Children between the ages of six and 15 are invited to participate viaonline and in-person casting calls. The online search will take place atwww.PowerASmile.com now through Nov. 3, 2008, at 8 a.m. EST. To enter,parents can upload a photo of their child exhibiting that moment of excitementupon opening or powering up a gift for the first time. Winning entries willbe judged for creativity and originality based on a short story submissionabout the best gift their child ever received and why it made them smile.

"Countless toys come to life each holiday with the help of a smallDuracell battery. We believe that all children should experience the elationof seeing a new toy power up for the first time," said Bob Jacobs, marketingdirector at Duracell. "This year, Duracell wants to power even more smilesaround the country, especially in those places where smiles are needed most,such as children's hospitals. That's why we are again looking for happy andenthusiastic children to help bring that same feeling to others this holidayseason."

The winners will receive a trip to New York City to meet Gyllenhaal inearly December, a $500 shopping spree, Duracell batteries to power all oftheir holiday toys and the chance to power smiles for less fortunate childrenthis holiday season. As a Holiday Ambassador, they will return to their localcommunity with donated toys and Duracell batteries to deliver to localchildren's hospitals just in time for the holidays.

"There is nothing more important to me than helping to keep childreneverywhere healthy, safe and happy," said Gyllenhaal. "I am thrilled to joinDuracell and the young ambassadors to do even the littlest bit to make thatpossible and spread some joy this holiday season."

The judging panel will include representatives from Duracell as well asfrom local and national children's hospitals. Duracell will choose fiveambassadors in all -- two winners will be selected through in-person castingcalls in Dallas and Philadelphia -- and three winners will be selected througha national online casting call now through Nov. 3, 2008, at 8 a.m. EST.Winners will be selected on or about Nov. 13, 2008.

Rules and Regulations

The Duracell Power A Smile national online contest is open only toresidents of the United States or the District of Columbia 18 years of age orolder at time of entry and who are a parent/legal guardian of a child six-15years of age as of time of entry. The child must appear in the photo and mustalso be a resident of the 50 United States or the District of Columbia.Employees of Procter & Gamble, its affiliates, subsidiaries, advertising,public relations and promotion agencies and their immediate family membersand/or those living in the same household of each are not eligible. Allfederal, state and local laws and regulations apply. Void where prohibited bylaw. Official rules and regulations can be found on the program Web site atwww.PowerASmile.com .

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell has beenpowering people around the world for more than 40 years. Our products serve asthe heart of devices that keep people connected, protect their families,entertain them and simplify their increasingly mobile lifestyles. As theworld's leading manufacturer of high-performance alkaline batteries, Duracellalso innovates in disposable, renewable and peripheral technologies andmarkets general purpose flashlights along with the advanced Daylite(R) LEDflashlights. Visit www.duracell.com for more information.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around theworld. The company has one of the strongest portfolios of trusted, quality,leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),and Braun(R). The P&G community consists of 138,000 employees working in over80 countries worldwide. Please visit www.pg.com for the latest news andin-depth information about P&G and its brands.

SOURCE The Procter & Gamble Company