Using Yahoo's recently launched Blueprint(TM) development platform,MailChimp's mobile application works on a wide variety of phones, includingiPhone, RIM Blackberry®, Nokia, Palm Treo and Windows Mobile devices. iPhone andWindows Mobile users can simply go to m.mailchimp.com on their phones andsign in to be automatically redirected to the appropriate version. Users ofother mobile devices can download the application from the Yahoo widgetgallery (search "mailchimp"). After logging into the application, the mainmenu links to the dashboard, reporting and subscribe functions.

"We like to think of it as 'MailChimp Lite,'" said Ben Chestnut, CEO ofMailChimp. "It's a way for our users to easily check in on their campaignsfrom wherever they are, to be aware of any issues and to track performance.The foundation of every product and service we develop is to make the emailmarketing experience easier for the user, and these mobile applications areyet another way to facilitate the process."

Ecommerce company FoxyCart has beenusing MailChimp to facilitate a dialogue with their customers, to keep themup to date on new releases and other service information. "Everyone is somobile these days; I might deploy or schedule an email campaign and thenhave to travel for a week, but that doesn't mean I don't want to stay ontop of how that campaign is running," said Brett Florio, co-founder ofFoxyCart. "This mobile application makes me feel secure that no matterwhere I am, I can be aware of any potential problems and resolve themimmediately, and when they're doing well, I want to know that too! Iappreciate not having to be chained to my computer to monitor my emailinvestment."

About MailChimp:

MailChimp is a leading self-service email provider that is improving theuser experience by providing seamless, yet powerful email marketingfeatures that are easy and affordable enough for a small business to getstarted, but powerful enough for a large company looking for an enterpriselevel solution. With headquarters in Atlanta, MailChimp has been deliveringeffective campaigns for such companies as American Airlines, Cloudmark,Harvard, and Mozilla Firefox. MailChimp has over 15,000 customers, managesover 65,000 opt-in lists containing over 75 million subscribers, anddelivers millions of emails daily. Find out what MailChimp can do for youat http://www.mailchimp.com/compare/.

Media Contact:Morgan McDowellblast! PR on behalf of MailChimpEmail Contact919-833-9975 x.12