Press Release
Home > Press Release > Marketwire
Nielsen Online Completes the Media Rating Council Audit Phase Related to Its Patented Meter Technology and Editing Process; Commits to an Expanded Audit
Nielsen Extends Its Industry Leadership Through Extensive Support of the MRC's Internet Audience Measurement Accreditation Process, Driving Quality, Transparency and Accountability
Font Scale: 
NEW YORK, NY -- (Marketwire) -- 10/23/08 -- Nielsen Online, a service of The NielsenCompany, today announced that the Media Rating Council's (MRC) independentCPAs have completed their audit process covering NetSight, the company'spatented meter technology. The meter is currently in use in NielsenOnline's International panels and its U.S. MegaPanel®, and is now beingimplemented into the company's audience measurement products in the U.S.This important phase of the MRC's Internet audience measurementaccreditation process covered the full range of data collectionfunctionality -- including data capture, recording and transmission, posttransmission data editing and meter systems development processes.
Nielsen Online was the first Internet audience measurement service tocomplete an MRC pre-audit, the first to enter the full accreditationprocess and the first to complete this phase of the audit, which includedboth the meter and editing process. The company is moving actively throughadditional phases of the audit process, including audit committee review,and helping to support the MRC's research related to several leading-edgeonline measurement techniques used in Nielsen Online's products.Additionally, Nielsen Online recently committed to a significant expansionof the MRC audit process to include its Site- and VideoCensus products,which combine, in addition to the NetSight meter, processes from NielsenOnline's patented page-tagging technology and panel procedures.
"I'm pleased that the MRC audit committee now has information regardingNielsen's NetSight meter and processing systems," said George Ivie,executive director of the MRC. "Nielsen Online is very engaged in the auditprocess and making important progress, and we are happy with the additionof Nielsen's census/hybrid products to the audit scope."
"Nielsen Online shares the industry's enthusiasm for quality, transparencyand accountability in Internet audience measurement, and we are delightedto have completed this important step in the MRC process," said MainakMazumdar, senior vice president, measurement science, Nielsen Online. "OurNetSight meter collects -- in real-time -- Web sites visited, time spentand pages viewed by Internet users, and is a critical component ofdelivering accurate audience measurement data and insights to anadvertising market that now exceeds $20 billion annually in the U.S. alone.We are proud of our team's work with the MRC and confident that ourinvestment in the process benefits advertisers, advertising agencies andpublishers who rely on independent, reliable measurement to supportplanning, buying and selling efforts. We look forward to completing theremaining components of the MRC audit and eventually receiving therecognition of Accreditation."
Manish Bhatia, president, U.S. sales and global services, Nielsen Online,added, "Concurrent with the MRC audit process, our extensive work withclients around both panel- and site-centric audience measurement solutionsis driving clarity in the market. With integrated online video measurementservices and other data integration initiatives, Nielsen Online is in aunique position to provide insights based on the industry's highest qualityresearch methods."
Nielsen Online's quality initiatives extend to international markets whereservice reviews are also underway in Australia by the Australian IAB and inFrance by the CESP (http://www.cesp.org/).
IAB Audience Measurement Leadership Forum
Nielsen Online also today announced it will be, for the second consecutiveyear, the principal sponsor of the IAB (http://www.iab.net/) AudienceMeasurement Leadership Forum, scheduled for Dec. 10, 2008 at the RooseveltHotel in New York. "The 2007 forum was a lively event and important for theindustry -- and we expect no less from this year's event," commentedBhatia. "In addition to an ongoing dialog with clients and the market, thisannual event provides a great opportunity to assess our progress as anindustry and discuss future opportunities and objectives."
About Nielsen Online:
Nielsen Online, a service of The Nielsen Company, delivers comprehensive,independent measurement and analysis of online audiences, advertising,video, consumer-generated media, word of mouth, commerce and consumerbehavior, and includes products previously marketed under theNielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality,technology-driven products and services, Nielsen Online enables clients tomake informed business decisions regarding their Internet, digital andmarketing strategies. For more information, please visitwww.nielsen-online.com.
About The Nielsen Company:
The Nielsen Company is a global information and media company with leadingmarket positions in marketing and consumer information, television andother media measurement, online intelligence, mobile measurement, tradeshows and business publications (Billboard, The Hollywood Reporter,Adweek). The privately held company is active in more than 100 countries,with headquarters in New York, USA. For more information, please visit,www.nielsen.com.
Add to Digg Bookmark with del.icio.us Add to Newsvine
Media Contact:Susan Hickey646-654-8290
"I'm pleased that the MRC audit committee now has information regardingNielsen's NetSight meter and processing systems," said George Ivie,executive director of the MRC. "Nielsen Online is very engaged in the auditprocess and making important progress, and we are happy with the additionof Nielsen's census/hybrid products to the audit scope."
"Nielsen Online shares the industry's enthusiasm for quality, transparencyand accountability in Internet audience measurement, and we are delightedto have completed this important step in the MRC process," said MainakMazumdar, senior vice president, measurement science, Nielsen Online. "OurNetSight meter collects -- in real-time -- Web sites visited, time spentand pages viewed by Internet users, and is a critical component ofdelivering accurate audience measurement data and insights to anadvertising market that now exceeds $20 billion annually in the U.S. alone.We are proud of our team's work with the MRC and confident that ourinvestment in the process benefits advertisers, advertising agencies andpublishers who rely on independent, reliable measurement to supportplanning, buying and selling efforts. We look forward to completing theremaining components of the MRC audit and eventually receiving therecognition of Accreditation."
Manish Bhatia, president, U.S. sales and global services, Nielsen Online,added, "Concurrent with the MRC audit process, our extensive work withclients around both panel- and site-centric audience measurement solutionsis driving clarity in the market. With integrated online video measurementservices and other data integration initiatives, Nielsen Online is in aunique position to provide insights based on the industry's highest qualityresearch methods."
Nielsen Online's quality initiatives extend to international markets whereservice reviews are also underway in Australia by the Australian IAB and inFrance by the CESP (http://www.cesp.org/).
IAB Audience Measurement Leadership Forum
Nielsen Online also today announced it will be, for the second consecutiveyear, the principal sponsor of the IAB (http://www.iab.net/) AudienceMeasurement Leadership Forum, scheduled for Dec. 10, 2008 at the RooseveltHotel in New York. "The 2007 forum was a lively event and important for theindustry -- and we expect no less from this year's event," commentedBhatia. "In addition to an ongoing dialog with clients and the market, thisannual event provides a great opportunity to assess our progress as anindustry and discuss future opportunities and objectives."
About Nielsen Online:
Nielsen Online, a service of The Nielsen Company, delivers comprehensive,independent measurement and analysis of online audiences, advertising,video, consumer-generated media, word of mouth, commerce and consumerbehavior, and includes products previously marketed under theNielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality,technology-driven products and services, Nielsen Online enables clients tomake informed business decisions regarding their Internet, digital andmarketing strategies. For more information, please visitwww.nielsen-online.com.
About The Nielsen Company:
The Nielsen Company is a global information and media company with leadingmarket positions in marketing and consumer information, television andother media measurement, online intelligence, mobile measurement, tradeshows and business publications (Billboard, The Hollywood Reporter,Adweek). The privately held company is active in more than 100 countries,with headquarters in New York, USA. For more information, please visit,www.nielsen.com.
Add to Digg Bookmark with del.icio.us Add to Newsvine
Media Contact:Susan Hickey646-654-8290
For more information, go to www.marketwire.com
- Sponsored By
-
Recent Press Release
Advertisement
POS Magnetic Card Readers
Online distributor for point of sale equipment, TYSSO and Pegasus.
