Press Release

"Virtually" Virtual Worlds -- IBM to the Rescue

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Posted 07 October 2008 @ 02:00 pm ET

LONDON -- (Marketwire) -- 10/07/08 -- What do you do when the Virtual Worlds Forum Show isdisplaced physically -- have a "virtual" Virtual Forum. That's exactlywhat happened in London yesterday.

After a shooting at the nightclub that was to host the Virtual WorldsForum, the facility became a crime scene and the event was homeless. IBM(NYSE: IBM) stepped up and offered its Virtual Business Center in SecondLife as a refuge for displaced avatars -- and the Forum planners accepted.

Kevin Aires, a global web strategist at IBM, quickly set up some space,including some trade stands, and avatars began filing in for virtualcoffee. IBM broadcast the event live on-line, including Aires' "Boris inWonderland" chat show, for those that didn't wish to enter Second Life.Visitors were also able to tour the new Virtual Green Data Center exhibition.

You can read more about this on the Virtual Worlds forum blog:http://virtualeconomicforum.com/content-library/blogging/about/vwf_08_in_second_life_thanks_to_ibm/ or view a quicktrailer video at http://www.mogulus.com/borisinwonderland -- click"on-demand" and select "vwf" (virtual world's forum).

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Contact information:Jim KellerIBM Media Relationsjkeller@us.ibm.com914-765-5580For more information about the IBM Green Data Center:www.ibm.com/press/greendatacenter


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