Marketers who need to optimize message content and improve overall responserates will leave the discussion with new insights into the ways emailclient changes, mobile, spam and inbox overload are affecting the consumerexperience -- and real-world strategies for optimizing message content formaximum effect. Any DMA08 attendee who is facing the holiday season with alimited budget and high performance expectations from the executive teamcan't afford to miss this chance to learn from Mr. Pollard as he shares hisinsights and case studies from the industry's best brands in this session,which will be held in Room C-5 from 12:30 - 1:30 p.m. on Monday, October13.

"Email marketers need to understand how email is read and how to designtheir communications to be more effective," said Mr. Pollard. "This sessiondraws on the experience of the biggest names in the industry and theinsights of expert consultants with deep knowledge in specific verticals inorder to help attendees optimize these campaigns. With the holidays comingup and budgets tightening, this is a must-attend session for emailmarketers."

Mr. Pollard recently joined Responsys as senior strategic consultant wherehe guides Responsys clients in developing email marketing and lifecyclemessaging strategies to increase clients' ROI. Prior to Responsys, he ledthe email consulting program for Lyris and consulted with clients toimprove their email delivery challenges at Habeas. Mr. Pollard also spentseveral years building and executing acquisition and retention campaigns atE-LOAN and Cybergold.com. He frequently speaks at industry events andauthors a bi-weekly column for ClickZ on email deliverability.

About Responsys

Responsys is a leading global provider of on-demand marketing solutionsthat empower businesses to market more effectively through email, directmail, and mobile channels. Since 1998, Responsys hosted solutions haveserved as proven alternatives to expensive, on-premise marketing software,helping companies across industries improve the efficiency, effectiveness,and profitability of global marketing operations. Responsys leveragesproven methodologies, current best practices, and open technology to offermarketer-centric products and services designed to drive the fastest returnon investment (ROI) in the marketing industry. Headquartered in San Bruno,California, Responsys is trusted by leading brands such as 24 Hour Fitness,Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest,Lands' End, LEGO, Liz Claiborne, Men's Wearhouse, PETCO, Salesforce.com,and StubHub. For more information, visit http://www.responsys.com.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing(TM)and Engage at Every Stage(TM) are trademarks of Responsys Inc. All othertrademarks and registered trademarks are the properties of their respectiveowners.

Contact:Kimberly CanedoResponsys, Inc.(650) 745-1720Email Contact