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"Our Planet" National Television Series to Feature Power Air in "Clean Energy Solutions for the XXI Century"
LIVERMORE, CA -- (Marketwire) -- 09/30/08 -- Power Air Corporation (OTCBB: PWAC), theclean energy zinc power company, today announced that it will be featuredin "Clean Energy Solutions for the XXI Century," which will be included inan "Environmental Impact" series produced for the nationally televisedcable show Our Planet.
"The Our Planet segment featuring Power Air will be filmed at Power Air'scorporate headquarters in Livermore in November," stated Donald Ceci,President & CEO of Power Air. "Guest speakers will include officials fromthe International Zinc Association, Lawrence Livermore National Laboratory,market research firm Frost and Sullivan and Horsehead Corporation, thelargest producer of high quality zinc oxide and Prime Western zinc metal inNorth America and the largest zinc recycler in the world. Power Air's ZincAir Fuel Cell technology, prototypes and products will also be prominentlyshowcased." Lawrence Livermore National Laboratory has licensed its ZincAir Fuel Cell technology to Power Air.
Our Planet will air the feature nationally on the Fox Business Network, and19 times regionally on CNN Headline News and Regional News Networks in upto 15 markets. In addition, Our Planet will uplink the segment to PathfireDigital Media(TM), enabling 700 newsrooms and 1,300 broadcast facilities toutilize it as a video news release. Once aired, Power Air will post a linkto a replay of the show on its web site found at www.poweraircorp.com, aswell as incorporate video clips of the segment in investor and salespresentations and marketing materials.
"It is time for the world to 'Think Zinc!' Zinc is an ample, stable,sustainable, non-polluting fuel that has the very real potential ofreplacing fossil fuels and lithium to power, among other things, mobileelectronic devices, indoor generators and the world's emerging hybridelectric automotive fleet," adds Ceci. "Power Air is very excited to havethe opportunity to join several industry experts to share the 'Think Zinc'story with Our Planet's national viewing audience."
Zinc is the 27th most common element in the Earth's crust. Moreimportantly, zinc is fully recyclable and can be recycled indefinitely --without loss of its physical or chemical properties. Zinc has excellentpower density and is one of the most stable elements in aqueous electrolytesolutions. Zinc energy storage systems can power many electronicappliances 100% free of emissions. With many thousands of patents andliterally millions of products to its credit, zinc has played a supportingrole in many of the major inventions of the 20th and 21st centuries. Fromtransistors to lasers, satellites to circuit boards, photocopiers to fuelcells, zinc is truly among the most versatile and essential materials knownto mankind.
About Frost and Sullivan
Frost & Sullivan, the Growth Partnership Company, partners with clients toaccelerate their growth. The Company's TEAM Research, Growth Consultingand Growth Team Membership(TM) empower clients to create a growth-focusedculture that generates, evaluates and implements effective growthstrategies. Frost & Sullivan employs over 45 years of experience inpartnering with Global 1000 companies, emerging businesses and theinvestment community from more than 30 offices on six continents. For moreinformation on Frost & Sullivan's Growth Partnership Services, please visitwww.frost.com.
About Horsehead Corporation
Horsehead Corporation is a wholly owned subsidiary of Horsehead HoldingCorp., a leading U.S. producer of specialty zinc and zinc-based productsand the largest recycler of zinc-bearing materials in North America.Headquartered in Pittsburgh, Pennsylvania, Horsehead employs over 1,000people and operates six facilities throughout the U.S. For moreinformation, please visit www.horsehead.net.
About International Zinc Association (IZA)
The International Zinc Association (IZA) was founded in 1990 and is anon-profit organization based in Brussels, Belgium. IZA has regionaloffices in China, Europe, Latin America, North America, Middle East andSouthern Africa. IZA is the only global industry association dedicatedexclusively to the interests of zinc and its users. Operatinginternationally and locally through its regional affiliates, IZA helpssustain the long-term global demand for zinc and its markets by promotingsuch key end uses as corrosion protection for steel and the essentiality ofzinc in human health and crop nutrition. IZA's main programs areSustainability & Environment, Technology & Market Development andCommunications. IZA staff, a team of internationally recognized experts,is dedicated to assisting the Industry with its many challenges andopportunities. For more information, please visit www.iza.com.
About Lawrence Livermore National Laboratory
Lawrence Livermore National Laboratory (LLNL) is a premier applied sciencelaboratory that is part of the National Nuclear Security Administration(NNSA) within the Department of Energy (DOE). LLNL is managed by LawrenceLivermore National Security, LLC. Lawrence Livermore has an annual budgetof about $1.6 billion and a staff of over 6,800 employees. It is home toover 3,000 scientists, engineers and technicians together withprofessionals in many other disciplines who keep the Laboratory running ina safe, secure and efficient manner. For more information, please visitwww.llnl.gov.
About Our Planet
Our Planet is a television series that celebrates successful sustainablesolutions, made by individuals, organizations, businesses andmunicipalities all around the world. Informing viewers on a variety oftopics related to preserving precious resources like water, air, fuel andenergy, the goal of the show's producers is to broaden the perspectives ofviewers from every walk of life, encouraging them to take steps towardsachieving a brighter future, and a healthier and cleaner environment forall of us. The show identifies and promotes products and services thatconserve resources and habitats, minimize ozone depletion and globalwarming and promote less waste and toxic pollution. To find out more aboutthe series, visit www.ourplanetstories.com.
About Power Air Corporation
Headquartered in Livermore, California with offices and research facilitiesin Vancouver, B.C., Power Air is a forward-thinking clean energy companyengaged in commercializing proprietary, high performance Zinc Air Fuel Cell(ZAFC)-based products for the mobile electronics, portable and stationarypower generation, light mobility and transportation markets. Power Airholds the exclusive worldwide license for the development andcommercialization of products utilizing ZAFC technology pioneered throughan extensive joint collaboration effort with Lawrence Livermore NationalLaboratory and the United States Department of Energy. For moreinformation, please visit www.poweraircorp.com.
This press release includes statements that may constitute"forward-looking" statements, usually containing the words "believe,""estimate," "project," "expect" or similar expressions. These statementsare made pursuant to the safe harbor provisions of the Private SecuritiesLitigation Reform Act of 1995. Forward-looking statements inherentlyinvolve risks and uncertainties that could cause actual results to differmaterially from the forward-looking statements. Factors that would causeor contribute to such differences include, but are not limited to,acceptance of the Company's current and future products and services in themarketplace, the ability of the Company to develop effective new productsand receive regulatory approvals of such products, competitive factors,dependence upon third-party vendors, and other risks detailed in theCompany's periodic report filings with the Securities and ExchangeCommission. By making these forward-looking statements, the Companyundertakes no obligation to update these statements for revisions orchanges after the date of this release.
FOR ADDITIONAL INFORMATION, PLEASE CONTACT:ELITE FINANCIAL COMMUNICATIONS GROUP, LLCDodi HandyPresident & CEOFor Media Inquiries, please contactJohn Morrison or Tiffany KorkisDirectors of Elite Media Group407-585-1080PWAC@efcg.net
Our Planet will air the feature nationally on the Fox Business Network, and19 times regionally on CNN Headline News and Regional News Networks in upto 15 markets. In addition, Our Planet will uplink the segment to PathfireDigital Media(TM), enabling 700 newsrooms and 1,300 broadcast facilities toutilize it as a video news release. Once aired, Power Air will post a linkto a replay of the show on its web site found at www.poweraircorp.com, aswell as incorporate video clips of the segment in investor and salespresentations and marketing materials.
"It is time for the world to 'Think Zinc!' Zinc is an ample, stable,sustainable, non-polluting fuel that has the very real potential ofreplacing fossil fuels and lithium to power, among other things, mobileelectronic devices, indoor generators and the world's emerging hybridelectric automotive fleet," adds Ceci. "Power Air is very excited to havethe opportunity to join several industry experts to share the 'Think Zinc'story with Our Planet's national viewing audience."
Zinc is the 27th most common element in the Earth's crust. Moreimportantly, zinc is fully recyclable and can be recycled indefinitely --without loss of its physical or chemical properties. Zinc has excellentpower density and is one of the most stable elements in aqueous electrolytesolutions. Zinc energy storage systems can power many electronicappliances 100% free of emissions. With many thousands of patents andliterally millions of products to its credit, zinc has played a supportingrole in many of the major inventions of the 20th and 21st centuries. Fromtransistors to lasers, satellites to circuit boards, photocopiers to fuelcells, zinc is truly among the most versatile and essential materials knownto mankind.
About Frost and Sullivan
Frost & Sullivan, the Growth Partnership Company, partners with clients toaccelerate their growth. The Company's TEAM Research, Growth Consultingand Growth Team Membership(TM) empower clients to create a growth-focusedculture that generates, evaluates and implements effective growthstrategies. Frost & Sullivan employs over 45 years of experience inpartnering with Global 1000 companies, emerging businesses and theinvestment community from more than 30 offices on six continents. For moreinformation on Frost & Sullivan's Growth Partnership Services, please visitwww.frost.com.
About Horsehead Corporation
Horsehead Corporation is a wholly owned subsidiary of Horsehead HoldingCorp., a leading U.S. producer of specialty zinc and zinc-based productsand the largest recycler of zinc-bearing materials in North America.Headquartered in Pittsburgh, Pennsylvania, Horsehead employs over 1,000people and operates six facilities throughout the U.S. For moreinformation, please visit www.horsehead.net.
About International Zinc Association (IZA)
The International Zinc Association (IZA) was founded in 1990 and is anon-profit organization based in Brussels, Belgium. IZA has regionaloffices in China, Europe, Latin America, North America, Middle East andSouthern Africa. IZA is the only global industry association dedicatedexclusively to the interests of zinc and its users. Operatinginternationally and locally through its regional affiliates, IZA helpssustain the long-term global demand for zinc and its markets by promotingsuch key end uses as corrosion protection for steel and the essentiality ofzinc in human health and crop nutrition. IZA's main programs areSustainability & Environment, Technology & Market Development andCommunications. IZA staff, a team of internationally recognized experts,is dedicated to assisting the Industry with its many challenges andopportunities. For more information, please visit www.iza.com.
About Lawrence Livermore National Laboratory
Lawrence Livermore National Laboratory (LLNL) is a premier applied sciencelaboratory that is part of the National Nuclear Security Administration(NNSA) within the Department of Energy (DOE). LLNL is managed by LawrenceLivermore National Security, LLC. Lawrence Livermore has an annual budgetof about $1.6 billion and a staff of over 6,800 employees. It is home toover 3,000 scientists, engineers and technicians together withprofessionals in many other disciplines who keep the Laboratory running ina safe, secure and efficient manner. For more information, please visitwww.llnl.gov.
About Our Planet
Our Planet is a television series that celebrates successful sustainablesolutions, made by individuals, organizations, businesses andmunicipalities all around the world. Informing viewers on a variety oftopics related to preserving precious resources like water, air, fuel andenergy, the goal of the show's producers is to broaden the perspectives ofviewers from every walk of life, encouraging them to take steps towardsachieving a brighter future, and a healthier and cleaner environment forall of us. The show identifies and promotes products and services thatconserve resources and habitats, minimize ozone depletion and globalwarming and promote less waste and toxic pollution. To find out more aboutthe series, visit www.ourplanetstories.com.
About Power Air Corporation
Headquartered in Livermore, California with offices and research facilitiesin Vancouver, B.C., Power Air is a forward-thinking clean energy companyengaged in commercializing proprietary, high performance Zinc Air Fuel Cell(ZAFC)-based products for the mobile electronics, portable and stationarypower generation, light mobility and transportation markets. Power Airholds the exclusive worldwide license for the development andcommercialization of products utilizing ZAFC technology pioneered throughan extensive joint collaboration effort with Lawrence Livermore NationalLaboratory and the United States Department of Energy. For moreinformation, please visit www.poweraircorp.com.
This press release includes statements that may constitute"forward-looking" statements, usually containing the words "believe,""estimate," "project," "expect" or similar expressions. These statementsare made pursuant to the safe harbor provisions of the Private SecuritiesLitigation Reform Act of 1995. Forward-looking statements inherentlyinvolve risks and uncertainties that could cause actual results to differmaterially from the forward-looking statements. Factors that would causeor contribute to such differences include, but are not limited to,acceptance of the Company's current and future products and services in themarketplace, the ability of the Company to develop effective new productsand receive regulatory approvals of such products, competitive factors,dependence upon third-party vendors, and other risks detailed in theCompany's periodic report filings with the Securities and ExchangeCommission. By making these forward-looking statements, the Companyundertakes no obligation to update these statements for revisions orchanges after the date of this release.
FOR ADDITIONAL INFORMATION, PLEASE CONTACT:ELITE FINANCIAL COMMUNICATIONS GROUP, LLCDodi HandyPresident & CEOFor Media Inquiries, please contactJohn Morrison or Tiffany KorkisDirectors of Elite Media Group407-585-1080PWAC@efcg.net
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