Unlike starches, Z Trim requires no pre-cooking or other processes toprepare it for inclusion in formulations. It can completely replace starchesin many recipes, and in other applications can complement starch in a blendthat delivers a superior combination of attributes. Z Trim blends readilywithout lumping, a usual dispersion problem, and Z Trim lends exceptionalwater absorbing and bulking characteristics.

"As opposed to modified starches, Z Trim is compatible with most high acidand heat process conditions. It offers freeze - thaw stability duringdistribution, storage and consumer use," said Lynda Carroll, Director ofProduct Development for Z Trim Holdings Inc. "Z Trim is a timely alternativeto both cold swelling and cooked starches. Z Trim's use level of 1.75% makesit a cost effective alternative to using 4-5% of modified food starch,"Carroll added.

"Our Research and Development team continues to deliver exciting advancesto the food industry," said Dr. Triveni Shukla, Executive VP of Technology."Not only have we improved upon the functionality of starches, we have done soin a manner that provides significant value to our customers. Our productdevelopment professionals continue to deliver to the food industrytechnological solutions that improve both the quality of food products and thebottom line."

ABOUT Z TRIM(R)

Z Trim, http://www.ztrim.com, is a natural, functional food ingredient andemulsifier and is made from the hulls of either corn or oat. Z Trim is aversatile product that can serve as a fat replacement, thickening agent oremulsifier with texturization, binding, shaping, suspension, water control andpH balance attributes. Z Trim represents a natural and frequently costcompetitive alternative or complement to many of the oils, gums and starchesit can replace. Because Z Trim is non-caloric dietary fiber, replacement ofadded fats with Z Trim can achieve up to 80% calorie reduction in many foodswithout negatively affecting taste or texture, and can substantially reduceharmful trans and saturated fats found in many foods. Z Trim has wideapplication in dairy products, dressings, dips, sauces, baked goods, processedmeats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream,milk shakes and many other foods.

Contact: Phil Versten Voice: 847-549-6002 Email: phil.versten at ztrim.com Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward.looking statements"within the meaning of Section 27A of the Securities Act of 1933 and Section21E of the Securities Exchange Act of 1934. These statements involve a numberof risks, uncertainties and other factors that could cause actual results,performance or achievements of Z Trim Holdings to be materially different fromany future results, performance or achievements expressed or implied by theseforward.looking statements. Other factors, which could materially affect suchforward.looking statements, can be found in our filings with the Securitiesand Exchange Commission at http://www.sec.gov, including risk factors relatingto our history of operating losses, that our auditors have expressedsubstantial doubt regarding our ability to continue as a going concern, lackthus far of significant market acceptance of our products, the fact that wemay dilute existing shareholders through additional stock issuances, and ourreliance on our intellectual property. Investors, potential investors andother readers are urged to consider these factors carefully in evaluating theforward.looking statements and are cautioned not to place undue reliance onsuch forward.looking statements. The forward.looking statements made hereinare only made as of the date of this press release and we undertake noobligation to publicly update such forward.looking statements to reflectsubsequent events or circumstances.

SOURCE Z Trim Holdings, Inc.