Knowing teens' developing spending habits, communication preferences, andfavored pastimes are a few of the important characteristics of thisgeneration that can help your company effectively convey its message tothis target market. It's also important to keep in mind that today's teensare tomorrow's consumers, and while teens may not have as much money asadults, their opinions and attitudes are still developing, making them avaluable target.

To view the distinctive characteristics of today's teens, click here.

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