Press Release

Pace International Becomes National Content and Hardware Partner of DISH Network(R)

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Posted 06 October 2008 @ 05:01 pm ET

ENGLEWOOD, Colo., Oct. 6 /PRNewswire-FirstCall/ -- DISH NetworkCorporation (Nasdaq: DISH), the digital television leader, announced todaythat it has signed national content and hardware distribution agreements withPace International and newly-formed Pace CSO, Inc. Pace will offer DISHNetwork content, set-top boxes and hardware, system design, marketing,technical support, customer support and billing to triple-play communitiesthroughout the United States.

Pace International, a leading national distributor in the direct broadcastsatellite commercial and multi-family business has expanded its operations toencompass this partnership with DISH Network. Pace will offer the full lineupof both DISH Network content and hardware to operators targeting triple-playcommunities. This comprehensive approach will allow Pace to "capture thecommunity" as a single turnkey solution, including billing for properties andoperators offering triple play.

"DISH Network and Pace are perfect complements to each other. Together,we've created the DBS industry's first scalable multi-family business model.This offering is a cost-effective way to help providers grow their subscriberbase," said Vern Swedin, President of Pace. "With its MPEG-4 optical networkand 1080p technology, DISH Network has shown clear vision about offering videocontent and services that customers want. We are positioned perfectly toprovide those industry-leading services to multi-family communities."

"Pace will continue to support its existing customers and properties withhardware and turnkey solutions," added Swedin. "We are committed to our loyalcustomers, who can expect the same high quality products and service they'veenjoyed since 1972."

"DISH Network is excited about its partnership with Pace International andthe opportunity to expand our business," said Tom Stingley, executive vicepresident of Sales & Distribution for DISH Network. "Partnering with Pace willgive us valuable resources and infrastructure to provide more and moreconsumers in multi-family living environments with the best entertainmentexperience in the country."

Pace has delivered hardware and content solutions through its operatorbase to hundreds of thousands of units in commercial, SMATV, and MDU marketsas a leading satellite distributor. Pace now extends its expertise to deliverDISH Network products, including the newly introduced TurboHD.

About DISH Network Corporation

DISH Network Corporation (Nasdaq: DISH), the nation's third largest pay-TVprovider and the leader in digital television, provides approximately 13.79million satellite TV customers as of June 30, 2008 with industry-leadingcustomer satisfaction which has surpassed major cable TV providers for eightconsecutive years. DISH Network also provides customers with award-winning HDand DVR technology including the ViP722(TM) HD DVR, which received theEditors' Choice awards from both CNET and PC Magazine. In addition,subscribers enjoy access to hundreds of video and audio channels, the mostInternational channels in the U.S., industry-leading Interactive TVapplications, Latino programming, and the best sports and movies in HD. DISHNetwork offers a variety of package and price options including the lowestall-digital price in America, the DishDVR Advantage Package, high-speedInternet service, and a free upgrade to the best HD DVR in the industry. DISHNetwork is included in the Nasdaq-100 Index (NDX) and is a Fortune 300company. Visit http://www.dishnetwork.com/aboutus or call 1-800-333-DISH(3474) for more information.

About Pace International

Pace International is an industry-leading North American distributor,manufacturer, and value-added reseller of satellite, cable TV, home theater,audio, and telecommunications products. In addition, Pace supplies a widerange of installation tools and supplies from leading manufacturers, includingDeWalt, Milwaukee, Bosch, Panasonic, and others through its Master VendorProcurement MVP(TM) program. Pace offers personalized customer support,installation training, and customized system design services. Visithttp://www.paceintl.com or call 1-800-444-PACE (7223) for more information.

SOURCE DISH Network Corporation


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