Poptent offers an unprecedented array of tools for video project managementand collaboration. In addition, Poptent enables independent and freelancevideographers to showcase their work both to their peers in the videocommunity and to brand advertisers. They can develop working relationshipswith brands that need quality, affordable media solutions and earn moneyfor their creative work.

Poptent will host rotating brand assignments and also its own ongoing Reelof the Month assignment. With Reel of the Month, creators will have aunique opportunity to gain recognition and visibility. A judging panelcomprised of ad executives and Hollywood luminaries will select one creatorto highlight each month based on their demo reels. The recipient of thishonor will also earn $500 from Poptent.

The judging panel for Reel of the Month includes thought leaders such asLance Weiler, founder of the Workbook Project, the leading resource forcontent creators on the Web. Mr. Weiler was recently named one ofBusinessWeek Magazine's "18 People Who Changed Hollywood." Another judge isDreamworks Senior Animator David Schoneveld who has worked on such films as"Pirates of the Caribbean" and "Kung Fu Panda."

"Poptent allows our creative team to host our portfolio in a place thatwill be showcased to national brands that would otherwise be unaware of ourexistence," said Chris Thornberry of the Indianapolis-based independentstudio, GreenSkyMedia. "Uploading our demo reel and some recent productionsto our group's page on Poptent really gives us a chance to show theprofessional world that smaller ad agencies and creative teams can producehigh quality, creative videos from anywhere in the U.S."

How Poptent Works:

Poptent incorporates many Web 2.0-inspired tools in creating the best"crowdsourcing" application for brands and creators. A "following" systemallows creators to keep track of brands they like and, vice versa, allowsbrands to follow and access the portfolios of creators whose work theyadmire. In addition, creators have the ability to find and follow othermembers of Poptent who may have similar or complementary skills. Usingtools such as threaded discussions, private video sharing and mediaversioning, filmmakers can easily collaborate. Assigning credits to othercreators in their joint projects gives collaboration even more value.

Cutting edge software technology plays a big role in Poptent. For example,the site features one of the best video players online today and uses thehighest-quality video compression codecs to make viewing and uploadingvideos simple. Since there is no limit on large-file uploads, Poptentcreators do not have to make compromises or adjustments to their workbecause of size limitations. RSS feeds, activity monitoring and statusupdates allow Poptent members to stay connected with everyone they arefollowing. Poptent can also easily be integrated with other popular socialnetworking sites, like Twitter and YouTube.

"Poptent is the only one-stop shop for everything a videographer needs tomanage projects from start to finish," said Mark Schoneveld, communitymanager of Poptent. "Whether members are trying to break into professionalcommercial work or simply meet people who share their passion, Poptent hasthe tools to showcase video creative talent like never before."

To join Poptent sign up for a free membership at www.poptent.net. Memberscan upload their work, build their profiles and begin working on specialassignments from Anheuser-Busch around a designated drivers campaign andfrom Brand Affinity Technologies for three top professional athletes(including star quarterback Carson Palmer, baseball great Brooks Robinson,and basketball star Robert Horry).

About Poptent:

Poptent is a wholly-owned subsidiary of XLNTads, LLC. Based outside ofPhiladelphia, PA, XLNTads is run by a seasoned team of high profilemarketing executives. The company was created in early 2007 to enable brandmarketers to "crowdsource" high quality video from a huge and growingtalent base of creative video makers. In 2008, XLNTads launched Poptent.netto strengthen and nurture the growing independent videographer community,and to enable brands to access this talent more easily and costeffectively. Please visit www.poptent.net for more information.

Media Contact:Carla Vicensblast! PR for XLNTads(919) 833-9975×10Email Contact