Press Release

Cast Iron Launches Powered By Cast Iron(TM) Partner Program to Accelerate Software as a Service Adoption

First Partner Program for SaaS Providers That Solves Enterprise Integration via a Combination of Proven Technology, Services, and Marketing Solutions
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Posted 16 October 2008 @ 07:00 am ET

MOUNTAIN VIEW, CA -- (Marketwire) -- 10/16/08 -- Cast Iron Systems,the #1SaaS integration company, today officially launched Powered By CastIron(TM), a comprehensive program uniquely designed for SaaS providers.Powered By Cast Iron solves the challenges of selling SaaS into theenterprise by combining leading products, proven services methodologies,and customized sales and marketing strategies. The program eliminates theneed for SaaS vendors, VARs, SIs, and OEMs to develop and maintain theirown integration solutions and gives them everything they need to deliverlow-risk, high-reward Integration as a Service (IaaS) to their customers.

"Cast Iron is the only company to offer a comprehensive program thattransforms integration into a major advantage for SaaS providers," said Ken Comée, CEOof Cast Iron Systems. "The Powered By program shares Cast Iron's technicaland marketing experience with our partners to help accelerate sales andrapidly deliver the full benefits of SaaS to their customers."

Many SaaS buyers believe they must face complexity when integrating SaaSwith existing systems that contain business-critical information. ThePowered By Cast Iron program eliminates this complexity by offeringsimplicity, speed, and flexibility through a choice of offerings includingbut not limited to multiple products, including physical or virtualappliances and the Cast Iron Cloud(TM).

Industry Analysts Endorse Program

"Integration is one of the biggest concerns for companies consideringSaaS," according to Jeffrey M. Kaplan, Managing Director ofTHINKstrategies, Inc. and founder of the Software as a Service Showplace."The Powered By Cast Iron program gives SaaS providers a new way todemonstrate their integration capabilities, respond to customer concerns,and satisfy their requirements."

Analyst Michael West of Saugatuck Technology agrees: "To take advantage ofSaaS at an enterprise level, users must have access to broad, deep, andsophisticated integration capabilities. Requirements for integration couldstifle effective and efficient enterprise-wide deployment of SaaS unlessSaaS providers commit to delivering more and better enterprise-readyintegration solutions."

Powered By Cast Iron partners can deliver an elegant IaaS or on-premiseintegration solution to their customers, accelerating user adoption andboosting productivity enterprise-wide. Neither SaaS providers nor theircustomers need to invest in integration infrastructure or middlewarestaffing. The Powered By Cast Iron program leverages the Cast Iron Cloudand Cast Iron appliances to provide secure, robust, rapid integrationdevelopment, support, maintenance, and monitoring -- anytime, anywhere.

West further notes: "Cloud-based collaborative and integrative capabilitieswill be the key drivers and enablers of SaaS adoption worldwide through atleast 2012. The most successful SaaS vendors will be those that make asuccessful transition to integrative cloud services."

Partners Endorse Program

Many leading SaaS providers, including, Gearworks, Intelenex, NetSuite,salesforce, Serene Corporation, Taleo, and Xactly, among others, havealready joined the Powered By Cast Iron program. They recognize integrationas both a competitive advantage and a promising value-added revenue stream.Powered By Cast Iron lowers the costs and risks associated with integrationby delivering a solution that has been proven and refined over many years,hundreds of providers and thousands of customer integrations.

"Our customers have been very successful using Cast Iron to bring Force.comand Salesforce CRM into their IT environments," said Ariel Kelman, seniordirector of platform product marketing at salesforce.com. "With Cast Ironintegration solutions available on the Force.com AppExchange, smallbusinesses and large enterprises alike tell us that Cast Iron gives themgreat time to value for their integration projects."

"Given the growing number of vertical solutions built on NS-BOS forNetSuite, as well as the increasing sophistication of our customer base, wewanted to provide our customers and partners options on how to connect tospecific vertical and legacy systems," said Mini Peiris, NetSuite's vicepresident of product marketing. "With built-in connectivity to NetSuitesolutions and the flexibility to deliver integration in the cloud or usingan appliance, Cast Iron accelerates adoption of our ERP, ecommerce, and CRMsuite."

"We're using Powered By to migrate our customers' historical employee andcandidate information into Taleo Business Edition," said Jason Blessing,general manager and group vice president, Taleo Business Edition, forTaleo, the leading provider of on-demand talent management solutions."Regardless of whether we need to migrate this data from other on-demandsolutions, on-premise applications, or a mix of both, we now have a singlesolution with flexible cloud- or appliance-based options that allows us toon-board new customers very quickly."

"As the leading provider of on-demand sales performance managementsoftware, we do for post-sales processes what CRM does for pre-sales," saidSteve De Marco, vice president of business development for XactlyCorporation. "But in order to help our customers optimize their salescompensation strategies, we have to help them get a holistic view of theirbusiness from company performance, inventory, and shipping schedules tosales history and lead conversion rates. Powered By Cast Iron gives us theintegration resources we need, when our customers need them."

"Gearworks location-based mobile applications help thousands of businessessave money by mobilizing their workforce, with integration to back-officeapplications a primary concern," said Rob Juncker, chief technology officerfor Gearworks. "With the launch of Appmosphere Mobile Integration Solutionspowered by Cast Iron, Gearworks extends to our carrier partners the abilityto integrate in days at an incredibly compelling price point.Simultaneously, we have access to the entire Cast Iron ecosystem."

"IT applied and integrated strategically can significantly enhancecompetitive advantage for our customers," said David Krauthamer, CEO ofIntelenex, an IT consulting practice specializing in Oracle implementationsthat drive business performance through information and technology. "Theycount on us to define and deliver effective solutions on time and on budgetwith minimal risk in order to maximize sales, marketing, and serviceprocess automation. Powered By Cast Iron helps us stay on top of serviceengagements with its proven on-demand integration technology andmethodology."

"Elegant solutions are meaningless unless they can be translated intosustainable business results," said Ajit Kumbhare, CEO of SereneCorporation, a global systems integration company specializing in businessapplications and a recognized expert in Siebel CRM implementations."Powered By Cast Iron has helped us go to market with value-addedintegration service offerings quickly, confidently, and successfully. Ourcustomers are seeing shorter implementation times and significant costsavings when integrating different business applications using Powered ByCast Iron. We are particularly impressed with the flexibility of the CastIron integration solution to address all of our customers' needs. Whencombined with the sales and marketing tools provided through the program,we knew we had partnered with a company that really understands what weneed to be successful."

About Cast Iron Systems

Founded in 2001, Cast Iron Systems is The #1 SaaS Integration Company(TM).With thousands of customer integrations across all industries and aroundthe world, including Allianz, British American Tobacco (BAT), AmerisourceBergen, Emerson, IBA Molecular, Krueger International, Peet's Coffee & Tea,PGP Corporation, Salesforce.com, The Sports Authority, and Tesla Motors,among many others, companies are benefiting from the simplicity, speed, andflexibility of the Cast Iron integration solution to integrating SaaS withthe enterprise in just days. Backed by Sequoia Capital, Norwest VenturePartners, and Lehman Brothers, Cast Iron is privately held and led byexperienced technology executives from Informatica, Oracle, PeopleSoft,Siebel, Vitria, and webMethods. For more information about Cast Iron,please visit www.castiron.com.

Cast Iron, the Cast Iron logo, Cast Iron Cloud, Cast Iron IntegrationSolution, and Powered By Cast Iron are registered trademarks of Cast IronSystems in the United States and worldwide. All rights reserved. Othernames may be trademarks of their respective owners.




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