Press Release

PassAlong Networks Selects Akamai as Key Technology Partner

Akamai Technologies Will Deliver Dynamic, Rich Media to Desktops Worldwide
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Posted 08 October 2008 @ 09:42 am ET

FRANKLIN, TN -- (Marketwire) -- 10/08/08 -- Media distributiondeveloper PassAlong Networks(TM) today announced the selection ofAkamai Technologies, Inc., (NASDAQ: AKAM) as the company's technologypartner. PassAlong and Akamai will work together to deliver rich mediacontent worldwide on several major initiatives, including (RED)WIRE(TM),the upcoming (RED)music discovery experience.

"We are pleased to be working with Akamai to develop our exciting richmedia projects," said Dave Jaworski, CEO of PassAlong Networks. "Akamaiwill enable us to reach the level of scale and performance that ourprojects require."

PassAlong Networks will launch the (RED)WIRE(TM) service, the first ofseveral major initiatives, later this fall. Other upcoming initiatives willfeature PassAlong's award-winning OnTour® widgets, based on Adobe®Flex® and AIR(TM) technologies, and Rostr(TM), a showcase widget. Theseinitiatives are expected to be delivered to tens of millions of desktopsworldwide. Leveraging Akamai's Media Delivery and Stream OS® solutions,PassAlong Networks can efficiently manage and deliver dynamic, rich mediacontent in the Adobe Flash®/Flex format via the AIR platform to desktopsworldwide.

About Akamai

Akamai provides market-leading managed services for powering rich media,dynamic transactions and enterprise applications online. Having pioneeredthe content delivery market one decade ago, Akamai's services have beenadopted by the world's most recognized brands across diverse industries.The alternative to centralized Web infrastructure, Akamai's global networkof tens of thousands of distributed servers provides the scale,reliability, insight and performance for businesses to succeed online.Akamai has transformed the Internet into a more viable place to inform,entertain, interact and collaborate. To experience The Akamai Difference,visit www.akamai.com.

About PassAlong Networks

PassAlong Networks, a (RED)WIRE(TM) partner, works to empower artists andfans by enhancing the Connected Consumer(TM) ecosystem. PassAlong's suiteof services includes StoreBlocks(TM), OnTour®, freedomMP3(TM), Rostr(TM)and subsidiary Speakerheart(TM), with current initiatives ranging fromadvertising premium incentive programs, ad-supported revenue models,variable-pricing programs, in-car music downloads, mobile devices, mediaplace-shifting and device-shifting, digital video libraries and socialnetworks. Founded in 2002, PassAlong Networks is privately held and basedin Franklin, Tenn. For more information, visithttp://www.passalongnetworks.com.

OnTour, StoreBlocks, Rostr, freedomMP3, PassAlong, Connected Consumer,Passing-and-Points and Speakerheart are trademarks of PassAlong Networks.

All other brands are trademarks of their respective owners.

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PR Contact:Lindsay Marlow615.425.5864


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