Press Release

GMG Entertainment Launches Exclusive Digital Entertainment Cards From AdventureQuest, Cartoon Doll Emporium, Gala-Net, Stardoll, WeeWorld, WildTangent and Zwinky Into Toys 'R' Us Stores Nationwide

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Posted 20 October 2008 @ 03:30 pm ET

LOS ANGELES, Oct. 20 /PRNewswire/ -- GMG Entertainment, the number onepublisher of digital currency cards for the digital gaming and onlineentertainment industries, has launched an exclusive line of prepaid currencycards at Toys "R" Us. GMG is launching versions from current partners,AdventureQuest (http://www.BattleOn.com), Cartoon Doll Emporium(http://www.cartoondollemporium.com), Gala-Net (http://www.gPotato.com),Stardoll (http://www.stardoll.com), WildTangent (http://www.wildtangent.com)and Zwinky (http://www.zwinky.com) as well as a digital card from new partner,WeeWorld (http://www.weeworld.com). GMG's branded cards provide consumerswith the virtual currency inside of "free to play" environments needed to"pay" for virtual goods, micro transactions, game tokens, and more. Theannouncement was made today by Rob Goldberg, Founder and CEO of GMGEntertainment.

"GMG is thrilled to bring these valued partners into another top tierretailer nationwide. With the addition of WeeWorld, GMG is now the largestpublisher of digital gaming and entertainment cards in the marketplace todayfor major retailers," said Goldberg. "We look forward to connecting even moreconsumers with the virtual currency they need to pay for the onlineentertainment they love."

"Stardoll partnered with GMG a year ago to introduce our prepaid cards toselect retailers across the country," said Stardoll Executive Vice Presidentand General Manager, Matt Palmer. "Together we've helped establish a new andquickly growing category of prepaid cards for virtual goods. We're thrilledto expand on this relationship by debuting in Toys "R" Us just in time for theholidays and expect to build on the tremendous success we've enjoyed over thelast year."

"We are very excited to bring Zwinky -- one of the largest Teen virtualworlds with over 17 million members -- to the nation's premier retail toydestination," said Christopher McManus, Director of Business Development forZwinky, a division of IAC Consumer Applications and Portals. "It's a naturalfit of audience and mission. Prepaid cards are a critical payment option forour members and we are delighted to be part of this launch effort."

"The 24 million WeeMees created worldwide are all unique, because userswant to express their personalities in their online environments," said AnnZitterkopf, President and COO, WeeWorld. "Premium virtual goods and brandedgear are the most desired items on WeeWorld -- from windblown, highlightedhair and trendy tops, to animated robots and Halloween masks. Our partnershipwith GMG furthers WeeWorld's reach by enabling WeeWorld fans nationwide to buyand use prepaid cards, rather than always needing a credit card or PayPalaccount."

During the third quarter GMG announced the launch of cards in Best Buystores nationwide as well as a line of cards from Outspark in Target stores.WeeWorld joins GMG's existing partners, AdventureQuest, Cartoon Doll Emporium,Gala-Net, Stardoll, WildTangent and Zwinky, in the Toys "R" Us launch.

From massively multiplayer online games (MMOs) to casual games and socialnetworking sites, GMG's content partners appeal to a wide-range of consumers.For example, online game publisher Gala-Net offers prepaid cards for itsaward-winning gPotato game portal, and cards are used to power-up gameplaywith a wide range of upgrades, including premium items, special equipment andmore. Another case is the SparkCash prepaid card from premier multiplayergaming site, Outspark, which can be redeemed for exclusive and limited editionin-game items across their virtual playground. Leading interactive avatarsite WeeWorld offers users a prepaid card that uniquely enhances their onlineexperience with access to special games, exclusive styles, virtual pets andmore.

About GMG Entertainment

As a leading publisher of digital currency cards for the digital gamingand online entertainment industries, GMG connects content partners with thestrongest performing retailers worldwide. Founded by CEO Rob Goldberg in 2002,GMG Entertainment creates and implements entertainment-based ideas forconsumers and digital brands through traditional retail and consumermarketing. With partners on sale or launching at nearly 30,000 point-of-saleactivated destinations including Best Buy, Target, Toys "R" Us, Staples andWal-Mart, GMG works directly with leading digital content creators andglobally renowned retailers to develop the nation's most powerfuldigital-physical partnerships.

About Artix Entertainment LLC (AdventureQuest)

Artix Entertainment LLC, is a privately held, game development andpublishing studio that specializes in creating online, browser-based,anime-style role-playing Flash games with a distinctive visual style andhigh-quality game play. Artix has developed a range of games both singleplayer and MMO RPGs with storylines that are based in the fantasy, sci-fi, andadventure genre. Content within the games is updated on a weekly basiscreating a compelling application, which keeps users coming back frequentlyfor new content and storylines. Artix core offering is four online games,AdventureQuest (http://www.BattleOn.com), AdventureQuest Worlds(http://www.AQ.com), DragonFable (http://www.DragonFable.com), and MechQuest(http://www.MechQuest.com).

About Cartoon Doll Emporium

Cartoon Doll Emporium (http://www.cartoondollemporium.com), or CDE, is oneof the most popular girl-themed entertainment sites, with over 6.5 millionunique visitors per month. A "safe haven for the imagination," CDE offers itsaudience (kids ages 6 - 14) the largest collection of dress up games onlineand one of the most unique social networks. The MyCDE social network is acarefully-monitored, COPPA-compliant environment where kids can dress upavatars and decorate rooms with thousands of virtual items, as well as play anassortment of role-playing games, including virtual babies, pets, andboyfriends. MyCDE gains a new member every 10 seconds. Allen & Company LLCis a minority investor in CDE, and CDE is represented exclusively for alladvertising by GoFish Corporation (http://www.gofishcorp.com).

About Gala-Net, Inc.

Founded in 2004, Gala-Net, Inc. is a subsidiary of the global onlinecommunity company Gala, Inc. Together with its European subsidiary, GalaNetworks Europe, Gala-Net is a leader in the burgeoning free-to-play onlinegames market. Headquartered in Sunnyvale, Calif., Gala-Net's diverse serviceportfolio includes Flyff, Rappelz, Corum Online, Shot Online, UpshiftStrikeRacer, Luna Online, and Tales Runner. Through the games portal gPotato(http://www.gpotato.com), gamers can play any of Gala-Net's games for free, aswell as buy in-game currency and virtual items for any of its games.

About Stardoll

Stardoll (http://www.stardoll.com), a premier virtual fashionentertainment destination on the web, empowers users to express theircreativity within a unique "social play" environment that blends childlikeplay with social networking to deliver a playful, fun-filled approach tofashion, celebrity and dress-up. Drawing a core worldwide audience of girlsaged 9-17, the site enables kids to build stunning likenesses of themselveswhile offering them an extensive collection of thousands of garments,accessories and other virtual goods from a variety of real world brands. Withthe site's innovative StarDesign application, users hone their fashion senseby creating their own virtual apparel. The site is updated weekly with newdolls as well as hand-crafted fashions to fulfill the overwhelming demand andinterests of the site's nearly 8 million unique monthly visitors. About30,000 - 40,000 new fans join daily, adding to the existing fan-base of morethan 21 million registered users in over 200 countries. The company is basedin Stockholm, Sweden with an office in Los Angeles, California. Stardoll isbacked by two of the world's top venture capital firms: Sequoia Capital, whosetrack record includes Yahoo, Google and YouTube among many others; and, IndexVentures, whose track record includes Skype among many others.

About WeeWorld

WeeWorld (http://www.weeworld.com) is the most popular interactive avatarcommunity and a trusted site for dynamic self expression, creation andcommunication. Through an expansive palette of features, clothes, accessories,hobbies, etc., WeeWorld users can create their personalized WeeMee avatar,connect with friends, decorate their own visual space, send animated messages,play games and more. More than 24 million WeeMees worldwide are redefiningavatar demographics and establishing the WeeMee as the world's most widelyused and recognized avatar. WeeMees can be created on many sites includingWindows Live Messenger and AOL's Instant Messenger, and are portable to allmajor social networks and blogging sites. WeeWorld has offices in Boston,London and Glasgow, and is funded by Accel Partners (http://www.accel.com) andBenchmark Capital (http://www.benchmark.com).

About WildTangent

WildTangent is the fastest growing online game property in the world withmore than 30 million unique monthly gamers, offering more than 500 of the mostpopular online and downloadable games from the world's top developers andpublishers including its own WildTangent Game Studios which publishes PolarPool, Polar Bowler, Penguins, Fate and many more.

The WildTangent games console ships directly on the desktops of leading PCmanufacturers including Lenovo, E-machines, Gateway, HP and Toshiba, giving ita huge global footprint of connected game playing consumers.

WildTangent offers gamers the opportunity to purchase premium gamesoutright, pay per session with WildCoins(TM), or engage with advertising toplay for free. Advertisers include 20th Century FOX, Warner Brothers,Paramount, EA, Sony Playstation, Nintendo, Toyota, Honda, P&G, Unilever,Clorox and many others.

For more information visit http://www.wildtangent.com

About Zwinky

Zwinky, one of the largest teen virtual worlds with more than 17 millionregistered users, allows users to create their own avatars, shop and playgames. Zwinky is a division of IAC Consumer Applications and Portals (IACCAP). IAC CAP, a wholly owned business of IAC, is a leading web developer ofconsumer applications and portals which enable users to creatively andvisually express themselves online. IAC CAP brands include Zwinky(R),ZwinkyCuties(TM) Girlsense(R), Smiley Central(R), Webfetti(TM), IWON(R),Life123(TM), Popular Screensavers(TM), MyFunCards(TM), Cursor Mania(TM), aswell as the Excite(R) and MyWay(TM) portals.

SOURCE GMG Entertainment


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