The afternoon general session, titled, "How open should I be?" willexplore the rapid advancements in technology that are changing the face ofcommunications, thereby forcing open communications between technologyproviders and carriers. With VoIP and open networks, regulators, consumers andInternet-based companies are demanding integrated and accessiblecommunications. The panel will address how open carriers need to be and how itaffects the business as a whole.

"Developers, carriers and technologists need to collaborate through opennetworks so innovation can take place, which benefits our industry and theconsumer," Hoffpauir said. "Voice has been an underutilized application in theWeb 2.0 evolution but recent advancements are changing the industry, andBroadSoft through our Xtended efforts, is one of the leading players on theinternational telephony stage."

BroadSoft announced BroadSoft Xtended, an initiative created to highlightthe integration of voice and Web 2.0 technologies in March. The initiativedrives new innovative applications into the hands of BroadWorks(R) VoIPapplication platform service providers and end-users by making them availableonline through the establishment of the BroadSoft Xtended Marketplace, thefirst of its kind for the telecommunications industry.

The BroadSoft Xtended initiative attracted the interest of leadingtechnology companies including Salesforce.com and Simulscribe, as well asdevelopers and partners who have created integrated solutions for popularbusiness and consumer applications, including WebEx, Facebook, and ACT! bySage. These new mashups with BroadWorks calling features are available on theXtended Marketplace, a community where service providers and end-users alikecan access applications, participate in discussion forums and shareintegration ideas with developers.

Telephony Live takes place Sept. 30 and Oct. 1 at the Chicago EmbassySuites in Chicago. Moderated by Telephony Magazine Reporter Rich Karpinski,the panel will discuss key emerging trends that are the talk of the telecomindustry.

Targeted to service providers navigating the highly competitive telecommarketplace, the two-day event will focus on practical approaches to adoptingnew technology, including Web services and IT expertise.

As CTO, Hoffpauir is responsible for guiding the technical vision anddirection for BroadSoft as well as promoting continuous product innovation. Heis a BroadSoft co-founder and has served as CTO since 1998.

Before joining BroadSoft, Hoffpauir was director of GSM development atCelcore (DSC/Alcatel USA). In this role, he was responsible for all productdevelopment on the GSM switching product, including system architecture,product requirements, software development, hardware development, systemtest/integration and product/customer support. Prior to Celcore, Hoffpauir wassenior architect for Nortel's GSM and Inter-Exchange Carrier switchingsystems. Hoffpauir holds multiple patents in the GSM, SIP, call processing andswitching areas.

He is a graduate of the University of Louisiana Lafayette.

About BroadSoft

BroadSoft(R) provides VoIP application software that enables the deliveryof hosted telephony and multimedia services. Its award-winning flagshipBroadWorks technology empowers wireless, wireline and cable carriers todeliver next-generation voice and multimedia applications and advancedfeatures that enable them to increase revenue, enhance competitivedifferentiation and elevate customer satisfaction. BroadSoft's family ofcarrier-class software products delivers the scale, open architecture andreliability that the world's leading telecommunications companies demand toserve mission-critical enterprise and residential broadband customers.BroadSoft provides VoIP applications to eight of the top 10 and 14 of the top25 largest carriers worldwide, as measured by recent annual revenue, includingKorea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-Systems,and Verizon. For additional information, go to www.BroadSoft.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. Allother names are trademarks of their respective owners.

SOURCE BroadSoft, Inc.