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For every dollar members spend on most non-gaming purchases at Harrah'sproperties, including their hotel stay, members will earn one Reward Credit.Those points can then be redeemed for entertainment expenditures atparticipating outlets.

Total Rewards, introduced in 2000, was the casino industry's firstnational, multi-brand loyalty effort. The newly expanded program allows the40 million-plus Total Rewards customers to accumulate Rewards Credits and TierCredits for most entertainment expenditures*.

To earn Reward and Tier Credits, Total Rewards members must present theirTotal Rewards card at the point of purchase. Guests staying atHarrah's-operated properties can earn credits either upon check-in or prior tocheck-out. The process of redeeming credits remains unchanged.

"This is an exciting and important enhancement to Total Rewards," saidDavid Norton, chief marketing officer, Harrah's Entertainment. "It's anatural evolution that incorporates our growing number of entertainmentofferings and appeals to gamers and non-gamers alike. Now more people in moreplaces can enjoy the benefits of earning and redeeming Rewards Credits."

Most of the 40 Harrah's-operated casinos around the country will introducethe Total Rewards Entertainment Package with a themed promotion beginning inearly October. Customers who join Total Rewards at any time during aparticipating casino's promotional period will receive a game piece that maycontain an embedded code to win a fabulous to visit one of Harrah'sdestination resorts. Among the available prizes are tickets to see Cher orBette Midler at Caesars Palace in Las Vegas, a trip to a London ClubsInternational casino in the United Kingdom, a Mardi Gras experience in NewOrleans or an alpine getaway in Lake Tahoe.

All Total Rewards members can obtain game pieces on select promotionaldates at participating casinos; each member is eligible for one game piece oneach promotional date that they visit a participating casino. No purchase orplay is necessary to enter the promotion.

Total Rewards will continue to recognize its Gold, Platinum, Diamond orSeven Stars members, and current members now have more ways to earn Credits toadvance them to the next tier.

Harrah's Entertainment, Inc. is the world's largest provider of brandedcasino entertainment. Since its beginning in Reno, Nevada, more than 70 yearsago, Harrah's has grown through development of new properties, expansions andacquisitions, and now owns or manages casinos on four continents. Thecompany's properties operate primarily under the Harrah's, Caesars andHorseshoe brand names; Harrah's also owns the London Clubs Internationalfamily of casinos and the World Series of Poker. Harrah's Entertainment isfocused on building loyalty and value with its customers through a uniquecombination of great service, excellent products, unsurpassed distribution,operational excellence and technology leadership.

For more Harrah's information, please visit: http://www.harrahs.com. * New ways to earn are available at all casinos owned and/or operated by Harrah's Entertainment except for Harrah's Rincon, Harrah's Chester, Bill's Gamblin' Hall and Saloon and London Clubs International.SOURCE Harrah's Entertainment, Inc.