All a merchant needs to do is to purchase a magnetic stripe reader(approximately US $75) that plugs into his computer's USB port and downloadI.C.E.'s VT software application program. Inexpensive magnetic stripecards custom designed by I.C.E. highlight a merchant's unique branding andlogo. With VT, the merchant can immediately launch his own Gift andLoyalty program without purchasing a sophisticated POS system whose costscan run into thousands of dollars.

This alternative eliminates the need for the merchant to have a smart cardcompatible credit card terminal or allows the merchant to run our Gift andLoyalty application in tandem with his credit card or POShardware. Nevertheless, VT is versatile and will work equally well witheither a smart chip or magnetic stripe card, and provide the merchantaccess to I.C.E.'s robust CRM (customer relationship and management)software and database through I.C.E.'s Merchant Data Center website.

Here is how it works: the merchant simply logs on to the Merchant DataCenter website and can instantaneously see how many dollars of prepaid giftcards have been issued, redeemed, reloaded, etc., or how his Gift andLoyalty program is progressing, points issued, rebates redeemed, etc. Inaddition, the merchant can access critical customer data such as name,address, birthdates, frequency of visits, etc. to assist in formulatingintelligent marketing campaigns with pinpoint accuracy.

The VT platform allows the small (one location store) to large (600location franchise) to offer state-of-the-art Gift and Loyalty cardprograms previously available only to large nationwide merchants. I.C.E.'scurrent merchant portfolio in the United States is extremely diverse,ranging from single location restaurants to 100+ location franchises. Thebusiness mix is equally diversified among apparel, food, sports equipment,spas, automotive repair, furniture and other industries.

For I.C.E. the VT platform generates a number of revenue streams. Theprimary revenue is generated from a fixed monthly fee paid by the merchantfor unlimited Gift and Loyalty transactions per location. Additionalrevenue streams come from actual card sales and card design.

I.C.E. is also implementing custom marketing campaigns that the merchantcan access through the Merchant Data Center that I.C.E. will conduct -- fora fee -- on behalf of the merchant. These predefined promotions allow themerchant to focus on its core business while quickly and effortlesslyoutsourcing targeted advertising from information available in the I.C.E.CRM database. An example would be a post card mailed to every person inthe merchant's Gift and Loyalty database that has a birthday within thenext 90 days inviting the customer to come in for a free desert or 10% offin honor of their birthday.

"The VT platform -- which we believe is a truly unique Gift and Loyaltyprogram -- is the first 'terminal-free' approach to the market," saidWilliam Lopshire, CEO, I.C.E. "This offering distinguishes I.C.E. in themarket place and allows us to continually enhance the platform throughadditional plug-ins without the need for the merchant to upgrade itsexisting hardware."

About I.C.E.

www.cardnetone.com

I.C.E. is a provider of diversified products and services to the electronictransaction processing industry. I.C.E. establishes merchant accounts forbusinesses that enable them to accept credit cards, debit cards and otherforms of electronic payments; supplies point-of-sale systems; facilitatesprocessing; and markets a proprietary "Smart Card"-based system thatenables merchants to offer store-branded Gift and Loyalty cards.

Forward-Looking Statements

This press release may contain forward-looking statements that are subjectto risks and uncertainties. Important factors which could cause actualresults to differ materially from those in the forward-looking statements,include but are not limited to: the company's short operating history whichmakes it difficult to predict its future results of operations; thecompany's initial history of operating losses with possible future losseswhich could impede its ability to address the risks and difficultiesencountered by companies in new and rapidly evolving markets; the company'sfuture operating results could fluctuate which may cause volatility or adecline in the price of the company's stock; the possibility that thecompany may not be able to price its services above the overall costcausing its financial results to suffer; and other factors detailed in thispress release and in future company filings with the Securities andExchange Commission, at such time as the company is required to report itsresults of operations under the Securities Exchange Act of 1934, asamended.

Contact:Contact:Kinzie VisserI.C.E.866-423-2491 ext. 571email: kvisser@icepmt.comInvestor Relations Contact:PAN Consultants, Ltd.Philippe Niemetztoll-free: 800/477-7570212/344-6464email: p.niemetz@panconsultants.com