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ClickSquared Acquires UK-Based Rocket Science, Expanding Footprint Into Europe
Interactive Relationship Marketing Firm Sets Its Sights on Growth Opportunities Internationally
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WALTHAM, MA -- (Marketwire) -- 09/25/08 -- ClickSquared, a leading interactiverelationship marketing firm, today announced it has acquired RocketScience, a leading UK marketing services and technology solutions provider.The acquisition will enable ClickSquared to quickly penetrate the UK andEuropean markets using strong, local sales, client service and deliveryinfrastructures already successfully established by Rocket Science.ClickSquared Europe will operate from Rocket Science's existing UK officesin Leeds and Middlesbrough.
Worldwide brands such as Mazda, US Gypsum and Shell use Rocket Science toprovide technology-led, customer-centric communication programs thatenhance brand value and increase sales.
"We have been examining opportunities to expand our business and increaseservices to existing clients in Europe for more than a year and found anideal fit with Rocket Science, a firm with a proven track record inhigh-tech marketing solutions with some of the largest marketers in theworld," said Andrew Frawley, chief executive officer of ClickSquared. "TheRocket Science team, lead by Andrew Campbell, will provide us with a greatfoundation for building our UK and European operations and help offer ourclients a broader service proposition and extended global marketing reach."
Andrew Campbell, managing director of Rocket Science, commented,"ClickSquared's expertise and technology set provides a platform to takeour CRM offering on to the next level, enabling us to provideenterprise-wide, multi-channel marketing solutions to brand owners in theUK and European markets."
A ClickSquared customer added, "We are excited about ClickSquared'sexpanded presence in Europe, because we know our European property ownersand vacationers will benefit as a result," said Alexis De Belloy, managingdirector Europe at HomeAway. Together with its European portalsHoliday-Rentals.co.uk, FeWo-direkt.de and Abritel.fr, HomeAway is theworld's most complete online marketplace of vacation rental properties,representing over 300,000 vacation properties in more than 110 countries."ClickSquared's expertise in interactive relationship marketing has helpedus improve our service and grow our business. By having specific localknowledge of the countries where our vacation properties are housed,they'll help ensure we are employing the right strategies with these keyregional audiences."
Under the terms of the agreement, all 27 employees of Rocket Science willbe part of ClickSquared and report directly to Managing DirectorClickSquared Europe, Andrew Campbell.
About ClickSquared, Inc.
ClickSquared is the premier interactive marketing provider of intelligent,multi-channel marketing solutions creating perfectly timed, personalizedinteractions across all online and off-line direct channels. Leveraging ateam of marketing and technology experts and an on-demand marketingplatform, ClickSquared develops and executes accountable acquisition,growth and loyalty programs to help build some of the world's best knownbrands including ARAMARK, Boston Celtics, Cable One, Comcast,Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Grupo Posadas, Greyhound,Hawaii Visitors and Convention Bureau, HomeAway.com, Hyatt, MontageResorts, Omni Hotels, Pleasant Holidays, Sirius, Starwood, Sovereign Bank,Thornburg Mortgage, Tuesday Morning and US Bank. For more information onClickSquared visit the company's web site at www.clicksquared.com.
US CONTACT:Erin KeefeTier One Partners617-512-9498Email ContactUK CONTACT:Adrian KinnerleyRuse Communications LtdEmail Contactphone: 01635 43777mobile: 07779 355287
"We have been examining opportunities to expand our business and increaseservices to existing clients in Europe for more than a year and found anideal fit with Rocket Science, a firm with a proven track record inhigh-tech marketing solutions with some of the largest marketers in theworld," said Andrew Frawley, chief executive officer of ClickSquared. "TheRocket Science team, lead by Andrew Campbell, will provide us with a greatfoundation for building our UK and European operations and help offer ourclients a broader service proposition and extended global marketing reach."
Andrew Campbell, managing director of Rocket Science, commented,"ClickSquared's expertise and technology set provides a platform to takeour CRM offering on to the next level, enabling us to provideenterprise-wide, multi-channel marketing solutions to brand owners in theUK and European markets."
A ClickSquared customer added, "We are excited about ClickSquared'sexpanded presence in Europe, because we know our European property ownersand vacationers will benefit as a result," said Alexis De Belloy, managingdirector Europe at HomeAway. Together with its European portalsHoliday-Rentals.co.uk, FeWo-direkt.de and Abritel.fr, HomeAway is theworld's most complete online marketplace of vacation rental properties,representing over 300,000 vacation properties in more than 110 countries."ClickSquared's expertise in interactive relationship marketing has helpedus improve our service and grow our business. By having specific localknowledge of the countries where our vacation properties are housed,they'll help ensure we are employing the right strategies with these keyregional audiences."
Under the terms of the agreement, all 27 employees of Rocket Science willbe part of ClickSquared and report directly to Managing DirectorClickSquared Europe, Andrew Campbell.
About ClickSquared, Inc.
ClickSquared is the premier interactive marketing provider of intelligent,multi-channel marketing solutions creating perfectly timed, personalizedinteractions across all online and off-line direct channels. Leveraging ateam of marketing and technology experts and an on-demand marketingplatform, ClickSquared develops and executes accountable acquisition,growth and loyalty programs to help build some of the world's best knownbrands including ARAMARK, Boston Celtics, Cable One, Comcast,Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Grupo Posadas, Greyhound,Hawaii Visitors and Convention Bureau, HomeAway.com, Hyatt, MontageResorts, Omni Hotels, Pleasant Holidays, Sirius, Starwood, Sovereign Bank,Thornburg Mortgage, Tuesday Morning and US Bank. For more information onClickSquared visit the company's web site at www.clicksquared.com.
US CONTACT:Erin KeefeTier One Partners617-512-9498Email ContactUK CONTACT:Adrian KinnerleyRuse Communications LtdEmail Contactphone: 01635 43777mobile: 07779 355287
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