality TV, all in a single entertainment venue.
MyStudio enables a user, for a $20 fee, to record an HD video with anunsurpassed quality, ease and convenience never before available to thegeneral public. MyStudio can be used to create videos for music, modeling,comedy, dating, job resumes, auditions and personal messages and greetings.Using Hollywood-style green screen technology, MyStudio users can choose fromhundreds of HD virtual backgrounds in which to create their video. Every userreceives a DVD of their session onsite and their video is automaticallyuploaded to the MyStudio website which offers video sharing and member profilepages in a social networking environment. From the website, videos can alsobe entered into monthly trade-sponsored music, modeling and comedy contests orsent to talent, dating or job search agencies.
About L.A. Models
With over 23 years of operation in the fast-paced, high-stakes world ofmodeling, founder Heinz Holba has built L.A. Models into one of the mostpowerful and successful agencies in the industry. Since the early 1980's,Holba has worked tirelessly and successfully - and nearly single-handedly - tocreate a legitimate international modeling presence in Los Angeles. Holba'sefforts have paid off, as L.A. Models is currently the largest modeling agencyon the West Coast and one of the most respected in the world.
In February of 1995 Holba opened New York Models, which has fast becomeknown as one of the top editorial agencies in New York. With its strongcollection of diversified models and some of the hottest bookers in New York,it has already been rated Number 4 in the Top Agency Countdown.
Forward-Looking Statements
This document contains forward-looking statements that are subject to anumber of risks, assumptions and uncertainties that could cause the Company'sactual results to differ materially from those projected. These risks,assumptions and uncertainties include: the ability to complete systems withincurrently estimated time frames and budgets; the ability to competeeffectively in a rapidly evolving and price-competitive marketplace; changesin the nature of telecommunications regulation in the United States and othercountries; changes in business strategy; the successful integration of newlyacquired businesses; the impact of technological change; and other risksreferenced from time to time in the Company's filings with the Securities andExchange Commission.
SOURCE MyStudio
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