Press Release

Today's Teens Are Tomorrow's Consumers: How Teens' Spending Habits Can Affect Your Future Business

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Posted 25 September 2008 @ 09:04 am ET

NEW YORK, NY -- (Marketwire) -- 09/25/08 -- Today's teens have grown up in the age oftechnology, which means they have their own unique communication style andalso a significant presence in the online world. It is especiallyimportant to be aware of the teen segment as marketing continues to moveinto the virtual arena, where teens spend a significant amount of theirtime according to Experian ConsumerResearch.

Knowing teens' developing spending habits, communication preferences, andfavored pastimes are a few of the important characteristics of thisgeneration that can help your company effectively convey its message tothis target market. It's also important to keep in mind that today's teensare tomorrow's consumers, and while teens may not have as much money asadults, their opinions and attitudes are still developing, making them avaluable target.

To view the distinctive characteristics of today's teens, click here.

Experian ConsumerResearch is the Home of Simmons, the Voice of the American Consumer(TM)for over 50 years, and delivers the full suite of Simmons products andservices. It is a full service, market and consumer research organizationdedicated to enabling clients to optimize communications with theircustomers and prospects across multiple channels by providing a robustdescription of the American Consumer. For more information, visitwww.experianconsumerresearch.com.

Contact:Patricia LaoSenior Marketing RepresentativeExperian Consumer Research600 Third Avenue | 16th Floor | New York, NY 10016Phone: 212.471.2881Fax: 212.471.2940Email Contact


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