Press Release

Amway Global Parent Company Selects Omniture to Scale Globally for Company's Growth

Direct Selling Leader to Optimize Global E-commerce Business Platform Using Omniture
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Posted 20 October 2008 @ 11:52 am ET

OREM, UT -- (Marketwire) -- 10/20/08 -- Omniture, Inc. (NASDAQ: OMTR), a leading providerof online business optimization software, today announced that Alticor, Inc., parent of leading directselling company Amway Corp., hasselected Omniture SiteCatalyst Web analytics to optimize the content foraudiences of the company's Web sites. Alticor has selected Omniture for more real-timeWeb traffic analysis, advanced merchandising and deeper segmentation,enabling the company to drive more targeted and meaningful content forindependent business owner (IBO) communications, e-commerce conversion,order fulfillment, recruitment and product education.

Alticor, Inc., with $7.1 billion in sales in 2007, has more than threemillion IBOs doing business in 80 countries and territories under the Amwayand Amway Global/Quixtar North America brands. The company's online channelhas become increasingly important for future growth opportunities. Omniture will provideAlticor with the backing of worldwide offices, support for all globalcurrencies, 24/7 customer support and service in eight different languages,and localized products and professional services.

"We selected Omniturefor its flexible, multi-dimensional Web analytics solution so we couldtruly know what was happening on our sites," said Heather Anderson, globaleBusiness director, Alticor. "Our previous Web analytics solution providedWeb information, but we switched to Omniture because it will give usspecific business metrics we can act on and a full online marketing suitethat we can grow with. Now we can make business decisions based onreal-time Omniture reports, which we expect will increase conversion amongour audiences and improve our services for our IBOs."

"One-to-one relationships are the hallmark of direct selling and companieslike Alticor are leveraging the Web more than ever to develop and nurturethose relationships," said Chris Harrington, president of worldwide salesand client services at Omniture. "Using Omniture, Alticor canbetter understand the needs of its independent business operators, moreeffectively introduce and market its products, and increase conversionamong its customers."

About Alticor

Alticor (www.alticor.com) is the parent company of Amway Corp., AmwayGlobal/Quixtar North America, Access Business Group LLC, and AlticorCorporate Enterprises. Headquartered in Ada, Michigan, USA, Alticor and itsaffiliates offer products, business opportunities, and product development,manufacturing and logistics services in more than 80 countries andterritories worldwide. In its most recent fiscal year, the company reportedworldwide sales of USD $7.1 billion. For further information, pleasecontact Alticor's media information line at 616-787-7565 or e-mailAlticor's media relations staff at mediainfo@alticor.com.

About Omniture

Omniture, Inc. is a leading provider of online business optimizationsoftware, enabling customers to manage and enhance online, offline andmulti-channel business initiatives. Omniture's software, which it hosts anddelivers to its customers as an on-demand subscription service andon-premise solution, enables customers to capture, store and analyzeinformation generated by their Web sites and other sources and to gaincritical business insights into the performance and efficiency of marketingand sales initiatives and other business processes. In addition, Omnitureoffers a range of professional services that complement its onlineservices, including implementation, best practices, consulting, customersupport and user training through Omniture University(TM). Omniture's 4,700customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus,Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture andSiteCatalyst are registered trademarks of Omniture, Inc. in the UnitedStates, Japan, Canada, and the European Community. Omniture, Inc. ownsother registered and unregistered trademarks throughout the world. Othernames used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute"forward-looking statements" within the meaning of Section 21E of theSecurities Exchange Act of 1934 and Section 27A of the Securities Act of1933, including, but not limited to, statements regarding the abilities andexpected benefits of our services to customers and strategic partners.These statements are based on current expectations and assumptionsregarding future events and business performance and involve certain risksand uncertainties that could cause actual results to differ materially,including but not limited to, risks associated with our ability to ensurethat our solutions address the specific requirements of our customers, thecontinued adoption by customers of our services, including OmnitureSiteCatalyst and other services, the significant capital requirements ofour business model, our ability to develop or acquire new services andenhance existing service offerings, risks associated with our acquisitionstrategy and disruptions in our business and operations as a result ofacquisitions, the continued growth of the market for on-demand, onlinebusiness optimization services, changes in the competitive dynamics of ourmarkets, errors, interruptions or delays in our services or otherperformance problems with our services, our ability to hire, retain andmotivate our employees, the adoption of laws or regulations, orinterpretations of existing law, that could limit our ability to collectand use Internet user information, expansion of our internationaloperations; and such other risks described in Omniture's quarterly reporton Form 10-Q for the three months ended June 30, 2008, and from time totime in other reports filed by Omniture with the U.S. Securities andExchange Commission. These reports are available on the InvestorRelations section of our Web site at http://www.omtr.com. Omnitureundertakes no duty to update any forward-looking statement to conform thestatement to actual results or changes in the company's expectations.

Omniture Press ContactBlake Stowell(801) 722-7000 ext.1115Email Contact


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