So says Professor Larry Sabato, one of Pearson's (NYSE: PSO) best-sellingauthors and star of a new video, "How Students Can Make a Difference in the2008 Elections." The video, available athttp://www.youtube.com/pearson4students, speaks directly to collegestudents, encouraging them to be active participants in democracy duringthis historic election year.

Professor Sabato, the director of the Center for Politics at the Universityof Virginia and the Robert Kent Gooch Professor of Politics at UVA, is oneof America's leading authorities on the constitution and political issues.He calls the 2008 presidential election a "turning point" in Americanhistory.

"We have the first African-American candidate for president. We have thefirst Republican woman candidate for vice president. We very nearly hadthe first candidate of either party for President who was a woman, HillaryClinton. All of this in a single year.

"The 2008 election has probably enabled America to turn a page. It will bevery unlikely in the future to ever find four candidates for nationaloffice, the candidates for President and Vice-President of the two majorparties, being white male again. We're headed toward a more diversesociety. This election is an indicator of that diversity."

Professor Sabato, co-author of Pearson's "American Government: Continuityand Change," and the editor of "The Sixth Year Itch: The Rise and Fall ofthe George W. Bush Presidency," calls on young people to get involved inthe electoral process, whether it's volunteering to spend a few hours goingdoor to door for a candidate, making phone calls or stuffing envelopes.

"There are more opportunities than there have ever been for young people toget involved. Whatever you can do, just to be around the system, to bearound the process," he says.

"I think there's a very good chance that young people are going to turn outin record numbers on November 4. And of course, you can make a differenceby getting your friends... to turn out too," Professor Sabato says.

"How Students Can Make a Difference in the 2008 Election" is sponsored byMyPearsonStore, the most comprehensive resource for Pearson textbooks andstudy materials. More information, including this month's special offers,is available at www.mypearsonstore.com.

About Pearson - Pearson (NYSE: PSO), the global leader in education andeducation technology, reaches and engages today's digital natives witheffective and personalized learning, as well as dedicated professionaldevelopment for their teachers. This commitment is demonstrated in thecompany's investment in innovative print and digital education materialsfor preK through college, student information systems and learningmanagement systems, teacher professional development, career certificationprograms, and testing and assessment products that set the standard for theindustry. The company's respected brands include Scott Foresman, PrenticeHall, Addison Wesley, Benjamin Cummings, PEMSolutions, Stanford 10,SuccessNet, MyLabs, PowerSchool, SuccessMaker, and many others. Pearson'scomprehensive offerings help inform targeted instruction and interventionso that success is within reach of every student at every level ofeducation. Pearson's commitment to education for all is supported by theglobal philanthropic initiatives of the Pearson Foundation. Pearson'sother primary businesses include the Financial Times Group and the PenguinGroup. For more information, go to www.pearson.com.

Contact:Susan AspeyEmail Contact(347) 421-2473