Bonnier Amigo Music Group, the largest independent Scandinavian musicgroup, serves all of Scandinavia with music distribution, local A&R, salesand marketing services. Fromsingles-driven pop to the most respected Scandinavian jazz and folk musicof this era, Bonnier Amigo has built a large network of quality music, fromthroughout the region. IODA Nordic marks Bonnier Amigo's strong commitmentto digital marketing and retail as a core component of its businessstrategy.

"We are thrilled to partner with IODA to stimulate a new era of opportunityand growth for the independent music community in the Nordic region. We seegreat potential for IODA's international catalog of artists and labels andlook forward to increasing their exposure through active marketingcampaigns and retail placement," said Fredrik Ekander, CEO of BonnierAmigo. "IODA's technology platform is the best in the industry -- and welook forward to providing our labels with an effective way to grow theirdigital sales globally."

Through IODA Nordic, Bonnier Amigo's artists and labels will have access tocomprehensive digital distribution and targeted, automated marketingservices in Sweden, Denmark, Norway, Finland, and in the rest of the world.IODA's worldwide network, which spans every major music market, willprovide Bonnier Amigo labels with the ability to more actively build theirinternational fan bases.

Similar to IODA's strategy in France, Japan, Mexico and Spain, its choiceto partner with Bonnier Amigo is rooted in the company's strong independentmusic catalog, proven success in physical distribution and its focus onusing technology to grow the independent music industry.

"Bonnier Amigo shares our commitment to using digital technology to levelthe playing field for the independent music community," said Kevin Arnold,founder and CEO of IODA. "Ourglobal technology platform and Bonnier Amigo's music representation andlocal market knowledge will make IODA Nordic a potent asset for both labelsand retailers in northern Europe. There is a wealth of quality music comingout of this part of the world and we look forward to making more of itavailable to fans everywhere."

IODA and Bonnier Amigo are both present at the Popkomm Music Fair 2008,taking place October 8-10, 2008 in Berlin. Kevin Arnold will speak at theconference's session entitled "Everything's Going Up Except Downloads" onOctober 9 at 2 pm Central European Daylight Time (CEDT).

Bonnier Amigo Music

Bonnier Amigo Music Distribution AB represents international as well asdomestic labels in all genres. The company is a division of Bonnier AB,which is a family-owned media group based in Sweden. Operations areconducted in more than 20 countries with particular focus on northernEurope. Bonnier AB -- with its origin in the publishing house AlbertBonniers (founded in 1837) -- comprises approximately 200 companies andunits. The company's web site is www.bonnieramigo.com.

About IODA

IODA, the Independent Online Distribution Alliance, is the industry-leadingdigital distribution company for the global independent music community.IODA provides comprehensive services to record labels, physicaldistributors, and artists, including license negotiations; media encodingand metadata management; and royalty payment administration and reporting.The company also offers promotional support through a dedicated marketingdivision and through the IODA Promonet (www.iodapromonet.com), apromotional distribution network that provides qualified podcasts, blogs,and other promotional sites with access to pre-cleared, legal music andother promotional assets from IODA's labels. Founded in 2003, IODArepresents a rapidly expanding roster of over a million tracks fromthousands of independent labels around the globe. The company's website iswww.iodalliance.com.

Contact Info:Jessica Hoffmantel: 925-296-6161email: Email Contact